Short-form video is now one of the fastest-growing discovery channels not just for entertainment, but for search. YouTube Shorts, Instagram Reels, and TikTok are all acting as intent-driven search platforms where users look for answers, inspiration, and product recommendations in seconds. But how can you capture the shortest attention spans? How do you optimize for content that barely lasts 15?
In this session, Cindy will break it down for you and show you how short video SEO really works, across YouTube, Google, and social search ecosystems. You will learn about the anatomy of high-performing videos: how titles, captions, and hashtags feed discoverability; how engagement metrics influence ranking; and how watch behavior signals help platforms decide what’s worth surfacing.