Bio:

Alex Schultz is CMO and VP of Analytics at Meta, leading Marketing, Product Analytics, Global Experience and Design + Creative globally. Since joining Meta in 2007, he pioneered integrating product and direct response marketing at the company, helped grow Meta’s apps to over a billion users and led the 2021 rebrand to Meta. Alex is the author of Click Here: The Art and Science of Digital Marketing and Advertising, available now for presale. Alex holds an M.Sc. in Natural Sciences from Magdalene College, Cambridge, specializing in experimental and theoretical Physics.