REVIEW Agenda - SMX Munich 2024
Next edition:
18th & 19th March, 2025
ICM - International Congress Center Munich

Up to 6 parallel tracks covering topics such as SEO, PPC, Content, Analytics & Data, UX, and more

Each session delivers practical content and will inspire you with new ideas

You’ll have the opportunity to interact with speakers, sponsors, and fellow participants

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All times are Central Europe Time (CET/UTC+1)

12 Mar, 2024

Tuesday

Tue

8:30 AM

12 Mar, 2024 8:30 AM

SMX Orientation Meeting

Speaker: Sandra Finlay, Conference Director, Rising Media

Room:Saal 11

Tuesday

Tue

9:10 AM

12 Mar, 2024 9:10 AM

The Death of Marketing Attribution

Speaker: Rand Fishkin, Founder, SparkToro

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

Tuesday

Tue

10:30 AM

All, PPC

12 Mar, 2024 10:30 AM

Click und Traffic Fraud: Vorbeugen und Beheben

Speakers: Dejla Hrnjadovic, Head of Marketing, Edenred Marc Stürzenberger, Owner, 247SEM.de

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

AI, All, SEO

12 Mar, 2024 10:30 AM

From Search to Surfaces: Your Guide to Google’s Metamorphosis

Speaker: Jes Scholz, Consultant

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

AI, All, PPC

12 Mar, 2024 10:30 AM

Google AI: Pflicht und Kür

Speaker: Martin Röttgerding, Managing Director and Head of PPC, Bloofusion

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Saal 13a

All, Data, Strategy

12 Mar, 2024 10:30 AM

Connecting the Dots: When Marketing, Product and Sales Should Really Talk

Speaker: Anna Smolina, Director of Data Analytics, GetYourGuide

Moderator: Timon Hartung, Founder, woxow.com Technologie Beratung für SEO, AI & Data

Room:Saal 13b

All, Content, Ecommerce, SEO

12 Mar, 2024 10:30 AM

Content Marketing Playbook for Ecommerce SMEs

Speaker: Paddy Mogan, Co-Founder, Aira

Moderator: Jolle Lahr-Eigen, SEO Consultant, Wingmen Online Marketing GmbH

Room:Saal 11

All, SEO

12 Mar, 2024 10:30 AM

Der schnellste Weg vom Web zur Filiale: Listings und Locator Best Practices der HVB

Speakers: Manuel Werneke, Team Lead DACH, uberall Alexandra von Wiedersperg-Leonrod, Website Manager, HypoVereinsbank

Moderator: Dr. Christoph Röck, Managing Director, 121WATT

Room:Saal 12

Tuesday

Tue

11:40 AM

All, SEO, Technical

12 Mar, 2024 11:40 AM

Ich sehe was, was du (Bot) nicht siehst! Pre-Rendering und die Probleme von JavaScript Heavy Websites

Speaker: Max Woelfle, SEO, On

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

AI, All, SEO, Technical

12 Mar, 2024 11:40 AM

The AI Tech SEO Compendium: Augmenting technical SEO tasks using ML & AI

Speaker: Bastian Grimm, CEO & Co-founder, Peak Ace AG

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

AI, All, PPC

12 Mar, 2024 11:40 AM

Performance Max Two Years Later : Advantages, Limitations and Opportunities

Speaker: Andrew Lolk, Founder & CEO, Savvy Revenue

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Saal 13a

AI, All, Privacy

12 Mar, 2024 11:40 AM

Rechtliche Grenzen des KI-Einsatzes im Online-Marketing

Speakers: Dr. Martin Schirmbacher, Specialist Lawyer for IT Law, HÄRTING Rechtsanwälte Marlene Schreiber, Lawyer & specialist for IT law, HÄRTING Rechtsanwälte

Moderator: Timon Hartung, Founder, woxow.com Technologie Beratung für SEO, AI & Data

Room:Saal 13b

All, SEO, Technical

12 Mar, 2024 11:40 AM

​ Why E-Commerce Brands Must Pay More Attention to the Google Knowledge Graph

Speaker: Sara Moccand-Sayegh, SEO Specialist, Liip

Moderator: Jolle Lahr-Eigen, SEO Consultant, Wingmen Online Marketing GmbH

Room:Saal 11

All, Data, SEO

12 Mar, 2024 11:40 AM

How to Perform the Perfect Google Discover Audit

Speakers: Jérôme Salomon, Senior Technical SEO, Oncrawl Vivienne Goizet, Editorial Lead SEO, BILD

