Agenda - SMX Munich
12th & 13th March, 2024
ICM - International Congress Center Munich

Up to 6 parallel tracks covering topics such as SEO, PPC, Content, Analytics & Data, UX, and more

Each session delivers practical content and will inspire you with new ideas

You’ll have the opportunity to interact with speakers, sponsors, and fellow participants

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12 Mar, 2024

Tuesday

Tue

8:30 AM

12 Mar, 2024 8:30 AM

SMX Orientation Meeting

Speaker: Sandra Finlay, Conference Director SMX Munich, Rising Media

Tuesday

Tue

9:10 AM

12 Mar, 2024 9:10 AM

The Death of Marketing Attribution

Speaker: Rand Fishkin, Founder, SparkToro

Tuesday

Tue

10:30 AM

12 Mar, 2024 10:30 AM

Click und Traffic Fraud: Vorbeugen und Beheben

Speakers: Dejla Hrnjadovic, Head of Marketing, Edenred Marc Stürzenberger

12 Mar, 2024 10:30 AM

From Search to Surfaces: Your Guide to Google’s Metamorphosis

Speaker: Jes Scholz, Consultant

12 Mar, 2024 10:30 AM

Google AI: Pflicht und Kür

Speaker: Martin Röttgerding, Managing Director and Head of PPC, Bloofusion

12 Mar, 2024 10:30 AM

Connecting the Dots: When Marketing, Product and Sales Should Really Talk

Speaker: Anna Smolina, Director of Data Analytics, GetYourGuide

12 Mar, 2024 10:30 AM

Content Marketing Playbook for Ecommerce SMEs

Speaker: Paddy Mogan, Co-Founder, Aira

Tuesday

Tue

11:40 AM

12 Mar, 2024 11:40 AM

Ich sehe was, was du (Bot) nicht siehst! Pre-Rendering und die Probleme von JavaScript Heavy Websites

Speaker: Max Woelfle, SEO, On

12 Mar, 2024 11:40 AM

Implementation and Use of the Latest AI-Powered Tools: A Practical Guide

Speaker: Bastian Grimm, CEO & Co-founder, Peak Ace AG

12 Mar, 2024 11:40 AM

Performance Max Two Years Later : Advantages, Limitations and Opportunities

Speaker: Andrew Lolk, Founder & CEO, Savvy Revenue

12 Mar, 2024 11:40 AM

Rechtliche Grenzen des KI-Einsatzes im Online-Marketing

Speakers: Dr. Martin Schirmbacher, Specialist Lawyer for IT Law, HÄRTING Rechtsanwälte Marlene Schreiber, Lawyer & specialist for IT law, HÄRTING Rechtsanwälte

12 Mar, 2024 11:40 AM

Know Thy Enemy: Turning Your Competition Data into a Strategic Advantage with Advanced Auction Insights

Speaker: Mike Ryan, Head of Ecommerce Insights, Smarter Ecommerce

Tuesday

Tue

1:45 PM

12 Mar, 2024 1:45 PM

Redefining Search Engine Marketing for the AI Age: Roles, Goals, and Pivots to our Jobs to Survive and Thrive in this New World

Speaker: Wil Reynolds, CEO & Vice President of Innovation at Seer Interactive, SEER Interactive

Tuesday

Tue

2:40 PM

12 Mar, 2024 2:40 PM

Hol’ dir dein Budget zurück: Warum dein Management den Begriff “Search Marketing” bisher völlig falsch verstanden hat

Moderators: Pascal Fantou, Global Digital Growth & Strategy, Miele X Katharina Stapel, Owner and CEO, Stapelfux

12 Mar, 2024 2:40 PM

Sharing is Caring: Top Experts’ Top Prompts for LLMs

Speakers: Jono Alderson, Independent technical SEO consultant Bastian Grimm, CEO & Co-founder, Peak Ace AG Cindy Krum, CEO, MobileMoxie Jes Scholz, Consultant

