Bio:

Carolyn Shelby is Principal SEO at Yoast, the world’s most widely used SEO plugin for WordPress. With over two decades of experience in technical and strategic SEO, she has advised international brands, media organisations, and non-profits on improving visibility and performance. A regular contributor to Search Engine Land and a frequent speaker at events, Carolyn focuses on the intersection of SEO, brand authority, and artificial intelligence—developing strategies that ensure websites remain visible and relevant in the era of AI-driven search.