Bio:

Timo Aden is an entrepreneur, co-founder and managing director of Digitl – a service company for cloud and marketing technology. After studying business administration in Lüneburg, Sweden and China, Timo initially worked as a product manager for an online marketer before becoming responsible for Google Analytics in several countries at Google Germany. In this role, he advised companies on the implementation and use of Google Analytics.

He has been active as a Google partner for over 15 years and is a sales and service partner of the Google Marketing Platform, focusing on Google Analytics (360) and the AdTech tools, as well as Cloud. In recent years, Timo has advised and supported numerous medium-sized, large and international companies in the field of marketing technology and was also the bestselling author of three Google Analytics books.