Jono is a digital strategist, marketing technologist and full-stack developer with nearly two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more.

He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets.

Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.

After launching Distilled's R&D team, Tom now runs the product team at SearchPilot (formerly DistilledODN), an SEO split-testing platform that is helping bring about a new era of data-driven SEO. Tom has over 20 years experience building websites, and does a lot of research around technology trends and the future of search. He works with the Distilled & SearchPilot teams to try and forecast the impact those trends will have on SEO and Digital Marketing.

100% digital nomad: Keynote Speaker, Event Host and podcast host. 

Jason has over 2 decades of experience in digital marketing, he started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world (60 million visits in 2007).Today he is a fulltime 100% digital nomad, host and speaker at conferences around the world, whilst interviewing industry experts for his podcast "With Jason Barnard... The smartest people in marketing talk to Jason about topics they know inside out. The conversations are always intelligent, always interesting... and always fun!". Listen here - https://kalicube.pro/pod

Mike Blumenthal is a co-founder of LocalU where he serves as CEO and a co-founder of GatherUp where he serves as GatherUp’s Chief Review Officer helping our customers get the most out of the platform. Widely cited as the foremost Local Search expert in North America and affectionately known among his colleagues as ‘Professor Maps’, Mike is the author of one of the industry’s most respected blog: Understanding Google Maps & Local Search. He also publishes a weekly podcast, Last Week in Local at Local U, writes a bi-weekly column for StreetFightMag with David Mihm and publishes review related articles and research at GatherUp.com. 

In an effort to meet the growing need for business owner education, Blumenthal co-founded Local U – a conference series that brings industry experts to U.S. cities for instructive, rewarding local search marketing seminars. 

In an effort to help businesses better engage with the online review world and to improve customer experience, Mike co-founded GatherUp with Don Campbell, Thomas Hasch & Aaron Weiche. Gatherup is designed to let businesses with a local presence or an agency working on their behalf easily implement a best practice customer feedback/review management/customer experience process.

Michelle is known for blending creative ideas with deep data to create campaigns that go further than money can buy. She began her career focusing on data-driven loyalty marketing programs at Fortune 500 companies like Continental Airlines, and Gap Inc., where she crunched big data (before big data was a thing), ran multi-million dollar campaigns, and learned the discipline and creativity required to run global marketing efforts. After finding success in corporate America, she was ready for a completely different challenge. She made the leap to the exciting world of startups as an early employee at Yelp, Uber, and Simple where she led teams of scrappy marketers who used creativity and determination to turn those companies into household names. Michelle earned a Bachelor's Degree in business at WWU with a focus on two seemingly antithetical disciplines: marketing and computer science. Fortunately, making data and creativity work together like peanut butter and jelly turned out to be great fun and absolutely critical to the success of modern marketing campaigns. Michelle has remained on the leading edge, searching for new things to learn and continuing her education in executive leadership at Stanford and behavioral economics at Yale.

Alex coordinates design efforts on Google Lens and Smartphone AR. Previously he worked on the new Google identity and led two redesigns of Search. Earlier at Google he worked on Ads & Commerce where he managed the Google Payments UX team and led the design of DoubleClick for Publishers.

Maria joined Adobe in 2010 and is the Senior Global Search Operations Manager for the in house search team. She owns the entire search platform including Adobe product and search engine tool enhancements, troubleshooting, enablement, training and processes. By closely partnering with the search marketing strategists, Maria is able to help in driving innovation & testing strategies across multiple lines of business. Maria has over a decade of hands on experience creating and implementing successful search marketing strategies for multiple fortune 500 companies and at Adobe.

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago.

Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters.

He's written hundreds of articles on content marketing, search engine optimization, social media and Analytics.

• Top 10 Online Marketing Experts to Watch, Forbes
• Top 50 Marketing Influencer, Entrepreneur Magazine
• Top 10 Social Media Influencers to Watch, Social Media Explorer
• Top 50 Content Marketing Influencers to Follow, Outbrain

