Bio:

Dominik Bleser has been active in SEO at OTTO for over 13 years, starting during his studies and moving into roles as SEO Manager and SEO Product Manager. As the lead for the SEO team in the shop categories, he has driven the transformation over the past 2.5 years from a traditional SEO team to a cross-functional team with its own software development. Dominik has optimized complex SEO processes, always focusing on scalability and automation to meet the demands of a large platform. Data-driven work is his key to success. As an expert in large-scale SEO for e-commerce, Dominik shares his experiences and provides insights into the SEO world at OTTO.