Agenda - SMX Munich
12th & 13th March, 2024
ICM - International Congress Center Munich

Up to 6 parallel tracks covering topics such as SEO, PPC, Content, Analytics & Data, UX, and more

Each session delivers practical content and will inspire you with new ideas

You’ll have the opportunity to interact with speakers, sponsors, and fellow participants

Filter by

Days

Tracks

Your filter settings don't show any results. Please adjust

All times are Central Europe Time (CET/UTC+1)

12 Mar, 2024

Tuesday

Tue

8:30 AM

12 Mar, 2024 8:30 AM

SMX Orientation Meeting

Speaker: Sandra Finlay, Conference Director, Rising Media

Room:Saal 11

Tuesday

Tue

9:10 AM

12 Mar, 2024 9:10 AM

The Death of Marketing Attribution

Speaker: Rand Fishkin, Founder, SparkToro

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

Tuesday

Tue

10:30 AM

All, PPC

12 Mar, 2024 10:30 AM

Click und Traffic Fraud: Vorbeugen und Beheben

Speakers: Dejla Hrnjadovic, Head of Marketing, Edenred Marc Stürzenberger, Owner, 247SEM.de

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

AI, All, SEO

12 Mar, 2024 10:30 AM

From Search to Surfaces: Your Guide to Google’s Metamorphosis

Speaker: Jes Scholz, Consultant

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

AI, All, PPC

12 Mar, 2024 10:30 AM

Google AI: Pflicht und Kür

Speaker: Martin Röttgerding, Managing Director and Head of PPC, Bloofusion

Moderator: Ann-Kathrin Reitmeyer, Head of Content & Digital Learning, Serlo Education e.V.

Room:Saal 13a

All, Data, Strategy

12 Mar, 2024 10:30 AM

Connecting the Dots: When Marketing, Product and Sales Should Really Talk

Speaker: Anna Smolina, Director of Data Analytics, GetYourGuide

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Saal 13b

All, Content, Ecommerce, SEO

12 Mar, 2024 10:30 AM

Content Marketing Playbook for Ecommerce SMEs

Speaker: Paddy Mogan, Co-Founder, Aira

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Saal 11

All, SEO

12 Mar, 2024 10:30 AM

Der schnellste Weg vom Web zur Filiale: Listings und Locator Best Practices der HVB

Speakers: Manuel Werneke, Team Lead DACH, uberall Alexandra von Wiedersperg-Leonrod, Website Manager, HypoVereinsbank

Moderator: Dr. Christoph Röck, Managing Director, 121WATT

Room:Saal 12

Tuesday

Tue

11:40 AM

All, SEO, Technical

12 Mar, 2024 11:40 AM

Ich sehe was, was du (Bot) nicht siehst! Pre-Rendering und die Probleme von JavaScript Heavy Websites

Speaker: Max Woelfle, SEO, On

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

AI, All, SEO, Technical

12 Mar, 2024 11:40 AM

Future-Proofing Your Technical SEO Using ML&AI: A Hands-On Guide

Speaker: Bastian Grimm, CEO & Co-founder, Peak Ace AG

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

AI, All, PPC

12 Mar, 2024 11:40 AM

Performance Max Two Years Later : Advantages, Limitations and Opportunities

Speaker: Andrew Lolk, Founder & CEO, Savvy Revenue

Moderator: Ann-Kathrin Reitmeyer, Head of Content & Digital Learning, Serlo Education e.V.

Room:Saal 13a

AI, All, Privacy

12 Mar, 2024 11:40 AM

Rechtliche Grenzen des KI-Einsatzes im Online-Marketing

Speakers: Dr. Martin Schirmbacher, Specialist Lawyer for IT Law, HÄRTING Rechtsanwälte Marlene Schreiber, Lawyer & specialist for IT law, HÄRTING Rechtsanwälte

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Saal 13b

All, SEO, Technical

12 Mar, 2024 11:40 AM

​ Why E-Commerce Brands Must Pay More Attention to the Google Knowledge Graph

Speaker: Sara Moccand-Sayegh, SEO Specialist, Liip

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Saal 11

All, Data, SEO

12 Mar, 2024 11:40 AM

How to Perform the Perfect Google Discover Audit

Speakers: Jérôme Salomon, Senior Technical SEO, Oncrawl Vivienne Goizet, Editorial Lead SEO, BILD