He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Niels Dahnke is Head of SEO at the Berlin content marketing agency suxeedo. Since 1993 he runs commercial online offers on the internet and has successfully implemented numerous concepts and websites for his own projects as well as on behalf of clients. His focus is on editorial and technical search engine optimization, he is the ideal contact for all questions concerning strategy development and relaunch. In addition to numerous small and medium-sized companies, large corporations and publishing houses and their customers also rely on his experience and expertise. Until the end of 2018 he was employed by Madsack Mediengruppe as Head of SEO, SEA and Social Media. Before that he worked for heise online for 10 years as project manager, developer and SEO. Niels Dahnke is a member of the examination board of the Hanover Chamber of Commerce and Industry (IHK) and an advisory board member of the German Digital Education Association (Bundesverband Digitale Bildung). As a speaker at conferences, with articles in trade journals and as a lecturer at the Academy for Search Engine Optimization in Berlin and the North German Academy for Marketing, Communication & Media, he provides information on current trends in online marketing. For some years, Niels has been at home in Lower Saxony. He is currently setting up suxeedo's new location in Hanover, from where he will serve SEO customers throughout Europe.

Anna Denejnaja is an expert in the field of strategy development, introduction and implementation of digital analysis, including marketing and web analytics, as well as the topics of data integration and applications of data science methods for digital analytics. As an independent digital analytics & BI consultant, she advises companies in the ecommerce, retail, insurance, finance and media business.

Until the end of 2017, Anna was head of the Data Analysis division at Hermes Nextec GmbH, a company of the otto Group based in Hamburg. In this position she built up the Business Intelligence and brought it together with Web, Marketing and CRM Analytics to provide a holistic view on customers and web performance. 

Dana is President & Partner at Kick Point, where she helps people and teams do better marketing. After working with clients of all sizes for the last 19 years, Dana knows that our industry has an accountability problem. She’s now teaching people how to better communicate how they bring value, and then deliver that value to their organizations. Dana speaks at conferences around the world about reporting and analytics, SEO, and brand building. In her spare time, Dana is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.

While others wanted to become professional footballers, Julian has always been fascinated by online marketing. Although he still studied history and archaeology, he started blogging on www.Seokratie.de in 2007 and turned his passion into his profession. Over time, the blog became an online marketing agency. Today, the Munich-based agency employs around 20 people in the fields of SEO, SEA, content marketing, social media and usability.

Christian Ebernickel is a freelance digital analytics consultant and advises companies in various industries on web analytics. He focuses on the conception and implementation of extensive tracking setups with Google Analytics and Google Tag Manager, audits and troubleshootings. He was awarded the Analytics Award in 2017 for his solution for evaluating personas with Google Analytics.

Martin Ender, VP Sales & Country Manager DACH at DataFeedWatch, has years of experience as an ex-googler in the field of data feed creation - and optimization. Together with DataFeedWatch you can increase the performance in the field of e-commerce on over 1000 shopping channels and find the right solution.In addition, Martin regularly runs various webinars and workshops on data feed optimization and feed marketing automation with agencies and Google.

Sebastian Erlhofer is an avid Online-Marketeer with special interest in SEO. He founded the mindshape GmbH in 2002. Sitting in nice cologne, he and his 30 team members are consulting diverse clients and optimizing their online businesses and websites. Sebastian is also known as author of the german standard book "Suchmaschinen-Optimierung" in the 8th edition with over 900 pages.

Dennis Fäckeler is chief growth officer at Userlutions.com, the UX-agency located in Berlin with the market-leading crowd usability testing tool Rapidusertests.com. Born in Sauerland, he studied industrial engineering and marketing management, built up and managed marketing at Homelike and helped build various ecommerce projects such as Druckerpatronen.de. His focus is on performance, business intelligence and growth marketing. 

Jens Fauldrath is founder and managing director of get:traction GmbH. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW's Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de There he moderates the podcast SEO House on current topics in strategic SEO.

For already twenty years Stefan Fischländer has been advising clients with a focus in technical and strategic SEO. The graduated physicist founded together with partners from the publishing industry the German web search engine Neomo in 2004, which has been sold at the end of 2007. With his many years of theoretical background and his practical experience, he now supports the SEO tool TermLabs.io as a tech-evangelist and is a consultant for the digital agency Gipfelstolz in Passau, which he co-founded in 2010. He worked for several well-known companies, such as the Heinrich Bauer Verlag, the Yellow Pages and the soccer portal fupa.net. Stefan also speaks regularly at German SEO conferences and publishes articles in renowned specialist media. https://fischerlaender.de/

Tobias Fox is a passionate online marketer, speaker and presenter. His lecture style is energetic, impulsive and humorous. With his lectures, he always has the ambition to convey practical tips and valuable food for thought. He feels at home in the areas of SEO, Adwords, Google Analytics and Content Marketing. Tobias Fox is managing director of the Internet agency VERDURE media team GmbH and he's a welcome guest at colleges and universities as an assistant lecturer for online marketing. In his spare time Tobias interviews startups, founders and entrepreneurs for VENTURETV. In its private Blog tobias-fox.de he publishes videos and tips around the topic SEO.

Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked in PPC since 1998, and over those years he was worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

As founder and owner of Büro für gute Websites and TechnicalSEO.de, André Goldmann is an expert in online-marketing, UX/UI- and SEO with 20 years of industry experience. He developed and marketed his first website at the age of 14. Among other things, he worked for Unister GmbH and worked for several web and advertising agencies as an in-house SEO and consultant. From 2012 to 2017 he was CTO and COO of 121WATT GmbH.

André mainly supports his clients with SEO audits, Google Analytics and Conversion Rate audits as well as UX and Landingpage audits to optimize their new and existing websites. He is also a mentor for online marketers and SEOs of mid-sized companies.
As a lecturer at Steinbeis University, he has held more than 80 seminars on website usability and experience, online marketing, advanced SEO and technical SEO as part of the Certified Digital Marketing Manager (SHB) training program.

When Jakov was 14 years old, he taught himself HTML and encoded his first websites for friends. While working as an independent organizer of music events and DJ, he developed websites for event series and set up social media channels.  Since 2015 Jakov has been working as Performance Manager & Analyst at Hörmann KG Verkaufsgesellschaft located in Steinhagen. He is responsible for performance marketing of the entire product range and its evaluation in Germany. He also supports more than 30 national subsidiaries of the Hörmann Group abroad.

Bastian Grimm is the Director of Organic Search at Peak Ace and a renowned expert in large-scale, international SEO – managing sites of almost any size in highly competitive industries. 

Always eager to expand his knowledge, with more than 15 years’ experience in online marketing, technical and global SEO, Bastian currently oversees Peak Ace’s search engine optimisation as well as content marketing initiatives. 

Striving for efficiency is one of Bastian Grimm’s key guiding principles. It has shaped his entire career. His belief that understanding a target market means not only getting to grips with the language, but also the culture, has held him in good stead. Bastian leads a thriving team of expert native speakers, able to serve clients in 20+ languages, and the results speak for themselves.

A full-service performance marketing agency with a focus on “all things search,” Peak Ace has a flair for over-achieving. Having been named a FOCUS growth champion for multiple years in a row, as well as scooping up trophies at both the European Search and Drum Search Awards, Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and going to bed with inbox zero.

Christopher Gutknecht is Head of Performance Marketing at Bergzeit GmbH. Prior to that he was Head of Online Marketing at the Munich eCommerce agency norisk GmbH. He describes himself as a “SEA child” – his heart has been in this area since 2008. After a stopover at intelliAd, he and his team have been supporting shop customers in the area of performance marketing since 2013 and are passionate about developing new tools and innovations in the area of SEA automation so that team and customers can concentrate more on the actual mental work.

Joshua Hardwick is an SEO specialist with over 9 years of SEO experience. He’s also the Head of Content for Ahrefs, an industry-leading SEO tool. He specializes in white-hat link building and creating link-worthy content.

Timon Hartung has been active in online marketing and AdTech for over 10 years. He has his origins as a technology specialist in SEO, where he is also known as a speaker at international conferences and as a lecturer. But his expertise in performance marketing is also strong, especially in the areas of Facebook marketing, direct traffic and its tracking possibilities.  Both on the corporate side as well as on the entrepreneur side as a StartUp founder, Timon was able to gain extensive experience. All this supports him in his current core business as a consultant for online marketing strategies, where he advises clients ind Germany and internationally.

Dr. Marie Haynes is completely obsessed with trying to understand how Google's algorithms work. Her company,  Marie Haynes Consulting, focuses on helping businesses who have seen Google organic traffic drops. They specialize in site quality reviews and disavow work. 

