Bio:

Kirk is the founder and owner of ZATO, his micro-agency focused solely on Google and Microsoft Advertising, and has been knee-deep in advertising since 2009 when he needed a job (any job!) to get him through his dense post-grad work. In 2025 he was recognized as the 3rd most influential PPC expert in the world by PPC Survey, and is known for his TEDx Talk on Redefining Business Success (success is more than just money). Kirk is respected for his pondering PPC articles across various industry publications including Shopify, Microsoft, Moz, and MarketingLand. He is also an international conference speaker presenting on all things Paid Search (especially Shopping Ads), and has spoken in London, Dublin, Milan, Sydney, as well as many US cities.  Kirk has written three books on PPC marketing and agency ownership and loves to teach PPC whenever and wherever he has the opportunity. Kirk currently resides in Billings, MT with his wife, 6 children (yup 6), 2019 C43 AMG coupe, Star Wars LEGO sets, road bikes, Taylor acoustic guitars, books, and probably not as much sleep as he should be getting.