It feels like there is a new development in search every week, but Microsoft’s announcement of the new AI-powered Bing sure did make some noise. And this while we were still trying to understand what ChatGPT & Co might actually mean for the future of search. So let’s take a closer look! In this session, we will give you a peak into the Beta version of the new Bing, and after you had a chance to form your opinion about it, we’ll hear what our experts have to say. Is this the ungoogleing of search that will change everything we know forever? Or is this the wake-up call for sleepy Google to get their (AI) ducks in a row?