Moderator: Dr. Christoph Röck, Managing Director, 121WATT

Room:Saal 12

Tuesday

Tue

1:45 PM

12 Mar, 2024 1:45 PM

Redefining Search Engine Marketing for the AI Age: Roles, Goals, and Pivots to our Jobs to Survive and Thrive in this New World

Speaker: Wil Reynolds, CEO & Vice President of Innovation at Seer Interactive, SEER Interactive

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

Tuesday

Tue

2:40 PM

All, Strategic

12 Mar, 2024 2:40 PM

Hol’ dir dein Budget zurück: Warum dein Management den Begriff “Search Marketing” bisher völlig falsch verstanden hat

Speakers: Pascal Fantou, Global Digital Growth & Strategy, Miele X Katharina Stapel, Owner and CEO, Stapelfux

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

AI, All, Alle, KI, SEO, SEO

12 Mar, 2024 2:40 PM

Sharing is Caring: Top Experts’ Top Prompts for LLMs

Speakers: Bastian Grimm, CEO & Co-founder, Peak Ace AG Robin Lord, Head of Innovation, Aira Jono Alderson, Independent Technical SEO Consultant Cindy Krum, CEO, MobileMoxie Jes Scholz, Consultant

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

Advanced, AI, PPC

12 Mar, 2024 2:40 PM

GenAI for Full Funnel Marketing

Speaker: Frederick Vallaeys, Co-Founder and CEO, Optmyzr

Moderator: Ann-Kathrin Reitmeyer, Head of Content & Digital Learning, Serlo Education e.V.

Room:Saal 13a

Advanced, Data, Technical

12 Mar, 2024 2:40 PM

Get Back in the Driver’s Seat and Take Care of Your Data With Server-Side Control

Speaker: Simo Ahava, Partner, Senior Data Advocate, 8-bit-sheep

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Saal 13b

All, Ecommerce, PPC

12 Mar, 2024 2:40 PM

Keine Cookies, kein Problem: Wie Retail Media dein Online-Marketing revolutioniert

Speaker: Melanie Schlegel, Head Of Sales / Retail Media, Otto

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Saal 11

All, SEO

12 Mar, 2024 2:40 PM

Amazon.com statt Tante-Emma.de – Was zeichnet Enterprise SEO aus?

Speaker: Markus Klöschen, Team Lead Solutions, Conductor

Moderator: Dr. Christoph Röck, Managing Director, 121WATT

Room:Saal 12

Tuesday

Tue

4:00 PM

All, PPC

12 Mar, 2024 4:00 PM

Success Stories from PPC Experts Who DIDN’T Listen to Google

Speaker: Anu Adegbola, Founder of PPC Live UK, PPC Live UK

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

Advanced, SEO, Technical

12 Mar, 2024 4:00 PM

Beyond Crawling: Warum Deine Seiten (nicht) indexiert werden

Speaker: Johan von Hülsen, SEO & Founder, Wingmen Online Marketing

Moderator: Alexander Holl, CEO, 121WATT

Room:Saal 1

All, PPC

12 Mar, 2024 4:00 PM

​Effektive SEA Prozesse 2024

Speakers: Lena Thauer, Team Lead SEA, The Boutique Agency Oliver Zenglein, CEO, THE BOUTIQUE AGENCY

Moderator: Ann-Kathrin Reitmeyer, Head of Content & Digital Learning, Serlo Education e.V.

