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Sprecher*innen:
Scaling Campaigns With Low Data Volumes
Datum:
13. März 2024
Zeit:
09:00
Track:
Raum:
Saal 13a
Summary:
Whether based on low platform volumes through the likes of Bing, or low data volumes due to limited budgets or audience pools, many advertisers struggle to gain traction with their campaigns (even more so with the rise of machine learning-led functions). Here, we discuss how to gain campaign momentum, even with limited data volumes.