ChatGPT, AI Mode, AIOs… top of funnel SEO has changed forever. But, what does the new funnel look like, and how are consumers moving down it, within search? In this talk Tom will explore the mechanics, challenges, and realities of AI measurement. He’ll cover how business can get started with these new challenges – and why they must do so, urgently.

This is a two-session block with a joint Q&A at the end. Get ready to hear two very different views on SEO measurement in the age of AI and be part of the consecutive discussion where both perspectives come together.