Why Attend

Why attend?

Since 2008, SMX Munich has stood for deep, independent expertise in search marketing. What makes us special: There’s no vendor or agency behind SMX – instead, it’s run by a neutral, editorial team. Each of the 60+ sessions is carefully curated – you won’t find generic marketing content here.

The agenda is developed over many months together with our advisory board and combines local knowledge with international expert insights. Around half of the sessions are held in English, which fosters exchange with international speakers and attendees. Every year, SMX becomes the meeting place for the industry: more than 70 speakers, over 1,000 participants, and one shared goal – to learn from each other, connect, and shape the future of search marketing.

Especially now, at a time when search engines, user behavior, and tools are evolving rapidly – and LLMs are bringing monumental shifts to our industry – it’s more important than ever to stay close to trends, realistic solutions, and practical strategies. If you come to SMX, you’re looking for more than just inspiration – you want actionable takeaways.

On top of that: At SMX you’ll meet people from all industries – B2B and B2C, corporates, SMEs, agencies, consultants. The exchange with like-minded people is guaranteed, just like fresh perspectives beyond your daily business. And we make sure the atmosphere is pleasant, too: Since 2023, our catering has been entirely vegetarian and vegan – making networking even more enjoyable.

So many good reasons to attend – how to convince your manager!

You already know that you need to be at SMX, but you still need some strong arguments to convince your manager to give you a few days off and cover the conference fee and possibly travel costs? In times of tight budgets, every expense is carefully considered – and that’s a good thing. We’re convinced that your participation is a worthwhile investment, and here’s why:

• Focus! Search marketing and nothing but search marketing
  At SMX Munich, over 1,000 speakers and attendees come together, all sharing one thing: a passion for search marketing. The entire event is designed around this focus – no scattergun approach, no generic sessions. Of course, we look beyond the obvious, but never lose sight of what matters most. Every session, every contact counts.
• Speakers are part of the event – connections that will last your entire career
  Our experts aren’t just on stage – they’re approachable throughout the event. Whether during a Q&A, over coffee, or in a roundtable discussion – SMX thrives on personal interaction in an open, welcoming atmosphere. This is how real conversations happen, and how valuable, long-term connections are made.
• Actionable content instead of nod-along sessions – real solutions for your work
  You know those sessions where you just keep nodding along but take away nothing concrete? Not here. Every SMX session delivers ideas you can directly apply – from realistic concepts to hands-on tools. Our agenda is carefully crafted – what’s promised is exactly what you’ll get.
• Interactive formats & roundtable discussions – your questions take centre stage
  New and more relevant than ever: tackle current challenges in interactive sessions and roundtables. Bring your own cases, exchange ideas with other professionals, and learn from their experiences – a real advantage, especially with all the changes happening in our industry.
• Sustainable knowledge transfer instead of superficial snapshots
  You’ll receive most handouts, slides or recordings afterwards. This means you can revisit the content at your own pace or share it with your team – ideal for embedding what you’ve learned into your company for the long term.
• Endless networking opportunities
  Personal exchange is more important today than ever. Because SMX is so focused, every contact on site is a valuable one. You don’t just benefit from what’s on stage – you gain insights from your peers, too. The best ideas often come up over coffee after a session or during dinner together. Your expanded network will benefit both you and your company.
• Certificate
  On request, you’ll of course receive a certificate confirming your participation. Employee training is a high priority for most managers. Use this opportunity to develop yourself for your company and your own career.