• Relying only on the machines, can result in being average
• Tools to empower your ads dynamically without splitting it all in different campaigns
• Setup to increase CTR’s and lower CPC’s by creating relevant ads in a more efficient way

Remember when PPC experts did everything manually in Excel and spend hours on bid management? While all the innovations are great, they made us in some way a bit lazy and relying only on the machines, can easily result in being average. So let’s have a closer look, how we can get the best of both worlds. We all agree, that headlines and descriptions got more general. This way they are applicable for all pages/ products the website offers, because ‘we don’t always know what URL will be used’ so they need to fit everything. But it can be different. Here are tools that let you empower your ads dynamically without the need of splitting it all in different campaigns. In this session, Bianca will walk you through a possible setup and how it helped her and her team to increase CTR’s and lower CPC’s by creating relevant ads in a more efficient way.