Room:Saal 13a

All, PPC, SEO

12 Mar, 2024 4:00 PM

Stop Wasting Your Budget – Start Investing in the Tools That are Right for You

Speaker: Jennifer Kunz, Principle Architect, 33 Sticks

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Saal 13b

Advanced, PPC

12 Mar, 2024 4:00 PM

Know Thy Enemy: Turning Your Competition Data into a Strategic Advantage with Advanced Auction Insights

Speaker: Mike Ryan, Head of Ecommerce Insights, Smarter Ecommerce

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Saal 11

All, PPC, Strategic

12 Mar, 2024 4:00 PM

Online Marketing Strategie 2024 – sichere Planung für unsichere Zeiten

Speaker: Robin Heintze, Founder and CEO, morefire

Moderator: Dr. Christoph Röck, Managing Director, 121WATT

Room:Saal 12

Tuesday

Tue

5:05 PM

All, SEO, Strategic

12 Mar, 2024 5:05 PM

SEO = SXO = SXM = Search Experience Optimization

Speakers: Isis Neuerbourg, SEO Consultant, morefire Oliver Kuttruff, Search Experience Manager, Workpath

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

AI, All, SEO

12 Mar, 2024 5:05 PM

Is SGE the future of the SERP?

Speaker: Tom Capper, Senior Search Scientist, STAT Search Analytics

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

AI, All, PPC

12 Mar, 2024 5:05 PM

Sharing is Caring: Top Experts’ Top Prompts for LLMs

Speakers: Anu Adegbola, Founder of PPC Live UK, PPC Live UK Andrew Lolk, Founder & CEO, Savvy Revenue Nils Rooijmans, Search Consultant, Water Cooler Topic Sam Tomlinson, Executive Vice President, Warschawski Frederick Vallaeys, Co-Founder and CEO, Optmyzr

Moderator: Ann-Kathrin Reitmeyer, Head of Content & Digital Learning, Serlo Education e.V.

Room:Saal 13a

All, Data, Privacy

12 Mar, 2024 5:05 PM

Getting Ready for a More Private Web

Speaker: Andrey Lipattsev, Strategic Partner Manager for Privacy Sandbox partnerships, Google

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Saal 13b

All, Strategic

12 Mar, 2024 5:05 PM

Von Multichannel zu Omnichannel

Speaker: Stefan Wolk, Director E-Commerce, Fielmann Group

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Saal 11

Advanced, AI, PPC, SEO, Strategy

12 Mar, 2024 5:05 PM

SGE und die Entwicklung einer integrierten AI SEM Strategie

Speakers: Martina Janeckova, Head of SEA, SYZYGY Performance Julia Weißbach, Head of SEO, SYZYGY Performance

Moderator: Dr. Christoph Röck, Managing Director, 121WATT

Room:Saal 12

13 Mar, 2024

Wednesday

Wed

9:00 AM

AI, All, B2B, Content

13 Mar, 2024 9:00 AM

B2B-Content und Inhalte mit Komplexitätstiefe – das sprichwörtliche Kryptonit für die KI?

Speaker: Dr. Beatrice Eiring, Head of Content Creation, eology

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

All, SEO, Strategic

13 Mar, 2024 9:00 AM

E-E-A-T in the Real World: Let’s Talk Requirements, Effort and Outcome

Speaker: Cindy Krum, CEO, MobileMoxie

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

All, PPC

13 Mar, 2024 9:00 AM

​Scaling Campaigns With Low Data Volumes

Speaker: Niki Grant, Partner Support Director, Clicktech

Moderator: Ann-Kathrin Reitmeyer, Head of Content & Digital Learning, Serlo Education e.V.

Room:Saal 13a

All, Data, Ecommerce, Strategy

13 Mar, 2024 9:00 AM

Von unstrukturierten Datensilos zu nachhaltigem Wachstum

Speaker: Valentina Dierigl, Head of E-Commerce / CX, Cura Cosmetics Group

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Saal 13b

AI, All, Content, Data

13 Mar, 2024 9:00 AM

Zukunftsmusik oder schon Alltagsgeschäft? KI in der Praxis

Speakers: Felix Marcinowski, VP Digital Marketing, OMMAX Alexander Holl, CEO, 121WATT Benjamin Szturmaj, Executive SEO, Sixt

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Saal 11

All, Data, PPC

13 Mar, 2024 9:00 AM

Zukunftsfähig mit Google Ads: Consent Mode v2 & Digital Marketplace Act (DMA)

Speaker: Daniel Tschirschwitz, Head of Performance Tracking & IT, Smarketer

Moderator: Dr. Christoph Röck, Managing Director, 121WATT

Room:Saal 12

Wednesday

Wed

9:50 AM

13 Mar, 2024 9:50 AM

Changing our Thinking: The Hybrid Human/AI Approach for Breakthrough Innovation

Speaker: John Ekman, Chief Conversionista, Conversionista!

