• Creating technical documentation for cross-departmental clarity
• Engineering prioritization and release planning 
• Streamlined communication for efficient implementation

Are your SEO, Product, Engineering, and Executive teams all on the same page? Probably not. And what about communication? Does the SEO team send requests to the engineers, who shake their heads at the “impossible” tasks, while Executives just want to understand the bottom line? Meanwhile, Product and SEO could benefit so much more from each other—if only everyone spoke the same language. It’s time to change this, and Emily is here to help. She will share an SEO’s approach to creating a Technical Spec—one that Product, Engineering, and Executive teams can reference and understand as a reliable source of truth. Enhancing communication among all involved parties will help you prioritize which elements to release first, plan effectively to keep everyone aligned during implementation, and ultimately work together more efficiently as a team.