• Leverage existing content across various platforms to maximize reach and engagement
• Automated AI-driven processes for creating tailored assets for different mediums
• Measuring Success and report on the effectiveness of repurposed content to secure stakeholder buy-in

We now have the means to produce more new content than ever before, but most companies also have vast amounts of content that they already know resonates with their users. With the variety of platforms and mediums consumers use today, repurposing content has become even more important. In this session, Itamar will explore AI workflows for repurposing content at scale and creating tailored assets for different platforms and mediums. We’ll examine various content types, discuss where they’re most effective and why brands should consider them, see examples of AI-driven automated workflows for repurposing content across multiple mediums to reach users on different platforms, and learn how to report accurately on the efficacy of repurposed content to gain greater buy-in from stakeholders.