Agenda - SMX Munich
18th & 19th March, 2025
ICM - International Congress Center Munich

Up to 7 parallel tracks covering topics such as SEO, PPC, Content, Analytics & Data, UX, and more

Each session delivers practical content and will inspire you with new ideas

You’ll have the opportunity to interact with speakers, sponsors, and fellow participants

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All times are Central Europe Time (CET/UTC+1)

18 Mar, 2025

Tuesday

Tue

8:30 AM

18 Mar, 2025 8:30 AM

SMX Orientation

Tuesday

Tue

9:10 AM

Tuesday

Tue

10:30 AM

18 Mar, 2025 10:30 AM

SEO-Tools, die auch das SEA-Tool-Kit bereichern

Speaker: Susanne Sommer, Head of SEA, Seokratie

18 Mar, 2025 10:30 AM

The End of the Google Era: Modern Search Solutions Can Do Better

Speaker: Tom Anthony, CTO, SearchPilot

18 Mar, 2025 10:30 AM

Advanced PMax Structures

Speaker: Sam Tomlinson, Executive Vice President, Warschawski

18 Mar, 2025 10:30 AM

Zeit für bessere Reportings: So bringst du die Zahlen von GA4 und Google Ads näher zusammen

Speaker: Michaela Linhart, Digital Analytics Consultant, ANALYTICSkiste.blog

18 Mar, 2025 10:30 AM

SEO Strategies for Growing Large-Scale Marketplaces in 2024 and Beyond

Speaker: Kabeer Singh, Principal SEO Product Manager, HomeToGo

18 Mar, 2025 10:30 AM

Mastering PPC Performance: Navigating Google’s Automations Without Losing Control

Speaker: Frederick Vallaeys, Co-Founder and CEO, Optmyzr

Tuesday

Tue

11:25 AM

18 Mar, 2025 11:25 AM

The Best of Both Worlds for Better Ads: Combining Automation with Tailored PPC Ads

Speaker: Bianca Bergshoeff, Senior SEA + Paid Social Specialist & Lead Social Advertising, Maatwerk Online

18 Mar, 2025 11:25 AM

B2B SEO Checklisten + Workflows : Gezielt die stärksten Potenziale finden

Speakers: Stefan Godulla, Consultant, Godulla.Web.Business.Strategy. Markus Hövener, Founder and SEO Advocate, Bloofusion

18 Mar, 2025 11:25 AM

Creative Strategies and Tactics for Low Data Accounts (and Low Budgets)

Speaker: Navah Hopkins, Evangelist, Optmyzr

18 Mar, 2025 11:25 AM

From Data Dump to Decision Driver: Evolving Your Looker Studio Approach

Speaker: Dana DiTomaso, Founder & Lead Instructor, Kick Point

18 Mar, 2025 11:25 AM

E-Commerce SEO Kompass 2025: Strategische & technische Veränderungen

Speaker: Stefan Vorwerk, Head of SEO, GetAway Group

18 Mar, 2025 11:25 AM

Das SEA Flywheel! So wird dein SEA Account zum Selbstläufer

Speaker: Florian Multhammer, Owner, Munique.io

18 Mar, 2025 12:15 PM

12:15 PM: – 12:50: 1. Dialogrunde

1:00 PM: - 13:30: 2. Dialogrunde

18 Mar, 2025 12:15 PM

12:15 PM: – 12:50 pm: 1. Discussion Round

1:00 PM: - 1:30 pm: 2. Discussion Round

Tuesday

Tue

1:45 PM

18 Mar, 2025 1:45 PM

Keynote: AI Can’t Touch This 🎵 : Harnessing Emotional Resonance to Drive Real Growth in an AI-Obsessed World

Speaker: Talia Wolf, Conversion optimization expert, GetUplift

Tuesday

Tue

2:40 PM

18 Mar, 2025 2:40 PM

Website-Relaunch: Wins & Fails und wie KI den Prozess optimiert

Speaker: Nadine McNulty, Senior SEO Consultant, CLANEO

18 Mar, 2025 2:40 PM

GEO (Generative Engine Optimization): Future Search in an AI World and What You Need to Know About Perplexity & Co.

