• Brand and user experience are winning factors
• Implications for strategies and tactics
• New possibilities for established brands, new brands, products and services

If ‘brand’ and ‘user experience’ are what separates the winners from the losers, what does that mean for our strategies, tactics, and responsibilities? As an industry, we focus on words, websites, links and adverts… but what if we’re missing other types of opportunities? What if there are other ways to move the needle, regardless of whether you’re already an established brand, or launching a new brand, product or service.