Immersive Deep Dives are extended sessions to collaboratively tackle real-world challenges. Rather than following predefined steps, you’ll uncover solutions through dynamic group interaction. Each session is centered around real-life case studies, with a facilitator to ensure guidance, focus, and structure.

The Immersive Deep Dives are open to all SMX attendees but with limited attendance. If more people apply, we will raffle off the places in the respective Immersive Deep Dives.

Who can apply: PPC Professionals (application will open in January)
Maximum participants: 10

When Your PPC Campaign Goes off the Rails
Imagine this: A Brand Search campaign you’d been running for years at a consistent 4-5x ROAS suddenly drops and becomes unprofitable. What would you do?

This Immersive Deep Dive puts you on a team of 10 PPC professionals to solve this case, a real case, a tricky case.

So let’s get to work:
What happened with this client?
What’s your hypotheses?
How would you go about testing?
Can you find out what ultimately happened to this client?
How can you fix it?

You need to bring your best problem-solving skills and your laptop. You have three hours to work out, together, what’s going on and what to do.

Guiding you through this Immersive Deep Dive is Jyll Saskin Gale. Jyll worked at Google for 6 years, has an MBA from Harvard Business School, and currently teaches at Google for Startups, Camp Tech, Jelly Academy, boutique agencies, Fortune 100 companies and her own “Inside Google Ads” and “Google Ads for Beginners” courses. She also hosts the Inside Google Ads podcast.

After this Immersive Deep Dive you will have not only learned new approaches for fixing common account issues, but you will also have solved a very difficult case. This will help you to establish yourself as the ultimate PPC Problem Solver at your company. And you also will have made some valuable contacts.