Google promotes these campaigns as a “pack,” but in practice they overlap heavily and create significant redundancy. Running all three in parallel can feel messy, even if Google insists that self-competition won’t occur. PMax and Demand Gen cover very similar ad placements, keywordless targeting is duplicated in these accounts, DSA-like technology is now triplicated in many of these accounts… and the list goes on. In this session, Mike debunks myths about AI ad serving, explores the roles and interactions of Google’s campaign types, and explains what advertisers can expect. You’ll learn how to report and analyze performance, where problems typically arise, and what you can — and cannot — do to troubleshoot effectively.