Bio:

As Team Lead PPC at Projecter GmbH, Laura brings over seven years of solid agency experience in developing and managing comprehensive SEA strategies. During her career, she has worked with a wide range of national and international clients. Currently, her focus is on e-commerce companies with a European footprint. Her expertise spans data-driven optimization across various campaign formats and the use of emerging AI-powered approaches.

Laura is an experienced speaker who has previously presented at SMX in 2021 and 2022 on topics such as “PPC Hack Personas” and “Microsoft Advertising.” She also regularly shares her knowledge through internal trainings and webinars.