What’s winning in ecommerce search today—and what’s not? This session walks you through the biggest winners and losers across ecommerce verticals in both traditional SERPs and LLM-driven results. You’ll see the characteristics of content that consistently performs, along with the technical setups and strategies that maximize visibility, traffic, and sales. Drawing on insights and data from the SEOFOMO Ecommerce SEO Survey, Aleyda will also cover the most pressing challenges, opportunities, and tools that ecommerce SEOs worldwide are using right now. Expect a clear, data-backed look at where ecommerce search stands in 2026—and where it’s heading next.