SMX Podcast

SMX Podcast powered by WOXOW

Digital PR is currently at a turning point.
Links alone are no longer enough.
Reach alone isn’t either.

And visibility works by completely different rules in the age of AI.

In this interview, Shannon McGuirk, founder of Peach Communications and deeply rooted in digital PR for over twelve years, talks about why traditional PR thinking, SEO, and brand building are converging again — and why this is crucial for visibility in AI search, LLMs, and traditional search systems.

Most brands fail spectacularly. One wrong post, and your reputation is ruined.

But what if Reddit isn’t your biggest risk — but your biggest opportunity?

What’s this episode about?
Why brands fail on Reddit — and how to do it right
The Reddit moderator effect: authenticity is non-negotiable
Subreddits and community rules: how the system works
Why Google is ranking Reddit content more and more frequently

AI search is on everyone’s lips.

But is it really the end of SEO or just the next hype like TikTok, mobile or social?

Jes Scholz, Growth Marketing Consultant, explains why AI search should not be ignored, but is only part of the bigger picture.

Your ads are running — but are they really performing as well as you think?

In performance marketing, impressive numbers often look like success. Clicks, conversions, ROAS — sounds good. But what if these metrics are giving you a false sense of security, while the real growth potential lies somewhere else entirely?