Bio:

Nikita Tanskiy is the Head of SEO at zooplus, a leading European online retailer for pet supplies. With over 11 years of hands-on, primarily in-house SEO experience, Nikita has collaborated with a diverse range of European businesses across health tech, automotive, finance and e-commerce sectors. While he is deeply passionate about technical SEO, his recent focus has been on embedding SEO as a cross-departmental business function, driving scalable efficiency, and preparing organization for the evolving landscape of AI-powered search.