The State of Search & AI: How Has Search Evolved in 2025 (or Not)? With Lily Ray

That and much more awaits you at SMX Munich, Europe’s largest search marketing conference for professionals.
10th & 11th March 2026 | Konferenz
9. March 2026 | Workshops
ICM – International Congress Center Messe Munich

The State of Search & AI: How Has Search Evolved in 2025 (or Not)? With Lily Ray – 30st September, 2025

Lily Ray


Due to a technical problem, the first minute of the video is missing. The short intro of Lily Ray is missing so we attach her bio here. ENJOY

Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.

 

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