• 10 proven tactics to improve results from image-based campaigns
• Display vs Demand Gen, A/B testing, real-world examples from B2C and B2B
• Enhance engagement and conversions (Display, Demand Gen and Performance Max) with imagery

Are you getting consistently mediocre results from your image-based campaigns? Missing the days when all you needed to run Google Ads were a few headlines and descriptions? In this session, Jyll Saskin Gales will share 10 data-backed strategies for getting better results from your image assets. We’ll cover best practices for Display vs. Demand Gen, A/B image testing tactics, and plenty of examples from B2C and B2B advertisers. You’ll learn how to get higher engagement and more conversions from your Display, Demand Gen and Performance Max campaigns by optimizing your imagery.