12:25 - 12:55 pm: 1. Discussion Round Focus PPC
Date:
18 Mar, 2025
Time:
12:15 PM
Room:
Saal 3
Summary:
You are surrounded by fellow search experts, and there is no better place to discuss and share our common problems. Off the record, and in a small group. These are your people – they understand your situation. Often rated the best part of the event, sharing your problems with like-minded professionals is your path to answers, a little empathy, and a stronger professional network. Come prepared with an issue you are facing, a problem you are solving, or a question that needs answering. And then, be ready and willing to help others to overcome their challenges.
The discussion rounds are limited to 10 attendees each. We recommend you register before the conference for the round you would like to secure a place for. Registration for the discussion rounds starts in January 2025.
1) Breaking Down PMAX: Strategies for Better Control and Transparency with Sam Tomlinson
2) AI-Powered PPC: Automating Challenges with Navah Hopkins
3) Maximizing Performance in Limited-Budget Campaigns with Michelle de Zeeuw
4) The Future of Search Ads in a Cookieless World with Bianca Bergshoeff
5) PPC Best Practices with Ivana Nikic
1:00 - 1:30 pm: 2. Discussion Round Focus SEO
Date:
18 Mar, 2025
Time:
1:00 PM
Summary:
1) Technical SEO Challenges with Johanna Hartung
2) SEO Reporting That Gets Buy-In From Leadership with Felix Welckenbach
3) Gen AI for SEO with Marcus Tandler
4) SEO B2B Challenges and Solution with Joe Struggles
5) Guiding your team (and yourself) through stressful times with Giulia Panozzo