Session Videos

Survival of the Strategic: Moving from channel technician to C-Suite whisperer - Kirk Williams

The role of the PPCer has changed dramatically over the past few years. I know that, you know that… but if we are honest with ourselves, most of us probably have not articulated that in a way that will actually impact our day-to-day work. In this session, Kirk will discuss the evolution of the PPCer from tactician to strategist, and give actual, practical steps you can take to become the best PPCer possible in 2026 and beyond. Come to be inspired, challenged, educated, and given actual tools to help you walk into your client meetings Monday morning better equipped to solve their business growth problems.

The State of Search & AI: How Has Search Evolved in 2025 (or Not)? With Lily Ray – 30st September, 2025

Due to a technical problem, the first minute of the video is missing. The short intro of Lily Ray is missing so we attach her bio here. ENJOY

Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.

Unleashing the Power of TikTok SEO

Kineta Kelsall

We are all witnessing the evolution of search behaviour as many users shift from traditional search engines to immersive social platforms, such as TikTok. Today, if you want to reach specific target groups, showing up in social media search is vital. It’s about time to understand how TikTok SEO works, and Kineta is here to help! In this session, you will learn about the trends in search intent, how to optimize your bio, descriptions, and content, how to connect with ranking accounts, and how to leverage accessibility features. She will also share some TikTok hacks, including how to unlock TikTok’s keyword suggestions and creative search-centric solutions. Last but not least, you will discover how to unify social and search for data-driven content. This is the place to ask your burning questions about one of the biggest shifts in how people discover information in the digital world.

Deconstructing Complex Decision Making Processes with B2B SEO

B2B SEO is as close to B2C SEO as tweezers are to a forklift. Decision processes are far more complex, the customer journey is even less predictable and finding that one buyer who wants your product is simply not enough – especially if you are operating in high price segment areas. In this session the focus is on how your SEO can address different key decision makers with tailored messaging, so that the decision process is facilitated by a coherent message. This includes avoiding vanity search volumes to find keywords searches for by people who are ready to buy – not just people; Working with B2B influencers to grow your relevance in the industries that matter, and spend less time in the areas that don’t; Creating content that sells to a committee – educates your prospects and encourage new ways of thinking that make your solution attractive to key decision makers. If you are interested in a long term SEO strategy for B2B, this is the session not to be missed.