Speaker: Helen Pollitt, Head of SEO, Getty Images

18 Mar, 2025 2:40 PM

Seeing is Converting: A Data-Backed Approach to Image Assets

Speaker: Jyll Saskin Gales, Google Ads Coach, inside google ads

18 Mar, 2025 2:40 PM

Automatisierte E2E-Tests (End-to-End) für optimale SEO-Qualitätssicherung

Speaker: André Goldmann, Founder, Büro für gute Websites

18 Mar, 2025 2:40 PM

Leveraging Winning Strategies on Amazon’s to Boost Cross Channel Conversions

Speaker: Robyn Johnson, Co-founder, Marketplace Blueprint

18 Mar, 2025 2:40 PM

Mehr Daten, bessere Kampagnen: Den Marketing-ROI richtig verstehen und steigern

Speakers: Daniel Tschirschwitz, Head of Performance Tracking & IT, Smarketer Zacharie Maville, Senior PPC Growth Consultant, Smarketer

Tuesday

Tue

4:00 PM

18 Mar, 2025 4:00 PM

Analytischer Optimierungsprozess der internen Verlinkung

Speaker: Dominik Bleser, Senior SEO-Manager, Otto

18 Mar, 2025 4:00 PM

The New Era of Authentic Search: How Platforms Like Reddit Are Reshaping User Trust

Speaker: Bartosz Góralewicz, CEO, Onely

18 Mar, 2025 4:00 PM

Kampagnen-Orchestrierung – Attribution, MMM oder was?

Speaker: Timo Aden, Co-Founder und Geschäftsführer, DIGITL

18 Mar, 2025 4:00 PM

Unconventional Google Shopping Strategies for Stagnating Campaigns

Speaker: Ruben Runneboom, PPC (e-com) Expert & Co-founder, Taskforce Agency

18 Mar, 2025 4:00 PM

Immersive Deep Dive: Breaking the Silos (nur nach Anmeldung)

Speaker: Robin Heintze, Founder and CEO, morefire

Tuesday

Tue

5:05 PM

18 Mar, 2025 5:05 PM

It’s Evergreen: Repurposing Content at Scale

Speaker: Itamar Blauer, Senior SEO Director, STUDIOHAWK

18 Mar, 2025 5:05 PM

​Google Deconstructed – was sich unter der Haube von Google tut

Speakers: Prof. Dr. Mario Fischer, Publisher, website boosting Johan von Hülsen, SEO & Founder, Wingmen Online Marketing

18 Mar, 2025 5:05 PM

Ads Scripts + Big Query – mehr Transparenz und Kontrolle für Google Ads Kampagnen

Speaker: Thomas Grübel, InBiz Online Marketing GmbH & Co. KG

18 Mar, 2025 5:05 PM

Man vs Machine: Can We Actually Tell the Difference? Let’s Hear What Science Says

Speaker: Giulia Panozzo, Consultant, neuroscientive

18 Mar, 2025 5:05 PM

Brand Love by SEO: Dominating Search and Hearts in a Saturated Market

Speaker: Gabi Troxler, SEO Consultant

18 Mar, 2025 5:05 PM

Immersive Deep Dive: Breaking the Silos (nur nach Anmeldung)

Speaker: Robin Heintze, Founder and CEO, morefire

Tuesday

Tue

7:30 PM

18 Mar, 2025 7:30 PM

SMX After Dark Networking Event

19 Mar, 2025

Wednesday

Wed

9:00 AM

19 Mar, 2025 9:00 AM

Ditch Keyword-Specific Pages – Build Topic Focus through Content Consolidation (and Help Manage Your Indexation Rate, Too)

Speaker: Amanda King, Marketing & SEO Consultant, FLOQ

19 Mar, 2025 9:00 AM

Von Keywords zu Konzepten: Embedding-Technologie im SEO wirkungsvoll nutzen

Speaker: Sebastian Erlhofer, mindshape GmbH

19 Mar, 2025 9:00 AM

From PPC to Performance: Integrating SEO, Social, and CRM Data for a Blended Search Approach

Speaker: Matt Beswick, Co-Founder, aira

19 Mar, 2025 9:00 AM

Weniger ist mehr: Erstellung eines effektiven Trackingplans

Speakers: Philipp Freytag von Loringhoven, Data Strategist, Team Advertico Sarah Söhlemann, Associate Director, Penguin Random House Verlagsgruppe

19 Mar, 2025 9:00 AM

Von Boomer bis Gen Z – wer googelt wie und warum deine SEO-Strategie ein Update braucht

Speaker: Dr. Christina Jacker-Hundt, Branding specialist & advertising psychologist, Chrissy's Marketing Corner

Wednesday

Wed

9:55 AM

19 Mar, 2025 9:55 AM

Keynote: Generative AI: The Rise, Fall, and Rebirth of Inbound Marketing

Speaker: Dale Bertrand, President, Fire & Spark

Wednesday

Wed

11:10 AM

19 Mar, 2025 11:10 AM

Let’s Talk Numbers: HCU is Not What You Think and You Are Not Measuring the Biggest Ranking Factor

Speaker: Tom Capper, Senior Search Scientist, STAT Search Analytics

19 Mar, 2025 11:10 AM

EU Local Search Behaviour: Insights & Digital Markets Act Implications

Speaker: David Mihm, Consultant & SaaS entrepreneur, David Mihm Consultancy

19 Mar, 2025 11:10 AM

Problem → Prompt → Script → Lösung: Mit KI-gestützten Tools zur individuellen SEA-Automatisierung (ohne Programmierkenntnisse)