Robin Heintze is managing director of the online marketing specialist morefire. The 80-person international team of sympathetic specialists uses all relevant channels in online marketing to achieve sustainable growth for customers. The interdisciplinary teams deliver the strategy and the interlocking implementation of several channels from a single source. Customers include B2B and B2C companies from many different industries and countries. SEO, SEA, content marketing, social media, display, marketing automation and web analysis are used to win new customers for the customers. Current online marketing know how from the experts can be found on the agency blog more-fire.com/blog

Markus Hövener is founder and Head of SEO of the online marketing agency Bloofusion (www.bloofusion.de). As managing partner of Bloofusion Germany he is responsible for all activities in Germany, Austria and Switzerland. Markus Hövener is also a book author (including "International SEO"), writes many articles for the Bloofusion Blog, editor-in-chief of the magazine suchradar, podcaster ("Search Camp" and "Alles auf Start"), shares knowledge (especially on www.omcampus.de) and appears as a speaker at many conferences.

Alexander Holl, born in 1964, is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO and Google AdWords in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Holl was among other things managing director kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy. 

Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy agency based in Belfast and Liverpool. Eximo Marketing helps companies find more customers by creating effective marketing strategies, fixing under-performing parts of their campaigns, and providing training to educate and engage their teams.

Originally from Bradford, Andi has worked with brands like Budweiser, Hallmark and Expedia and a number of renewable energy companies to develop and implement effective marketing strategies.

He holds an MSc in Marketing from Ulster University and also runs Eximo & Friends, a fundraising partnership with Barnardo's,  which partners marketing experts with small businesses in to raise money return for a donation to a local refugee charity. 

You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby league, cricket and why boxing is better than UFC. 

You can find Eximo Marketing on Twitter, Facebook and Instagram and Andi is on Twitter and LinkedIn.

Stefan Keil has been active in the SEO field for many years and has experienced almost all possible SEO scenarios in his career as a senior consult & partner at get:traction. Stefan likes to share his experiences as a speaker and in his role as a lecture at Darmstadt University of Applied Science, where he has been teaching SEO together with Jens Fauldraht since 2017. As part of the moderator team of the SEO House News Edition, he provides information on current topics and news in the SEO industry. 

Benedikt has been working successfully as a consult and trainer in online marketing for over eight years. He is specialized in in-house consulting in the field of search engine optimization. As team manager he is currently responsible for the SEO strategy of OBI GmbH for the entire online presence of the DIY store in nine countries. Prior to that, he was SEO manager for the recipe search and recipe detail page of chefkoch.de. He started his career at interface medien in Münster.

Among others, Benedikt Kirch was speaker at the SEODay in Cologne, at the e-Commerce BBQ in Bielefeld and spoke at the Sistrix SEO Talks about SEO for large websites. Benedikt Kirch is also a speaker at the Quadriga Hochschule in the field of search engine optimization.

Since 2011 Philipp Klöckner focuses on mentorship for startups and search consultancy to share his experience in search marketing, comparison shopping und business intelligence. As an independent consultant and angel investor he's helping portfolio companies of Berlin's Rocket Internet AG, publishing houses and eCommerce giants worldwide. Before starting his consultancy business, Philipp has been working 6 years at Germany's market leading comparison search engine Idealo.de

As Chief Decision Scientist at Google Cloud, Cassie Kozyrkov advises leadership teams on decision process, AI strategy, and building data-driven organizations. She works to democratize statistical thinking and machine learning so that everyone - Google, its customers, the world! - can harness the beauty and power of data. She is the force behind bringing the practice of Decision Intelligence to Google and she has personally trained over 15,000 Googlers in machine learning, statistics, and data-driven decision-making. Before her current role, she served in Google's Office of the CTO as Chief Data Scientist. Prior to joining Google, Cassie worked as a data scientist and consultant. She holds degrees in mathematical statistics, economics, psychology, and cognitive neuroscience. When she’s not working, you’re most likely to find Cassie at the theater, in an art museum, exploring the world, or curled up with a good novel.

Astrid Kramer has been active in online marketing with a focus on SEO since 2007. For more than 6 years she has been advising market-leading and wide-reaching portals, publishing sites and shops. She has also lectured at the Bertelsmann Academy, Hamburg Media School, Good School and AFS. Her academic background includes a master's degree in information science, social psychology and legal informatics and a postgraduate course in business management.

Cindy Krum is the CEO and Founder of MobileMoxie, and author of Mobile Marketing: Finding Your Customers No Matter Where They Are, which gets 4.5 out of 5 stars on Amazon. She is the leading Mobile SEO consultant, and is thought leader in the search industry. Cindy works with many top-notch, internationally recognized clients, assisting with mobile SEO, Responsive Design, mobile site migrations and site-speed optimization.