Moderator: Dr. Christoph Röck, Managing Director, 121WATT

Room:Saal 12

Tuesday

Tue

1:45 PM

12 Mar, 2024 1:45 PM

Redefining Search Engine Marketing for the AI Age: Roles, Goals, and Pivots to our Jobs to Survive and Thrive in this New World

Speaker: Wil Reynolds, CEO & Vice President of Innovation at Seer Interactive, SEER Interactive

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

Tuesday

Tue

2:40 PM

All, Strategic

12 Mar, 2024 2:40 PM

Hol’ dir dein Budget zurück: Warum dein Management den Begriff “Search Marketing” bisher völlig falsch verstanden hat

Speakers: Pascal Fantou, Global Digital Growth & Strategy, Miele X Katharina Stapel, Owner and CEO, Stapelfux

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

AI, All, SEO

12 Mar, 2024 2:40 PM

Sharing is Caring: Top Experts’ Top Prompts for LLMs

Speakers: Bastian Grimm, CEO & Co-founder, Peak Ace AG Robin Lord, Head of Innovation, Aira Jono Alderson, Independent Technical SEO Consultant Cindy Krum, CEO, MobileMoxie Jes Scholz, Consultant

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

Advanced, AI, PPC

12 Mar, 2024 2:40 PM

GenAI for Full Funnel Marketing

Speaker: Frederick Vallaeys, Co-Founder and CEO, Optmyzr

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Saal 13a

Advanced, Data, Technical

12 Mar, 2024 2:40 PM

Get Back in the Driver’s Seat and Take Care of Your Data With Server-Side Control

Speaker: Simo Ahava, Partner, Senior Data Advocate, 8-bit-sheep

Moderator: Timon Hartung, Founder, woxow.com Technologie Beratung für SEO, AI & Data

Room:Saal 13b

,

All, Alle, Ecommerce, PPC, SEA

12 Mar, 2024 2:40 PM

Keine Cookies, kein Problem: Wie Retail Media dein Online-Marketing revolutioniert

Speaker: Melanie Schlegel, Head Of Sales / Retail Media, Otto

Moderator: Jolle Lahr-Eigen, SEO Consultant, Wingmen Online Marketing GmbH

Room:Saal 11

All, SEO

12 Mar, 2024 2:40 PM

Amazon.com statt Tante-Emma.de – Was zeichnet Enterprise SEO aus?

Speaker: Markus Klöschen, Team Lead Solutions, Conductor

Moderator: Dr. Christoph Röck, Managing Director, 121WATT

Room:Saal 12

Tuesday

Tue

4:00 PM

All, PPC

12 Mar, 2024 4:00 PM

Success Stories from PPC Experts Who DIDN’T Listen to Google

Speaker: Anu Adegbola, Founder of PPC Live UK, PPC Live UK

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

Advanced, SEO, Technical

12 Mar, 2024 4:00 PM

Beyond Crawling: Warum Deine Seiten (nicht) indexiert werden

Speaker: Johan von Hülsen, SEO & Founder, Wingmen Online Marketing

Moderator: Alexander Holl, CEO, 121WATT

Room:Saal 1

All, PPC

12 Mar, 2024 4:00 PM

​Effektive SEA Prozesse 2024

Speakers: Lena Thauer, Team Lead SEA, The Boutique Agency Oliver Zenglein, CEO, THE BOUTIQUE AGENCY

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Saal 13a

All, PPC, SEO

12 Mar, 2024 4:00 PM

Stop Wasting Your Budget – Start Investing in the Tools That are Right for You

Speaker: Jennifer Kunz, Principle Architect, 33 Sticks

Moderator: Timon Hartung, Founder, woxow.com Technologie Beratung für SEO, AI & Data

Room:Saal 13b

,

Advanced, Advanced, PPC, SEA

12 Mar, 2024 4:00 PM

Know Thy Enemy: Turning Your Competition Data into a Strategic Advantage with Advanced Auction Insights

