• Chaos of Tracking and Privacy is challenging
• Marketer’s desire for data and user’s need for privacy are difficult to combine
• From challenge to solution (while having fun)  

Cookie Concern, Consent Mode, Advanced Matching, ATT & ITP: Navigating through the Chaos of Tracking and Privacy can be hard. But it’s fun! So lean back, grab a cookie and come down the rabbit hole with me, as we’ll begin at the beginning and see which way we need to go from here in order to find the best balance between our desire for data and the users’ need for privacy.