Christian runs the blog SEO Südwest and has been working with SEO and search engines for more than 20 years. He regularly reports on current SEO and search engine news. Christian also has many years of experience in portal searchers at WEB.DE, GMX and 1und1, where he worked as a product and project manager. Every week Christian publishes the SEO blog “SEO in the ear”.  

Sina started her career as a sales trainer in the jewellery industry, leading around 400 training sessions per year. Public speaking and presenting is one of her biggest strengths. From 2011 to 2014, she earned her B.A. in Sociology & Communications at the University of Rostock. Furthermore, she worked two years for Searchmetrics consulting international SEO Clients in all industries. Now she combines her sales, communication, online marketing and people skills as Trainer and Coach for Customer Retention. Sina became a professional moderator by chance when she was asked to MC a business event due to her positive vibes and inspiring attitude, both evident on stage. Thanks to word-of-mouth and strong recommendations, Sina continues to develop her career as a moderator at professional venues across Europe, such as EU-Projects, price ceremonies, business and marketing events, etc.

Jana Lavrov is Head of Editorial SEO at ZEIT ONLINE. Her focus is an editorial search engine optimization. Since 2014, she has been in charge of the editorial SEO department in the Berlin newsroom of the online news portal, where she built up the SEO team and integrated search engine optimization into the editorial workflows. Previously, Jana worked as a freelance writer for radio, print and television, did press and public relations work for internet start-ups and volunteered in film and television productions. 

Robin Lord is a senior consultant at Distilled. Working with clients from San Francisco, and Toronto to Singapore, Bangalore, and London, Robin has done everything from planning site migrations and keyword strategy to gathering international business intelligence. Robin has a passion for problem-solving and can often be found diving head-first down a rabbit-hole for his clients.

As a graduate of the University of St Gallen, Marius Luther kick-started his career as a strategy consultant at McKinsey & Company. Quickly realising his passion for entrepreneurship, Marius became CMO at travel start-up Wimdu. That’s where he met Marius Jeuck, his current co-founder. They went on to jointly found Memorado, a subscription-based mobile app geared at improving cognitive abilities such as memory and logic. After a successful exit, he and Marius Jeuck founded HeyJobs, where he holds the position of CEO. HeyJobs is Berlin-based Recruiting Tech Start-Up that helps employers recruit at scale by leveraging several machine learning algorithms. 

Philipp Mainka has 10 years of experience in PPC and is Head of Online Marketing at zooplus AG, an online retailer of pet food and supplies with headquarter in Munich.

Having worked in startups and as well corporate environments, he has seen tons of accounts and been down many rabbit holes. His specific area of expertise is retail PPC and automation of campaign management processes, mainly with the Google Cloud. Philipp has spoken at several conferences such as Hero Conf London, PPC Masters Berlin and SEA Camp Jena.

Byron is a paid media strategist at Aira, a UK based full-service digital agency who helps medium to large businesses grow their customer base and one of the few UK agencies to be both a Google Premier Partner and Facebook Marketing Partner.

Overseeing paid media at the agency, Byron works on strategy through to implementation, using multi-channel campaigns to drive lead generation and scale revenue for Aira’s clients.

Byron has previously spoken at conferences such as BrightonSEO and The Paid Show, with a passion for Facebook Ads and all things AI-related in PPC. 

Joe Martinez is the Director of Client Strategy for Clix Marketing. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.

Wijnand Meijer is the co-founder and CEO of TrueClicks, a software company that aims to set and raise the PPC quality standard by providing independent auditing, monitoring and recommendations to agencies and advertisers. He's been a paid search practitioner since 2006, gained eight years of agency experience at iProspect and is a regular speaker at events like SMX and Hero Conf. He's probably best known for his 16-part "Complete AdWords Audit" blog post series, first released between 2013 and 2016. Finally, he has been named one of the Top 25 Most Influential PPC Experts by PPC Hero in 2015, 2016 and 2017.

Michelle Morgan is the Director of Client Services at Clix Marketing. She has honed her PPC skills over the past 8 years in both in-house and agency roles, managing accounts in many different industries and markets. Her passions are around audience targeting and cross-channel dynamics between search and social. She’s a regular industry speaker at events like Pubcon, SMX, HeroConf, and others. In 2018, Michelle won “SEM Speaker of the Year” at the Search Engine Land Awards. She’s also a contributor to Search Engine Journal, Social Media Examiner, WordStream, AdStage, and more. Follow Michelle on Twitter and connect on LinkedIn.

