Video content offers online shops such versatile, creative ways to give prospective buyers the information they need, while also driving and engaging new audiences. Izzi has a very strong SEO background and now works for one of the largest science YouTube channels in the world. Her job is to drive growth for their online shop. So there is nobody better than her to dive deep into this critical role video content plays in eCommerce success. In this session she will show you efficient ways of scaling video content creation, ensuring complete Search Engine Friendliness of your content, and how to use all that to bring in new audiences via organic search and beyond.