Bio:

Linguistics and SEO – it’s a perfect match for good texts!” Since 2012, when her passion for website content was awakened, Dr. Beatrice Eiring has dedicated herself to the creation of high-quality search engine optimized value-added content. With a doctorate in linguistics, she has accompanied numerous corporate content projects and assisted in the digital communication of brands by developing holistic content strategies and conceptualizing target group-oriented and image-enhancing campaigns. As Head of Content Creation and Evangelist at eology GmbH, she shares her experience of over 10 years in various trade media, including Website Boosting and Springer Verlag.