John coordinates Google Search webmaster & developer outreach efforts as a webmaster trends analyst. He and his team connect the Google-internal world of Search engineering, to those who create and optimize public websites. Together, they help to bring an understanding of the external web ecosystem to internal teams, and help publishers make awesome websites that work well for users and search engines. John joined Google in 2007 and works in Zuerich, Switzerland.

John is a senior consultant at Brainlabs, which was recently named Best Large PPC Agency on both sides of the pond at the UK and US Search Awards 2019. Starting out as an account manager in Paid Search, John played a key role in moving Deliveroo from UK-only operations to global marketing, before helping them transition to an in-house model. Later he ran teams managing both Programmatic Display and Paid Social activity for clients including Blackberry, Secret Escapes and Kipling. 

Since founding Brainlabs’ consultancy department in 2018, John now focuses his time and energy working with in-house teams, helping companies drive greater business impact from their digital activity.

Sam is a consultant who works for SearchPilot (formerly Distilled), based in London. With 5 years experience in digital marketing working across a broad range of industries, he has a history of working on technical SEO and analytics projects. This combination of interests has led neatly into working on SEO split testing projects as part of SearchPilot for the last year, enabling him to get his hands dirty with technical SEO changes, as well as the data side of things, to see what is really effective in search.

Ivana Nikic has a foot in all areas of online marketing, but SEA has been her focus for over 5 years. In her role as Teamlead SEA at the eCommerce agency norisk Group, she specializes in the retail sector. She supports customers who are in the heart of Munich and customers who have over 50 accounts internationally and therefore knows every level of complexity. Performance marketing, Google shopping, automation and ads scripts are not just a term for her, but pure passion, which she shares as a speaker at SEA Expert Day, SEACamp in Jena and Hanover and also here at SMX in Munich. She also loves dogs.

Samantha Noble is the Founder of Biddable Moments, an Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.

Lennart Paulsen is founder and managing director of Trakken Web Services. After studying business administration in Hamburg, Sydney and Bern, Lennart joined Google in Hamburg, where he advised companies in the media and entertainment industries. In 2008 he founded Trakken together with Timo Aden and advises companies on how to use the Google Marketing Platform and the Google Cloud Platform.  

Joe Porter serves as a Marketing & Privacy Manager at OneTrust PreferenceChoiceTM— part of the #1 most widely used privacy, security and third-party risk technology platform. In his role, Porter advises companies large and small on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Porter is a Certified Information Privacy Professional (CIPP/E & CIPM).

Polly Pospelova is the Digital Marketing Director at Delete, where she co-manages the agency’s Digital Marketing team, working with SEO engineers, technical developers, content managers and UX designers. Highly skilled, with a wealth of experience and two master’s degrees, she specialises in creating digital strategies and solutions for major brands in sectors including sports, higher education, property, travel and more. She is also an established and internationally renowned conference speaker on topics dedicated to R&D in search marketing and personalisation. Polly has several UK and international awards to her name including recognition from The Drum Search Awards, the UK Search Awards, European Search Awards and the Sitecore Experience Awards.

Martin is Head of SEA at online marketing agency Bloofusion Germany. As a PPC geek, he loves to take things a bit further – by digging into the mechanisms of Google Ads, building tools, or doing cool things with data.

He blogs regularly at the German Bloofusion Blog. In English, he blogs at PPC-Epiphany.com, but only when he feels that something is advanced or exclusive enough to be worth sharing internationally. He is best known for his Google Shopping segmentation strategy, the Quality Score Tracker script, and his work on Customized Ads.

Martin has spoken at numerous conferences over the years, including SMX, Marketing Festival, ADworld Experience and Heroconf.

Ilenia landed SEO and Content Marketing after 6 years in traditional & digital PR in one of the Big 4 Fashion capitals. Since the beginning of 2018 she is Head of Brand & Content Marketing at fashion & lifestyle search platform Stylight, after being for 3 years in charge of its PR & content activities in several regions. She used to look at SEO with skeptical eyes, until she realised that there's a wonderful world behind keywords, search intent and linkbuilding: her team counts over 15 international talents in charge of the content strategy and its promotion to Stylight's users in 16 markets worldwide. 

The SEMY nominated "Stylight Insights" project represents what she likes the most: data analysis and creativity.  

