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Be Ahead of the Curve - Search Marketing in a Time of Massive Change
As new tactics and strategies emerge, there are opportunities to discover new ways to connect with our target audiences. SMX Munich will help you to understand how to unlock incredible growth opportunities that have emerged especially by the rise of AI, while making sure that you are on top of all the basics, tools, strategies, and tactics to be successful today and in the future. SMX is the most established conference series entirely devoted to search marketing and how search fits into the marketing mix. The producers of SMX are not an agency or tool provider but a neutral editorial team.
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Speakers
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from SMX Munich 2023
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Keynotes and Featured Sessions
Speakers:
Rand Fishkin, SparkToro Speakers:
The Death of Marketing Attribution
Date:
12 Mar, 2024
Time:
9:10 AM
Summary:
For 20 years, marketers have been able to attribute most online conversions to the channel (and sometimes even the exact tactic) that sent them. But, those days are ending. In his keynote, Rand will show what’s happening to the web in policy, privacy changes, tech changes, and the incentives of major traffic & ad platforms to cause this shift, and how marketers can respond. If you want to know how to measure those hard-to-measure channels and tactics and need some workarounds for big tech’s attempts to hide referral data, then this keynote is not to be missed. You will also learn ways to avoid throwing money at ads for conversions that would have happened anyway, and explore tactics that are hard to attribute, but undeniably powerful (and often far higher in ROI than classic ad tactics).
Speakers:
Wil Reynolds, SEER Interactive Speakers:
Redefining Search Engine Marketing for the AI Age: Roles, Goals, and Pivots to our Jobs to Survive and Thrive in this New World
Date:
12 Mar, 2024
Time:
1:45 PM
Summary:
SEM and especially SEO has been under threat for 20+ years, and yet we continue to pivot our skills to continue to positively impact bottom lines. And SEOs have never been great at communicating our value. In his keynote, Wil will show you how to use AI to help you articulate the value of your work and keep you from making assumptions that could get you in trouble. He will be going over hypotheses to determine the impact of generative AI on traffic and how to time your investments. And last but not least, he’ll share live examples of 3 “mini apps“ he has built without knowing any python that help clients solve unique problems.
Speakers:
Britta Daffner, Telefónica Speakers:
Beyond ‘Nice to Have’: Why Data Culture is the Key to Thriving in the Next Decade
Date:
13 Mar, 2024
Time:
2:00 PM
Summary:
In today’s data-driven era, merely accessing data isn’t the endgame; it’s how you integrate it into your organization’s DNA. This keynote delves into the criticality of a robust data culture, emphasizing that it’s more than just acquiring new skills or appreciating the importance of data. True data culture breaks down organizational silos, promotes holistic project thinking, and paves the way for data, analytics and AI to seamlessly deliver tangible value. Ignoring this isn’t just a missed opportunity—it’s a risk to your business’s future. After Britta’s keynote you know why every company today needs a Data Culture Manager.
Speakers:
Alberto Medina, Google Speakers:
Getting Ready for a More Private Web
Date:
12 Mar, 2024
Time:
5:05 PM
Track:
Summary:
The web has brought a wide range of free services and capabilities to users such as email, social media, online shopping, streaming video, and many others. These services rely on an economic model that depends on tracking users and identifying audiences for targeted advertising. Today, increasing concerns about user privacy, data breaches, and the misuse of personal information have led to a growing demand for enhanced privacy protections. Such demands have prompted significant changes in how the web operates, including the imminent deprecation of Third-Party Cookies (3PC). With major web browsers phasing out support for third-party cookies, businesses, developers, and marketers face the need to reimagine their strategies. In this talk, I will delve into the details of the Privacy Sandbox initiative and the impending deprecation of third-cookies and explore, and discuss practical strategies for preparing and adapting to this transformative shift.
Speakers:
Behshad Behzadi, Google Speakers:
Closing Keynote
Date:
13 Mar, 2024
Time:
4:45 PM
Speakers:
John Ekman, Conversionista! Speakers:
Changing our Thinking: The Hybrid Human/AI Approach for Breakthrough Innovation
Date:
13 Mar, 2024
Time:
9:50 AM
Summary:
AI races on, and humans are running behind playing catch-up. We are asking ourselves if AI is a friend or an enemy? Will AI take our jobs or create new ones? Should we use AI to streamline current operations or jump forward and go “all – AI”? John Ekman argues that most companies (and people) are asking the wrong questions. The answers lie not with „either/or“ but are “yes – we should do both ”. In this keynote, you will learn how you can use AI in your innovation process as well as reaping tangible benefits from AI here and now.
Some of our 2024 Speakers
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Location
ICM – Internationales Congress Center Munich
Am Messesee
81829 Munich
Germany