Speaker: Jonas Kleespies, Product Lead PPC, THE BOUTIQUE AGENCY

19 Mar, 2025 11:10 AM

Topical-Authority-Analysen: EEAT-Optimierung über nachhaltige Themenexpertise

Speaker: Judith Lungstraß, Senior SEO Manager, ZEIT ONLINE

19 Mar, 2025 11:10 AM

Ready for New Generation Marketing? How TikTok &Co. Have Changed the Search Bar

Speaker: Xandrina Allday, Founder, Social Retreats

19 Mar, 2025 11:10 AM

Immersive Deep Dive: When Your PPC Campaign Goes off the Rails (pre-registration is required)

Speaker: Jyll Saskin Gales, Google Ads Coach, inside google ads

Wednesday

Wed

12:05 PM

19 Mar, 2025 12:05 PM

Let’s Talk Strategy: Are Puppies a Ranking Factor?

Speaker: Jono Alderson, Independent Technical SEO Consultant

19 Mar, 2025 12:05 PM

Using UGC From Your GBP to Make Your Site Stand Out

Speaker: Greg Gifford, Chief Operating Officer, Searchlab

19 Mar, 2025 12:05 PM

Von Bottom-Funnel-Marketing zu Full-Funnel-Marketingkampagnen: Paid Social auf Meta und Pinterest

Speaker: Teresa Schmitt, Head of Performance Marketing, E. Breuninger GmbH & Co.

19 Mar, 2025 12:05 PM

Privacy Centric Measurement: Your Guide through Cookies, Consent & Chaos?

Speaker: Mira Rodrigues, Digital Analytics Consultant, miralytics & friends :)

19 Mar, 2025 12:05 PM

Green Search Engine Marketing – Vom Big Picture bis zu deinen konkreten Möglichkeiten (heute!)

Speakers: André Goldmann, Founder, Büro für gute Websites Gero Wenderholm, Online Marketing Expert, Gero Wenderholm

19 Mar, 2025 12:05 PM

Immersive Deep Dive: When Your PPC Campaign Goes off the Rails (pre-registration is required)

Speaker: Jyll Saskin Gales, Google Ads Coach, inside google ads

Wednesday

Wed

2:00 PM

Wednesday

Wed

2:55 PM

19 Mar, 2025 2:55 PM

Demystifying Google Discover: Lessons Learned From Analysing 150 Million Articles

Speaker: John Shehata, CEO, Founder, NewzDash.com

19 Mar, 2025 2:55 PM

Word to Your MUM

Speaker: Cindy Krum, CEO, MobileMoxie

19 Mar, 2025 2:55 PM

Demand Gen: Overhyped oder unverzichtbar?

Speaker: Emilia Spangenberger, Performance Marketing Manager, Sunlab

19 Mar, 2025 2:55 PM

Digitale Barrierefreiheit für Suchmarketer

Speaker: Tobias Roppelt, Founder, Gehirngerecht Digital

19 Mar, 2025 2:55 PM

Multichannel Video Marketing

Speaker: Phil Nottingham, Founder, Organic Video

Wednesday

Wed

4:05 PM

19 Mar, 2025 4:05 PM

Leveraging AI Tools to Generate User-Intent-Focused Content Ideas

Speaker: Ashley Segura, Head of Content, ContentYum

19 Mar, 2025 4:05 PM

The Missing SEO Guide to Domain Migrations

Speaker: Joost de Valk, Partner, Emilia Capital

19 Mar, 2025 4:05 PM

Mit der perfekten Landingpage zur Kampagnenoptimierung

Speaker: Kai Radanitsch, Graduate computer scientist and eBusiness consultant, eBusinessLab

19 Mar, 2025 4:05 PM

Audit im B2B Online-Marketing Bereich

Speakers: Robin Heintze, Founder and CEO, morefire Martin Philipp, Managing Director, Evalanche

19 Mar, 2025 4:05 PM

One Spec, One Team: Creating Technical Documentation to Unify SEO, Product, Engineering, and Execs

Speaker: Emily Gant, Technical SEO, Inkitt

Wednesday

Wed

4:45 PM

19 Mar, 2025 4:45 PM

Learnings From the Google Leak for Your Daily SEO Work

Speaker: Christopher Wagner, SEO consultant

19 Mar, 2025 4:45 PM

Grenzenlose Sichtbarkeit: Etappen und Hürden im Aufbau multinationaler SEO

Speakers: Jörg Niethammer, SEO Manager, Hansgrohe Jérôme Theis, SEO Specialist, Fielmann Gruppe

Wednesday

Wed

5:30 PM

19 Mar, 2025 5:30 PM

Abschluss Session

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