Bio:

My name is Julia and I’ve been working in the SEO industry for 13 years now. Through my work at various agencies, I’ve been able to follow the development of SEO from the very beginning and experience every twist and turn in the field first-hand. What continues to drive me to this day is the dynamism of this field: the constant search for new approaches, the questioning of the status quo, and the shaping of a discipline that is reinventing itself yet again, particularly with the rise of AI Search.
As Head of Strategic Marketing & Communication at SISTRIX, I’m now driving forward our efforts to rethink visibility in the digital space and to consistently develop SEO work in a data-driven way. For me, this isn’t just about tools and metrics, but about gaining a deeper understanding of what it really means to be visible in an ever-changing world of search.