12 Mar, 2024 2:40 PM

GenAI for Full Funnel Marketing

Speaker: Frederick Vallaeys, Co-Founder and CEO, Optmyzr

12 Mar, 2024 2:40 PM

Get Back in the Driver’s Seat and Take Care of Your Data With Server-Side Control

Speaker: Simo Ahava, Partner, Senior Data Advocate, 8-bit-sheep

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12 Mar, 2024 2:40 PM

Von Multichannel zu Omnichannel

Speaker: Stefan Wolk, Director E-Commerce, Fielmann Group

12 Mar, 2024 2:40 PM

Tuesday

Tue

4:00 PM

12 Mar, 2024 4:00 PM

Success Stories from PPC Experts Who DIDN’T Listen to Google

Speaker: Anu Adegbola, Founder of PPC Live UK, PPC Live UK

12 Mar, 2024 4:00 PM

Beyond Crawling: Warum Deine Seiten (nicht) indexiert werden

Speaker: Johan von Hülsen, SEO & Founder, Wingmen Online Marketing

12 Mar, 2024 4:00 PM

​Effektive SEA Prozesse 2024

Speakers: Lena Thauer, Team Lead SEA, The Boutique Agency Oliver Zenglein, CEO, THE BOUTIQUE AGENCY

12 Mar, 2024 4:00 PM

Stop Wasting Your Budget – Start Investing in the Tools That are Right for You

Speaker: Jennifer Kunz, Principle Architect, 33 Sticks

12 Mar, 2024 4:00 PM

Keine Cookies, kein Problem: Wie Retail Media dein Online-Marketing revolutioniert

Speaker: Melanie Schlegel, Head Of Sales / Retail Media, Otto

12 Mar, 2024 4:00 PM

Online Marketing Strategie 2024 – sichere Planung für unsicheren Zeiten

Speaker: Robin Heintze, Founder and CEO, morefire

Tuesday

Tue

5:05 PM

12 Mar, 2024 5:05 PM

SEO = SXO = SXM = Search Experience Optimization

Speakers: Isis Neuerbourg, SEO Consultant, morefire Oliver Kuttruff, Search Experience Manager, Workpath

12 Mar, 2024 5:05 PM

Is SGE the future of the SERP?

Speaker: Tom Capper, Senior Search Scientist, STAT Search Analytics

12 Mar, 2024 5:05 PM

Sharing is Caring: Top Experts’ Top Prompts for LLMs

Speakers: Nils Rooijmans, Search Consultant, Water Cooler Topic Sam Tomlinson, Executive Vice President, Warschawski Frederick Vallaeys, Co-Founder and CEO, Optmyzr

12 Mar, 2024 5:05 PM

Getting Ready for a More Private Web

Speaker: Alberto Medina, Staff Developer Relations Engineer, Google

13 Mar, 2024

Wednesday

Wed

9:00 AM

13 Mar, 2024 9:00 AM

B2B-Content und Inhalte mit Komplexitätstiefe – das sprichwörtliche Kryptonit für die KI?

Speaker: Dr. Beatrice Eiring, Head of Content Creation, eology

13 Mar, 2024 9:00 AM

E-E-A-T in the Real World: Let’s Talk Requirements, Effort and Outcome

Speaker: Cindy Krum, CEO, MobileMoxie

13 Mar, 2024 9:00 AM

​Scaling Campaigns With Low Data Volumes

Speaker: Niki Grant, Paid Media Account Director, Clicktech

13 Mar, 2024 9:00 AM

Von unstrukturierten Datensilos zu nachhaltigem Wachstum

Speaker: Valentina Dierigl, Head of E-Commerce / CX, Cura Cosmetics Group

13 Mar, 2024 9:00 AM

Zukunftsmusik oder schon Alltagsgeschäft? KI in der Praxis

Speakers: Alexander Holl, CEO, 121WATT Felix Marcinowski, VP Digital Marketing, OMMAX Benjamin Szturmaj, Executive SEO, Sixt

Wednesday

Wed

9:50 AM

13 Mar, 2024 9:50 AM

Changing our Thinking: The Hybrid Human/AI Approach for Breakthrough Innovation

Speaker: John Ekman, Chief Conversionista, Conversionista!

