Brand-new in Google Analytics: automatic integrations with external marketing providers like Reddit, Snap, and Pinterest — and this is just the beginning, with more platforms on the way. For you, this means Google Analytics is truly opening up to providers outside the Google ecosystem and giving you new options. At the same time, you can automatically import additional cost data and take your tracking to a whole new level. In this session, we’ll walk you through concrete examples to show how the concept works, how to implement it in practice, and what results you can expect.