Bio:

Martina has been leading the SEA team at SYZYGY Performance for four years, where she focuses on the development and implementation of customised strategies in paid search, shopping, GDN /MSAN, app and YouTube video advertising. The focus is on data-driven strategies, the integration of AI solutions and the development of innovative measures to increase performance. Together with her team, she continuously works on optimising SEA campaigns and achieving maximum results for her clients from various industries such as retail, automotive, finance, energy and the public sector.