• Strategic PMax integration into larger account structures
• Enhancing control and managing audiences, search terms, and budgets within PMax
• Maximize campaign value and make PMax work for you (rather than just Google)

Most people have the basics of Performance Max (PMax) figured out. But once you look beyond the basics, it’s a different story. How do you integrate PMax into a larger account structure when it dominates everything—audiences, search terms, budgets? How can you make PMax an asset that enhances your overall strategy instead of compromising other campaigns? Sam and his team manage significant ad spend across their client base, and in this session, he’ll show you how to elevate PMax and make it work for you (rather than just for Google) across various scenarios.