Speaker: Mike Ryan, Head of Ecommerce Insights, Smarter Ecommerce

Moderator: Jolle Lahr-Eigen, SEO Consultant, Wingmen Online Marketing GmbH

Room:Saal 11

All, PPC, Strategic

12 Mar, 2024 4:00 PM

Online Marketing Strategie 2024 – sichere Planung für unsichere Zeiten

Speaker: Robin Heintze, Founder and CEO, morefire

Moderator: Dr. Christoph Röck, Managing Director, 121WATT

Room:Saal 12

Tuesday

Tue

5:05 PM

All, SEO, Strategic

12 Mar, 2024 5:05 PM

SEO = SXO = SXM = Search Experience Optimization

Speakers: Isis Neuerbourg, SEO Consultant, morefire Oliver Kuttruff, Search Experience Manager, Workpath

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

AI, All, SEO

12 Mar, 2024 5:05 PM

Is SGE the future of the SERP?

Speaker: Tom Capper, Senior Search Scientist, STAT Search Analytics

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

,

AI, All, Alle, KI, PPC, SEA

12 Mar, 2024 5:05 PM

Sharing is Caring: Top Experts’ Top Prompts for LLMs

Speakers: Andrew Lolk, Founder & CEO, Savvy Revenue Frederick Vallaeys, Co-Founder and CEO, Optmyzr Nils Rooijmans, Search Consultant, Water Cooler Topic Sam Tomlinson, Executive Vice President, Warschawski

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Saal 13a

All, Data, Privacy

12 Mar, 2024 5:05 PM

Getting Ready for a More Private Web

Speaker: Andrey Lipattsev, Strategic Partner Manager for Privacy Sandbox partnerships, Google

Moderator: Timon Hartung, Founder, woxow.com Technologie Beratung für SEO, AI & Data

Room:Saal 13b

All, Strategic

12 Mar, 2024 5:05 PM

Von Multichannel zu Omnichannel

Speaker: Stefan Wolk, Director E-Commerce, Fielmann Group

Moderator: Jolle Lahr-Eigen, SEO Consultant, Wingmen Online Marketing GmbH

Room:Saal 11

Advanced, AI, PPC, SEO, Strategy

12 Mar, 2024 5:05 PM

SGE und die Entwicklung einer integrierten AI SEM Strategie

Speakers: Martina Janeckova, Head of SEA, SYZYGY Performance Julia Weißbach, Head of SEO, SYZYGY Performance

Moderator: Dr. Christoph Röck, Managing Director, 121WATT

Room:Saal 12

13 Mar, 2024

Wednesday

Wed

9:00 AM

AI, All, B2B, Content

13 Mar, 2024 9:00 AM

B2B-Content und Inhalte mit Komplexitätstiefe – das sprichwörtliche Kryptonit für die KI?

Speaker: Dr. Beatrice Eiring, Head of Content Creation, eology

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

All, SEO, Strategic

13 Mar, 2024 9:00 AM

E-E-A-T in the Real World: Let’s Talk Requirements, Effort and Outcome

Speaker: Cindy Krum, CEO, MobileMoxie

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

All, PPC

13 Mar, 2024 9:00 AM

​Scaling Campaigns With Low Data Volumes

Speaker: Niki Grant, Partner Support Director, Clicktech

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Saal 13a

All, Data, Ecommerce, Strategy

13 Mar, 2024 9:00 AM

Von unstrukturierten Datensilos zu nachhaltigem Wachstum

Speaker: Valentina Dierigl, Head of E-Commerce / CX, Cura Cosmetics Group

Moderator: Jolle Lahr-Eigen, SEO Consultant, Wingmen Online Marketing GmbH

Room:Saal 13b

AI, All, Content, Data

13 Mar, 2024 9:00 AM

Zukunftsmusik oder schon Alltagsgeschäft? KI in der Praxis

Speakers: Felix Marcinowski, VP Digital Marketing, OMMAX Alexander Holl, CEO, 121WATT Benjamin Szturmaj, Executive SEO, Sixt

Moderator: Timon Hartung, Founder, woxow.com Technologie Beratung für SEO, AI & Data

Room:Saal 11

All, Data, PPC

13 Mar, 2024 9:00 AM

Zukunftsfähig mit Google Ads: Consent Mode v2 & Digital Marketplace Act (DMA)

Speaker: Daniel Tschirschwitz, Head of Performance Tracking & IT, Smarketer

Moderator: Dr. Christoph Röck, Managing Director, 121WATT

Room:Saal 12

Wednesday

Wed

9:50 AM

13 Mar, 2024 9:50 AM

Changing our Thinking: The Hybrid Human/AI Approach for Breakthrough Innovation

Speaker: John Ekman, Chief Conversionista, Conversionista!

