1) Focus Tracks
Two tracks, two days, two clearly defined perspectives. Curated by the situation you work in, not by discipline.
Day 1: B2B Focus Track
Tuesday, 6 April 2027 – full day, across all three conferences
On the first conference day, three events run in parallel at the ICM: SMX Munich, CRM & Email Innovations World and AllSocial Marketing Conference. The B2B Focus Track cuts across all three.
The programme covers topics from search, PPC, GEO, email/CRM and social media – selected against one criterion: they have to work in a B2B context. Long sales cycles, multiple decision-makers in the buying centre, small target groups, products that need explaining, attribution measured in months rather than days.
The track is open to attendees of all three conferences — your badge gives you access to the full track, no matter which conference you booked.
The programme will be published in November.
Day 2: In-House Focus Track
Wednesday, 7 April 2027 – full day
The second day covers what actually decides outcomes in the daily work of in-house search marketers: getting budgets approved internally, positioning search marketing towards management and other teams, working with legacy systems and limited dev resources, steering agencies and external partners.
The track is designed for search marketers working client-side. Access runs via your badge – no separate registration required. That way you discuss with peers who share your starting position: comparable stakeholders, comparable approval processes, comparable internal dependencies.
The In-House Focus Track also includes its own discussion rounds, which are likewise reserved for attendees of this track. If you work agency- or consultancy-side, you will find the same depth of discussion in the open discussion rounds on day one.
Please note: sessions in this track are held partly in German and partly in English. The language of each session is indicated in the programme.
The programme will be published in November.
2) Interactive Session Formats
1) Attendee Discussion Rounds: Best Advice Ever
You are surrounded by other search experts, and there is no better place to discuss shared problems. Off the record and in a small group. Everyone at SMX either understands your situation or is in it themselves. The discussion rounds are frequently rated the most valuable session of the entire event. This is where we talk about your challenges, where you pick up advice from other attendees, empathy and a stronger professional network. And where you can help others by sharing your own experience.
The English-language discussion rounds run in two topic strands:
- SEO & GEO — organic visibility between classic search, AI Overviews and LLM answers
- PPC — paid channels between automation, measurement and platform logic
Each round is moderated by an experienced peer from the community and starts from one specific question. After that, the group decides where it goes.
Topics and moderators will be announced in November.
2) Immersive Deep Dives
In the Immersive Deep Dives you go, as the name suggests, deep into a topic, and above all you do it actively. Over roughly two hours you tackle real challenges together with other attendees. There is no ready-made action plan, only the solution the group works out. Every Deep Dive is built on a real case. Moderators provide guidance and make sure there is focus and structure. Unlike sessions and workshops, you go much deeper here and put your own knowledge to work. At the same time you learn a lot, because the Deep Dive gives you a safe space to try out new strategies and approaches.
Each Deep Dive is capped at 12 people. Just make sure you are in the room in good time.
We will announce the Deep Dives as soon as the line-up is confirmed.
Taking part: the short version
- Included in your ticket. Focus Tracks, discussion rounds and Deep Dives cost nothing extra.
- No sign-up needed. No form, no lottery, no waiting list.
- Just turn up. The formats are in the program, you decide on site.
- Places are limited. Deep Dives: 12 people, discussion rounds: small groups. Whoever is there is in.
- Access. The B2B Focus Track is open to attendees of all three parallel conferences. The In-House Focus Track and its discussion rounds are reserved for search marketers working client-side — access runs via your badge.
Once the program is confirmed, we will inform all ticket holders by email. Sign up for the newsletter and you are included automatically.
