• Building brand loyalty in saturated markets through effective SEO
• The journey of feey, an e-commerce plant shop
• The importance of content creation, community building, brand development, and off-page SEO

Entering a saturated market is exceedingly difficult, but not impossible. With the right strategy and tactics, you can even create a love brand and outwit bigger market players. Easier said than done, so let’s hear it from someone who has succeeded. In this session, Gabi will share the story of feey, an e-commerce plant shop that’s been founded in Switzerland and meanwhile established in Germany and Austria. The brand placed SEO at the very core of their business strategy, resulting in rapid growth and over 2 million CHF revenue by the second year. In this session Gabi will present the four pillars (content creation, community building, brand building and off-page SEO) that are the secret behind the rapid success despite the odds, as the market for home plants was already very saturated and dominated by big players. You will also learn how you can apply similar approaches to your own products or services for organic success in crowded markets.