Isis has been an SEO Consultant at morefire GmbH, an online marketing agency in the heart of Cologne, for seven years. Before that, as a native of Cologne, she was an in-house SEO in Düsseldorf. Before dedicating herself through and through to SEO, she completed a degree in economics with a focus on social sciences and statistics and worked as a data analyst in market research. Via social media and her own blog, she landed in SEO 12 years ago and is very happy with it! Her main focus is on topics with synergy such as: SEO loves SEA, content marketing anyway or SXO. In addition, strategic SEO work is important to her: professional and human.