Dan has worked in marketing for 16 years. Within Ingenuity Digital, Dan works closely with the directors and heads of service to identify new business opportunities. Generating quality leads, following these up and consistently obtaining a high conversion rates. Alongside this Dan has worked on his own ecommerce and Amazon store promoting other products & services. 

Bei Judith Schacht dreht sich alles um Stories. Sie arbeitet als Journalistin für Das Erste, den WDR und den BR und kümmert sich darum, dass die TV-Inhalte für Social Media übersetzt werden. Für das bekannte Auslandsmagazin, den Weltspiegel hat sie das Instagram Story Format entwickelt. Für München.de, einen Instagram Account mit 110.000 Followern, macht sie regelmäßig Stories aus der schönsten Stadt der Welt. Als „Madame Story“ coacht Judith mit ihrer Erfahrung Journalisten, Auslandskorrespondenten, Unternehmer und Blogger in Sachen Story-Telling und hilft ihnen eine Instagram-Strategie zu entwickeln, die für maximale Sichtbarkeit sorgt. Außerdem vertritt sie das Thema Instagram Stories als Speakerin und bei ihren regelmäßigen Live-Shows auf Instagram. 

Judith Schacht hat an der LMU Slawistik, Jura und Interkulturelle Kommunikation studiert. Die viele Zeit, die sie in Russland verbracht hat, haben ihr fließendes Russisch und absolute Kälteresistenz eingebracht. Ihre Ausbildung zur TV, Radio- und Online-Journalistin hat sie bei einem Volontariat beim WDR erhalten. Dort hat sie sowohl als Reporterin als auch als Sendungsveranwortliche für verschiedene TV-Redaktionen gearbeitet.

Dr. Martin Schirmbacher is a lawyer and specialist lawyer for IT at HÄRTING Rechtsanwälte in Berlin, a law firm specialised in media and technology. There he is head of the IT and data protection team. Schirmbacher advises many well-known agencies and companies from the online industry as well as advertising and software companies. In his work he deals a lot with the legal aspects of new forms of online advertising. Schirmbacher and his team focus on contract drafting and negotiations as well as data protection.

Schirmbacher is a well-known speaker at numerous industry events. At the Search Marketing Expo (SMX) and Data Driven Business, Schirmbacher has given presentations on legal aspects of online marketing for many years. In addition, Martin also gives seminars for 121WATT and many in-house workshops.

An Australian born German resident working on the ground across Africa & Asia, Jes is no stranger to the challenges of international digital marketing. Coming from the Berlin startup scene, she now leads omnichannel marketing strategies in emerging markets for the Swiss media company Ringier. A strong believer in data driven marketing and agile methodologies, she is always testing out new tactics with the help of her team.

Dominik Schwarz is Chief Inbound Officer at HomeToGo, the search engine for vacation rentals and holiday apartments. The internationally operating company is one of the fastest-growing start-ups in Germany (Gründerszene). The Berlin-based SEO team is winner of the SMX Advanced Seattle "In-house Team of the Year" award 2018 as well as the "Organic Team of the Year" and "Chair's Selection" (THE DRUM).

Previously, Schwarz worked at KAYAK, a flight and hotel comparison company, where he oversaw more than 30 local US-based markets as Director SEO Europe. Schwarz is publisher of the In-House SEO platform VERTICALINHOUSE (DE). He lives and works in Berlin.

Dominique Seppelt is Head of Content Marketing at Peak Ace AG. Together with her team, she develops internationally scalable, innovative content marketing concepts and strategies. She ensures brand awareness, traffic increase, lead generation, customer conversion and customer retention for her customers through target group relevant content and dynamic outreach strategies. Peak Ace AG is an internationally active performance marketing agency founded in 2007 and based in Berlin. With more than 100 employees, the agency implements campaigns in over 20 languages at native speaker level and is one of the fastest growing technology companies in Germany.

Izzi is a Technical SEO Analyst at Ryte, and has previously worked as a consultant, and in-house SEO for Sixt rent a car. In her work, she loves spending time solving technical SEO mysteries, sharing her knowledge, and helping companies create even more awesome websites for users and Search Engines. Izzi has spoken at many top industry events and conferences across Europe, and has been rated the best speaker several times.