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

Wednesday

Wed

11:10 AM

AI, All, Content, SEO, Strategy

13 Mar, 2024 11:10 AM

Contentless Marketing

Speaker: Jono Alderson, Independent Technical SEO Consultant

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

All, SEO

13 Mar, 2024 11:10 AM

Digital PR Campaigns With Consistency

Speaker: Gareth Hoyle, Managing Director, Marketing Signals

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

All, B2B, PPC

13 Mar, 2024 11:10 AM

B2B Lead Generierung mit Google Ads – Qualität und Quantität müssen sich nicht ausschließen

Speaker: Jasper Blecken, Teamlead Performance Marketing, Edenred

Moderator: Ann-Kathrin Reitmeyer, Head of Content & Digital Learning, Serlo Education e.V.

Room:Saal 13a

Advanced, AI, Data

13 Mar, 2024 11:10 AM

0-100 with Machine Learning – Going Beyond the Basics Without Needing a PhD

Speaker: Robin Lord, Head of Innovation, Aira

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Saal 13b

Alle, Video

13 Mar, 2024 11:10 AM

Vertical Video: Kampagnen mit Reels, YouTube Shorts und TikTok

Speaker: Marco Gilly, CDO, Member of the Executive Board, KG Media Factory

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Saal 11

13 Mar, 2024 11:10 AM

Teilnehmer*innen Diskussionsrunden: Best Advice Ever

Speakers: Pascal Fantou, Global Digital Growth & Strategy, Miele X André Goldmann, Founder, Büro für gute Websites Judith Lungstrass, Senior SEO Manager, ZEIT ONLINE Nadine Maier, Product Lead PPC, THE BOUTIQUE AGENCY

Room:Saal 3

Wednesday

Wed

12:05 PM

All, Content, Strategy

13 Mar, 2024 12:05 PM

Content That Stands Out in a World of Saturation and AI

Speaker: Luke Cope, Co-Founder, Bottled Imagination

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

Advanced, AI, SEO

13 Mar, 2024 12:05 PM

Large Language Model Optimierung (LLMO) – ein Blick in die SEO Zukunft

Speaker: Olaf Kopp, Co-Founder, Aufgesang

Moderator: Alexander Holl, CEO, 121WATT

Room:Saal 1

Advanced, PPC, Video

13 Mar, 2024 12:05 PM

Demand Gen & YouTube

Speaker: Sam Tomlinson, Executive Vice President, Warschawski

Moderator: Ann-Kathrin Reitmeyer, Head of Content & Digital Learning, Serlo Education e.V.

Room:Saal 13a

Advanced, Data, SEO

13 Mar, 2024 12:05 PM

Von Daten zu Taten: Datenmodellierung von SEO- und Performance-Daten mit Looker Studio

Speaker: André Goldmann, Founder, Büro für gute Websites

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Saal 13b

All, Strategic, Video

13 Mar, 2024 12:05 PM

Video SEO – Driving Traffic to Both Your Website and YouTube Channel

Speaker: Phil Nottingham, Founder, Organic Video

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Saal 11

13 Mar, 2024 12:05 PM

Discussion Rounds: BEST ADVICE EVER

Speakers: Navah Hopkins, Evangelist, Optmyzr Andrew Lolk, Founder & CEO, Savvy Revenue Mike Ryan, Head of Ecommerce Insights, Smarter Ecommerce Johan von Hülsen, SEO & Founder, Wingmen Online Marketing

Room:Saal 3

Wednesday

Wed

2:00 PM

13 Mar, 2024 2:00 PM

Beyond ‘Nice to Have’: Why Data Culture is the Key to Thriving in the Next Decade

