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We are all witnessing the evolution of search behaviour as many users shift from traditional search engines to immersive social platforms, such as TikTok. Today, if you want to reach specific target groups, showing up in social media search is vital. It’s about time to understand how TikTok SEO works, and Kineta is here to help! In this session, you will learn about the trends in search intent, how to optimize your bio, descriptions, and content, how to connect with ranking accounts, and how to leverage accessibility features. She will also share some TikTok hacks, including how to unlock TikTok’s keyword suggestions and creative search-centric solutions. Last but not least, you will discover how to unify social and search for data-driven content. This is the place to ask your burning questions about one of the biggest shifts in how people discover information in the digital world.

B2B SEO is as close to B2C SEO as tweezers are to a forklift. Decision processes are far more complex, the customer journey is even less predictable and finding that one buyer who wants your product is simply not enough – especially if you are operating in high price segment areas. In this session the focus is on how your SEO can address different key decision makers with tailored messaging, so that the decision process is facilitated by a coherent message. This includes avoiding vanity search volumes to find keywords searches for by people who are ready to buy – not just people; Working with B2B influencers to grow your relevance in the industries that matter, and spend less time in the areas that don’t; Creating content that sells to a committee – educates your prospects and encourage new ways of thinking that make your solution attractive to key decision makers. If you are interested in a long term SEO strategy for B2B, this is the session not to be missed.