Global Digital Growth & Strategy
Pascal leads the strategy, research & development department of Miele X, the digital hub of the iconic brand Miele.
Educated in computer science, marketing, philosophy and coaching he has startet his digital career in the early nineties. His employed and freelance jobs spread across PR and design agencies, FOCUS Online (Hubert Burda Media), FriendScout24 (Deutsche Telekom), BMW, AOK, Daimler Benz, Google, SAP and others. Entrepreneurial experience by building up, sometimes failing and sometimes scaling different digital businesses operating in up to 72 countries.
Pascal is driven by curiosity in a broad range of topics around digital business. He is a famous challenger of bullshit-bingo.
Speaking since 20 years at international conferences about data & analytics, performance marketing, strategy and business development. He has built the digital marketing academy q48.de and currently hosts a LinkeIn/Youtube/Twitch Show (in German) about the future of eCommerce.