2023 – The Year (Search) Marketers Suddenly had to Sell. Or Leave.


16. März 2023





Saal 11


Corona and supply chain issues created a (misleading) impression of a golden era in digital marketing and eCommerce.  “Build it, and they will buy” is (surprisingly) over. The  biggest transformation in Digital Marketing and Ecommerce teams is already happening today. Are you aware, and actively manage the change for your organization? 

Sales Efficiency is key and budgets will follow that KPI. 

Search marketers are extremely well positioned to start, but are facing uncertainty in the “how”. This session will show you how to approach a sales oriented digital challenge for diverse teams with different capabilities and capacities around the globe. And create a sales driven growth engine. Step by Step. 

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