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

Wednesday

Wed

11:10 AM

AI, All, Content, SEO, Strategy

13 Mar, 2024 11:10 AM

Contentless Marketing

Speaker: Jono Alderson, Independent Technical SEO Consultant

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

All, SEO

13 Mar, 2024 11:10 AM

Digital PR Campaigns With Consistency

Speaker: Gareth Hoyle, Managing Director, Marketing Signals

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

All, B2B, PPC

13 Mar, 2024 11:10 AM

B2B Lead Generierung mit Google Ads – Qualität und Quantität müssen sich nicht ausschließen

Speaker: Jasper Blecken, Teamlead Performance Marketing, Edenred

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Saal 13a

Advanced, AI, Data

13 Mar, 2024 11:10 AM

0-100 with Machine Learning – Going Beyond the Basics Without Needing a PhD

Speaker: Robin Lord, Head of Innovation, Aira

Moderator: Jolle Lahr-Eigen, SEO Consultant, Wingmen Online Marketing GmbH

Room:Saal 13b

Alle, Video

13 Mar, 2024 11:10 AM

Vertical Video: Kampagnen mit Reels, YouTube Shorts und TikTok

Speaker: Marco Gilly, CDO, Member of the Executive Board, KG Media Factory

Moderator: Timon Hartung, Founder, woxow.com Technologie Beratung für SEO, AI & Data

Room:Saal 11

13 Mar, 2024 11:10 AM

Teilnehmer*innen Diskussionsrunden: Best Advice Ever

Speakers: Pascal Fantou, Global Digital Growth & Strategy, Miele X André Goldmann, Founder, Büro für gute Websites Jens Fauldrath, Founder and CEO, get:traction GmbH Nadine Maier, Product Lead PPC, THE BOUTIQUE AGENCY

Room:Saal 3

Wednesday

Wed

12:05 PM

All, Content, Strategy

13 Mar, 2024 12:05 PM

Content That Stands Out in a World of Saturation and AI

Speaker: Luke Cope, Co-Founder, Bottled Imagination

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

AI, All, Alle, KI, SEO

13 Mar, 2024 12:05 PM

# Tech SEO in 2026: Panel Discussion & Open Q&A

Speakers: Jono Alderson, Independent Technical SEO Consultant Tom Anthony, CTO, SearchPilot Cindy Krum, CEO, MobileMoxie Bastian Grimm, CEO & Co-founder, Peak Ace AG

Moderator: Alexander Holl, CEO, 121WATT

Room:Saal 1

Advanced, PPC, Video

13 Mar, 2024 12:05 PM

Demand Gen & YouTube

Speaker: Sam Tomlinson, Executive Vice President, Warschawski

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Saal 13a

Advanced, Data, SEO

13 Mar, 2024 12:05 PM

Von Daten zu Taten: Datenmodellierung von SEO- und Performance-Daten mit Looker Studio

Speaker: André Goldmann, Founder, Büro für gute Websites

Moderator: Jolle Lahr-Eigen, SEO Consultant, Wingmen Online Marketing GmbH

Room:Saal 13b

All, Strategic, Video

13 Mar, 2024 12:05 PM

Video SEO – Driving Traffic to Both Your Website and YouTube Channel

Speaker: Phil Nottingham, Founder, Organic Video

Moderator: Timon Hartung, Founder, woxow.com Technologie Beratung für SEO, AI & Data

Room:Saal 11

13 Mar, 2024 12:05 PM

Discussion Rounds: BEST ADVICE EVER

Speakers: Navah Hopkins, Evangelist, Optmyzr Andrew Lolk, Founder & CEO, Savvy Revenue Mike Ryan, Head of Ecommerce Insights, Smarter Ecommerce Johan von Hülsen, SEO & Founder, Wingmen Online Marketing