Wednesday

Wed

11:10 AM

13 Mar, 2024 11:10 AM

Contentless Marketing

Speaker: Jono Alderson, Independent technical SEO consultant

13 Mar, 2024 11:10 AM

B2B Lead Generierung mit Google Ads – Qualität und Quantität müssen sich nicht ausschließen

Speaker: Jasper Blecken, Teamlead Performance Marketing, Edenred

13 Mar, 2024 11:10 AM

0-100 with Machine Learning – Going Beyond the Basics Without Needing a PhD

Speaker: Robin Lord, Head of Innovation, Aira

13 Mar, 2024 11:10 AM

Vertical Video: Kampagnen mit Reels, YouTube Shorts und TikTok

Speaker: Marco Gilly, CDO, Member of the Executive Board, KG Media Factory

Wednesday

Wed

12:05 PM

13 Mar, 2024 12:05 PM

Beyond the KPIs: Creative Content That Delivers More Than Metrics

Speaker: Mark Johnstone, Creative Content Consultant & Founder, Content hubble

13 Mar, 2024 12:05 PM

Large Language Model Optimierung (LLMO) – ein Blick in die SEO Zukunft

Speaker: Olaf Kopp, Co-Founder, Aufgesang

13 Mar, 2024 12:05 PM

Demand Gen & YouTube

Speaker: Sam Tomlinson, Executive Vice President, Warschawski

13 Mar, 2024 12:05 PM

Von Daten zu Taten: Datenmodellierung von SEO- und Performance-Daten mit Looker Studio

Speaker: André Goldmann, Founder, Büro für gute Websites

Wednesday

Wed

2:00 PM

13 Mar, 2024 2:00 PM

Beyond ‘Nice to Have’: Why Data Culture is the Key to Thriving in the Next Decade

Speaker: Britta Daffner, Head of Data Culture & Strategy, Telefónica

Wednesday

Wed

2:55 PM

13 Mar, 2024 2:55 PM

Aufbau eines kohärenten Content-Framework

Speaker: Alexander Rus, Founder, Evergreen Media

13 Mar, 2024 2:55 PM

Don’t Believe all the Hype, this is how Google Search Works and Might Evolve

Speaker: Marcus Tober, Head of Enterprise Solutions, SEMrush

13 Mar, 2024 2:55 PM

Acing PMax With Scripts

Speaker: Nils Rooijmans, Search Consultant, Water Cooler Topic

13 Mar, 2024 2:55 PM

Search Beyond the Engine: Unleashing the Power of TikTok SEO

Speaker: Kineta Kelsall, Founder & Director, School of Social

Wednesday

Wed

4:00 PM

13 Mar, 2024 4:00 PM

Optimierung für Google Discover in 2024

Speaker: Jens Fauldrath, Founder and CEO, get:traction GmbH

13 Mar, 2024 4:00 PM

SEO Finetuning 2024: Das kompakte Google-Update

Speakers: Christian Kunz, Blogger, SEO Südwest Markus Hövener, Founder and SEO Advocate, Bloofusion

13 Mar, 2024 4:00 PM

Future Proof PPC Account Structures for Volatile Times

Speaker: Navah Hopkins, Evangelist, Optmyzr

13 Mar, 2024 4:00 PM

How Analytics Data & Backend Processes Increase Marketing Efficiency

Speaker: Lennart Paulsen, Co Founder, Digitl

13 Mar, 2024 4:00 PM

TikTok Ads: Neue Plattform, neue Formate und ein riesiges Potential!

Wednesday

Wed

5:35 PM

13 Mar, 2024 5:35 PM

Abschluss-Session

Speakers: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH Timon Hartung, Founder, apexmedia.de Alexander Holl, CEO, 121WATT Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE Ann-Kathrin Reitmeyer, Head of Content & Digital Learning, Serlo Education e.V. Florian Stelzner, Managing Partner, Wingmen Online Marketing

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