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Absolutely user-oriented program
The event provides a welcoming environment for digital marketers and a “home” for dedicated search marketers, a place where everyone “gets it.”
Become a part of the SMX community and learn everything you need to know to stay ahead of the curve.
2020 Timeline
Pre-Conference day | Tuesday, 17 March, 2020
from 8.00 am
from 9.00 am
from 6.00 pm
1st Conference day | Wednesday, 18 March, 2020
from 8.00 am
from 11.35 am
from 5.00 pm
from 7.30 pm
2nd Conference day | Thursday, 19 March, 2020
from 8.30 am
from 11.15 am
SEO + PPC = SMX
Newsletter Subscription
Conference programme
18th & 19th March, 2020
- Up to seven parallel tracks (SEO, PPC, Content, Analytics & Data, New Work and many more)
- Networking with top experts from all over the world
- Cutting edge tactics and strategies
- Each session delivers hands-on content and will inspire you with new ideas
SMX Workshops with international experts
17th March, 2020 | 9.00 am
You want even more knowledge and intensive working? Maximise your time at SMX.
The workshops the day before SMX are the perfect addition to your ticket:
- Advanced Google Ads Workshop with Brad Geddes, one of the world's most recognized experts
- Advanced Technical SEO Workshop mit Bastian Grimm, Director Organic Search, Peak Ace AG
- HandsOn SEO Workshop with mediadonis, Marcus Tandler, Founder & CEO, Ryte
- Storytelling with Data – Google Data Studio Seminar 2020 with Alexander Holl, CEO, 121Watt
- Email Marketing of the Future – The In-depth Workshop for Search and Online Marketers with Jenna Tiffany, Founder & Strategy Director, Let'sTalk Strategy
SMX Deep Dive Sessions
18th & 19th March, 2020
Specific but highly relevant topics presented and discussed in small groups.
- Mini workshops within the conference program
- Included in the conference fee
- Pre-Registration essential
Inhouse SEO Meeting
with John Müller, Webmaster Trends Analyst at Google
17th March, 2020 | 6.00 pm - 8.00 pm
- Participation for corporate SEOs and marketers only
- Neutral networking and exchange (no agencies, no vendors)
New at SMX 2020 – SEARCH! FOR HAPPINESS Silent Auction
Buy great packages and do good at the same time!
- Check out the cool packages offered by SMX exhibitors. Bid on each package on the form at each stand
- Winners are announced on March 19 in the afternoon
- The winning amount will be donated to Global Dignity and/or Konna. Winners will receive a donation receipt.
Evening event
SMX After Dark
18th March, 2020 | from 7.30 pm
- Relaxed networking at the end of the first conference day
- Food and drinks are included as are exciting conversations and discussions
- Work the Network
SEMY AWARDS 20120 - The German Search Marketing Award
18th March, 2020 | from 5.00 pm
- Sixth German Search Marketing Award
- Honouring the best campaigns
ISS – International Search Summit @ SMX Munich
17th March, 2020 | from 8.00 am
- Clear focus on international online marketing optimization
- Top international speakers
- Tactics, strategies and case studies for international success
SMX Video Library
Here you can find videos of selected sessions of SMX Munich.
- View selected sessions again
- additionally you can download the presentations
SMX Testimonials
Andy Atkins-Krüger, Webcertain
SMX Munich has become truly a must do conference on SEO and PPC. Yes some of it is in German, yes some of the speakers are not seen at other conferences - but that is the point. Germany has a truly buzzing search community that looks at things in a detailed and technical way and this conference is almost alone in enabling you to tap into that expertise and knowledge - and with many of the big speakers from the US joining, people the like of Rand Fishkin, Shari Thurow, Philipp Mainka and others - this is truly one to tap into for new knowledge.
Jordan Koene, Searchmetrics
It has been a wonderful experience!
Marcus Tandler, Ryte
SMX Munich is not only the SMX flagship in Europe, but also a valid alternative for US events.
Vaceslav Klassen, Rohde & Schwarz
SMX is the best address for topics such as SEO/SEM!
About SMX and the conference programme
SMX Munich is produced by Rising Media Ltd. and Search Engine Land, the world-renowned search marketing industry publication founded by Internet veterans Danny Sullivan and Chris Sherman. The SMX Munich editorial team ensures that there is no generic marketing bla bla, but cutting edge tactics and strategies by top experts from all over the world.
Search Engine Land has for over 12 years illuminated the topics of the day around search marketing and seo, is in dialogue with the most important and influential decision makers of the industry and helps prominent search players, like Google, bing and Yandex, keep their fingers on the pulse of the industry.
Sandra Finlay
Conference Director SMX Munich
Sandra Finlay began her professional career over 20 years ago in the field of b2b conferences - at that time with the first Internet World Berlin. After several years in London, where she worked for Jupiter Research, she returned to Munich in 2000 and was responsible for business development for Overture Services (now Yahoo Search Services). Today Sandra works for Rising Media supervising the content of their events in Europe.
Alexander Holl is founder and managing director of 121WATT in Munich, producing seminars and consulting on the topics of online marketing, SEO and social media. 22 years of Internet and 16 years of search engine marketing & social media shape the curriculum vitae of the business economist. During this time he was managing director of kalaydo.de, in the European management of Yahoo! and in responsible positions at Cable & Wireless, SGI and AltaVista. Alexander is a member of the SEO expert council of the BVDW and teaches online marketing, social media and search engine optimization at Steinbeis University. In his capacity as Chairman of the SMX Munich Advisory Board, he plays a key role in shaping the programme.
Chris Sherman
Executive Editor
Chris Sherman, is one of the world's most sought-after search engine experts. He has been analyzing and influencing the development of search engine marketing for over 20 years. Chris is chief editor of "Search Engine Land", one of the most important and influential search engine marketing websites. In recent years he has published numerous books on technology and search engine marketing, including Google Power: Unleash the full power of Google.
SMX Munich is supported by a prominent advisory board
Members of the Advisory Board
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