Speaker: Britta Daffner, Head of Data Culture & Strategy, Telefónica

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

Wednesday

Wed

2:55 PM

Advanced, AI, SEO, Strategy

13 Mar, 2024 2:55 PM

Aufbau eines kohärenten Content-Framework

Speaker: Alexander Rus, Founder, Evergreen Media

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

AI, All, SEO

13 Mar, 2024 2:55 PM

Don’t Believe all the Hype, this is how Google Search Works and Might Evolve

Speaker: Marcus Tober, Head of Enterprise Solutions, SEMrush

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

Advanced, AI, PPC

13 Mar, 2024 2:55 PM

Acing PMax With Scripts

Speaker: Nils Rooijmans, Search Consultant, Water Cooler Topic

Moderator: Ann-Kathrin Reitmeyer, Head of Content & Digital Learning, Serlo Education e.V.

Room:Saal 13a

All, Data, Strategy

13 Mar, 2024 2:55 PM

SEO Data Warehouse: Über die Grenzen der Tools hinaus

Speaker: Judith Lungstrass, Senior SEO Manager, ZEIT ONLINE

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Saal 13b

All, SEO, Video

13 Mar, 2024 2:55 PM

Search Beyond the Engine: Unleashing the Power of TikTok SEO

Speaker: Kineta Kelsall, Founder & Director, School of Social

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Saal 11

13 Mar, 2024 2:55 PM

2:55 PM: 2:55 – 3:15 pm: Tackling Hidden Causes of Wasted Ad Spend

Speaker: Chester Scott, VP of Partnerships, Lunio

Moderator: Dr. Christoph Röck, Managing Director, 121WATT

3:15 - 3:35 pm Partner Session: Brave

Speaker: Jean-Peal Schmetz, Head of Search Ads, Brave

Moderator: Dr. Christoph Röck, Managing Director, 121WATT

Room:Saal 12

Wednesday

Wed

4:00 PM

All, Content, SEO, Strategy

13 Mar, 2024 4:00 PM

Optimierung für Google Discover im Jahr 2024

Speaker: Jens Fauldrath, Founder and CEO, get:traction GmbH

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

All, SEO

13 Mar, 2024 4:00 PM

SEO Finetuning 2024: Das kompakte Google-Update

Speakers: Christian Kunz, Blogger, SEO Südwest Markus Hövener, Founder and SEO Advocate, Bloofusion

Moderator: Alexander Holl, CEO, 121WATT

Room:Saal 1

All, PPC, Strategy

13 Mar, 2024 4:00 PM

Future Proof PPC Account Structures for Volatile Times

Speaker: Navah Hopkins, Evangelist, Optmyzr

Moderator: Ann-Kathrin Reitmeyer, Head of Content & Digital Learning, Serlo Education e.V.

Room:Saal 13a

Advanced, Data, PPC

13 Mar, 2024 4:00 PM

How Analytics Data & Backend Processes Increase Marketing Efficiency

Speaker: Lennart Paulsen, Co Founder, Digitl

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Saal 13b

All, PPC, Video

13 Mar, 2024 4:00 PM

TikTok Ads: Neue Plattform, neue Formate und ein riesiges Potential!

Speaker: Katharina Schmid, Team Lead Social Media Advertising, Projecter

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Saal 11

Wednesday

Wed

4:45 PM

13 Mar, 2024 4:45 PM

Closing Keynote: The Future is Conversational

Speaker: Dr. Stefan Ebener, Head of Customer Engineering, Google Cloud

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

Wednesday

Wed

5:35 PM

13 Mar, 2024 5:35 PM

Abschluss-Session

Speakers: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH Timon Hartung, Founder, apexmedia.de Alexander Holl, CEO, 121WATT Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE Ann-Kathrin Reitmeyer, Head of Content & Digital Learning, Serlo Education e.V. Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Saal 1

Newsletter Fundiertes Wissen ist die Basis für alles! Melden dich für den Newsletter an und erhalten Sie:
  • 10% Rabatt auf dein erstes Ticket
  • Einblicke, Interviews, Tipps, Neuigkeiten und vieles mehr
  • Erinnerungen an Preisvorteile