Marketers are entering the era of on-demand software—where tools are created instantly to fit your workflow, not a generic SaaS built for the masses. Instead of battling code, APIs, or developer bottlenecks, you can now describe what you need in your own language and watch AI build it for you. GPT-5 and “vibe coding” workflows make it possible to generate complete marketing tools—from reporting dashboards to creative production systems—in just minutes. In this session Fred willprovide a hands-on look at how AI-assisted automation is reshaping the way marketers work. You’ll see real examples—like a vibe-driven creative tool that generates images and videos following your preferred brand workflow, and custom analyzers that blend PPC and SEO insights—built instantly from conversational prompts.

After this session, you’ll be able to identify and automate your top marketing workflows—from ad optimization and keyword analysis to content generation—using natural language instead of code. You can apply the “vibe-to-code” method to turn business problems into AI-built tools tailored precisely to your needs, reclaiming hours each week otherwise lost to repetitive work. And, you will deploy and adapt pre-built vibe-coded templates—for creative production, data insights, and campaign management—to drive faster results and accelerate innovation across all your marketing channels.