In this session we will delve into the specific challenges faced by professionals in search marketing when working with multiple media agencies and internal stakeholders. Jente, an expert in marketing analytics, will share valuable insights on how to align audience segmentation, maintain conversion tracking and evaluate performance across multiple brands. All learnings from his experience in working on the Belgian platforms of the well-known car brands of the Volkswagen Group. You will leave with a better understanding of how to improve your performance marketing efforts in a multi-brand environment and with practical tips to apply.