Britta Daffner


Head of Data Culture & Strategy




With years of expertise in the data realm, Britta Daffner stands for data-driven business transformation. Serving as the “Head of Data Strategy & Data Culture” at O2 Telefónica, she is steering the business towards a data-centric future. Prior to this, she established an Artificial Intelligence department at IBM, where she spearheaded the implementation of AI programs for various corporations.

Britta’s passion for organizational transformation is evident. She believes that at the heart of data-driven change lies the indispensable role of human changemakers. This conviction led her to create “,” a platform that not only empowers these changemakers in the corporate world but also offers specialized trainings and keynotes on the subject. Additionally, her book “The Disruption DNA” (2021) serves as a clarion call, inspiring individuals to actively participate in the digital transformation journey.

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