Room:Saal 3

Wednesday

Wed

2:00 PM

13 Mar, 2024 2:00 PM

Beyond ‘Nice to Have’: Why Data Culture is the Key to Thriving in the Next Decade

Speaker: Britta Daffner, Head of Data Culture & Strategy, Telefónica

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

Wednesday

Wed

2:55 PM

Advanced, AI, SEO, Strategy

13 Mar, 2024 2:55 PM

Aufbau eines kohärenten Content-Framework

Speaker: Alexander Rus, Founder, Evergreen Media

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

AI, All, SEO

13 Mar, 2024 2:55 PM

Don’t Believe all the Hype, this is how Google Search Works and Might Evolve

Speaker: Marcus Tober, Head of Enterprise Solutions, SEMrush

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

Advanced, AI, PPC

13 Mar, 2024 2:55 PM

Acing PMax With Scripts

Speaker: Nils Rooijmans, Search Consultant, Water Cooler Topic

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Saal 13a

All, Data, Strategy

13 Mar, 2024 2:55 PM

Causal Impact Analysis for SEO: from theory to practice

Speaker: Giulia Panozzo, Consultant, neuroscientive

Moderator: Jolle Lahr-Eigen, SEO Consultant, Wingmen Online Marketing GmbH

Room:Saal 13b

13 Mar, 2024 2:55 PM

Teilnehmer*innen Diskussionsrunden: Best Advice Ever

Room:Saal 3

13 Mar, 2024 2:55 PM

2:55 PM: 2:55 – 3:15 pm: Tackling Hidden Causes of Wasted Ad Spend

Speaker: Chester Scott, VP of Partnerships, Lunio

Moderator: Dr. Christoph Röck, Managing Director, 121WATT

3:15 - 3:35 pm New Search in the Age of AI: SEO and SEM at Brave Search

Speaker: JP Schmetz, Head of Search Ads, Brave

Moderator: Dr. Christoph Röck, Managing Director, 121WATT

Room:Saal 12

Wednesday

Wed

4:00 PM

All, Content, SEO, Strategy

13 Mar, 2024 4:00 PM

Optimierung für Google Discover im Jahr 2024

Speaker: Jens Fauldrath, Founder and CEO, get:traction GmbH

Moderator: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH

Room:Saal 4

All, SEO

13 Mar, 2024 4:00 PM

SEO Finetuning 2024: Das kompakte Google-Update

Speakers: Christian Kunz, Blogger, SEO Südwest Markus Hövener, Founder and SEO Advocate, Bloofusion

Moderator: Alexander Holl, CEO, 121WATT

Room:Saal 1

All, PPC, Strategy

13 Mar, 2024 4:00 PM

Future Proof PPC Account Structures for Volatile Times

Speaker: Navah Hopkins, Evangelist, Optmyzr

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Saal 13a

Advanced, Data, PPC

13 Mar, 2024 4:00 PM

How Analytics Data & Backend Processes Increase Marketing Efficiency

Speaker: Lennart Paulsen, Co Founder, Digitl

Moderator: Jolle Lahr-Eigen, SEO Consultant, Wingmen Online Marketing GmbH

Room:Saal 13b

All, PPC, Video

13 Mar, 2024 4:00 PM

TikTok Ads: Neue Plattform, neue Formate und ein riesiges Potential!

Speaker: Katharina Schmid, Team Lead Social Media Advertising, Projecter

Moderator: Timon Hartung, Founder, woxow.com Technologie Beratung für SEO, AI & Data

Room:Saal 11

Wednesday

Wed

4:45 PM

13 Mar, 2024 4:45 PM

Closing Keynote: The Future is Conversational

Speaker: Dr. Stefan Ebener, Head of Customer Engineering, Google Cloud

Moderator: Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Room:Saal 1

Wednesday

Wed

5:35 PM

13 Mar, 2024 5:35 PM

Abschluss-Session

Speakers: Tobias Fox, Strategieberater & Google Expert, VERDURE Medienteam GmbH Timon Hartung, Founder, woxow.com Technologie Beratung für SEO, AI & Data Alexander Holl, CEO, 121WATT Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE Ann-Kathrin Reitmeyer, Head of Marketing, Productlane Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Saal 1

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