Bio:

Daniel Tschirschwitz is Head of Performance Tracking & IT at Smarketer, the largest pure Google & Microsoft Ads agency in Europe. In addition to developing many technical innovations for the agency’s clients, he has made it his mission to break down complex IT topics into simple building blocks and explain them in an understandable way. Ever since his first computer (Windows 3.1), he has been fascinated by the function and optimisation possibilities of IT systems.