Bio:

With more than 7 years of experience in performance marketing and a personality as structured as her Ads accounts, Lena is continuously developing new approaches to process optimization in PPC as Team Lead PPC at The Boutique Agency. Her focus is primarily on large corporate and e-commerce accounts, with her heart fighting for Microsoft Advertising in particular, in addition to Google Ads. Lena is one of the (probably) few people who uses project management tools like Asana not only in her professional life, but also voluntarily in her spare time.