Bio:

Paloma is a Senior Consultant in Digital Analytics at Digitl since 2022. In this leadership capacity, she is responsible for driving key technical implementations, including Google Analytics (GA) and server-side Google Tag Manager (sGTM), managing the Usercentrics partnership, and mentoring junior colleagues. Previously, she worked as a Consultant Digital Analytics at TRKKN, where her work focused on end-to-end GA and GTM project management and creating insightful Looker Studio reports. Academically, she holds an M.Sc. in International Management from Università Bocconi (2017–2020) and a B.Sc. in Business Administration from the University of Mannheim (2013–2016), which included an exchange semester at Warwick Business School in 2015.