When „getting the link“ is both your starting point and the primary objective, you risk half-baking everything in between, ultimately undermining both the quality and the value of that link. In this session, Dan will do his best to make you un-learn what you know and set the path for practicing good link habits that are beneficial for both SEO and the users. Learn how to eliminate lazy, unimaginative, SEO-centric thinking and start linking like a normal human being.