Bio:

Björn Darko currently leads strategic initiatives around SEO, AI Search, and organic growth at Swiss Marketplace Group, supporting some of Switzerland’s leading digital marketplaces.

For more than 15 years, he has worked at the intersection of SEO, product, and technology. Previously, he led the international Product SEO organisation at AVIV Group, overseeing major European real estate platforms. Earlier roles included positions at Searchmetrics and LadenZeile.

His focus is on establishing SEO as a core product and business discipline—from scalable platforms and programmatic SEO to technical transformation and the question of how brands can become visible, citable, and recommendable in ChatGPT, Google AI Overviews, and other AI systems.

Since 2020, Björn has hosted the SEOPRESSO podcast, where he talks with leading industry experts about SEO, AI Search, product development, and leadership. As a speaker, he combines strategic perspectives with hands-on experience from complex enterprise organisations—direct, opinionated, and always focused on practical implementation.