Aleyda Solis is an International SEO Consultant and founder of boutique SEO consultancy Orainti, speaker at +100 conferences in 20 countries in English and Spanish, author of "SEO, Las Claves Esenciales", host of the YouTube SEO video series, Crawling Mondays; and co-founder of Remoters, a resource site for remote based professionals, organizations and digital nomads. 

Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, interviewed in publications such as The Huffington Post and contributed for Think With Google. 

Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the web. He is involved with the web standards community as well as the global web and JavaScript developer community, working to keep the web open.

Kai Spriestersbach is owner and editor-in-chief of SEARCH ONE and partner of eology GmbH, an online marketing agency based in Volkach that specializes in search engine marketing. He has 15 years of experience in online marketing and web development. Kai specialized in the training of employees and gives seminars and lectures. He has a Bachelor of Science in E-Commerce and has helped numerous clients develop and implement successful search strategies. He is particularly interested in user-centered search engine optimisation and technical SEO.

Sebastian Stryj is Director Performance Marketing at SEM Boutique. There he puts his heart and soul into the satisfaction of customers and the team. Prior to that, Sebastian was SEA Senior Manager at the Marc O'Polo apparel brand and managed its SEA activities for all seven countries. For three years Sebastian was responsible for Google AdWords at  windeln.de, where he started in 2012 as Online Marketing Manager and left the company in 2015 as Head of PPC. Sebastian and his team blog on sem-boutique.de/magazin.

Marcus Tandler, also known as "Mediadonis", is co-founder and co-managing director of RYTE (formerly OnPage.org), a multiple award-winning software for sustainable website quality management. Marcus loves SEO and has been active in SEO since 1998. With the launch of Google in Germany in 2000, he grew up with Google and its search algorithm. He is a frequent speaker at conferences around the globe such as TEDx, LeWeb, The Next Web, SMX and O´Reilly´s web2.0expo. In addition, he has also given lectures at in-house events of large corporations such as Google, Facebook and Microsoft. Marcus holds a master's degree from the University of Augsburg and a diploma in media marketing from the Bavarian Academy for Advertising and Marketing in Munich. Today he is a lecturer at the University of Applied Sciences Würzburg-Schweinfurt, the University of Applied Sciences Munich and the University of Applied Sciences Salzburg. In April 2017 Marcus was awarded "European Search Personality of the Year" at the European Search Awards in Krakow.

Jenna Tiffany has been recognised in 2019 as one of the top 100 female marketers in the world. Jenna is the Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.

Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across the world. Jenna regularly gets interviewed for her thoughts on the latest trends regularly contributing to Only Influencers email marketing blog and authored Smart Insights Quick Win Guide: Designing an email welcome journey.

Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 180 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.

Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor, the one that acquired Urchin (now Google Analytics) and one that started conversion tracking. He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords”, and “Quality Score in High Definition”.

Today he is the founder and Chief Marketing Technologist of Top Tier Marketing, an online marketing agency specializing in AdWords strategy and management. He is also the Cofounder of Optmyzr, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.

Katja von der Burg is the founder and managing director of the online marketing agency Projecter. She has been dealing with online marketing topics for 15 years and is an expert in online marketing strategies, social media and influencer marketing. With 55 employees, Projecter advises and supports clients such as Messe München, Carhartt WIP and SportScheck in all online marketing disciplines. As a trained journalist, Katja is very interested in all content formats and is very active on LinkedIn. As a runner and extreme athlete, she also uses social media from the perspective of influencers. 

Jens Wollesen is Data Protection Officer at Scout24 Group, where he manages data privacy matters for the European online platforms AutoScout24 and ImmobilienScout24. Jens focuses on online advertisement, direct marketing and employee data privacy matters. He has hands-on experience in data privacy management and risk reporting. Having previously worked at international law firms in Berlin and Frankfurt, Jens also advised on complex M&A, post-merger integrations and internal investigations.

Oliver Zenglein is managing director at SEM Boutique. Before that, the business economist (Diplom-Betriebswirt (FH)) and advertising merchant managed the online marketing of windeln.de, was responsible for the worldwide online marketing of the dating agency be2 and worked as online marketing manager at Scout24.

Oliver has been giving Google Ads seminars for professionals at 121WATT since 2009 and is blogging at http://sem-boutique.de/magazin.

Arbresha is a Business Analyst, a successful CMO and a passionate digital strategy expert. Her mission: Close the gap between companies and customers and combine the virtual with the real world.Track down the right channels and multipliers for your online business and use them strategically for efficient and successful online marketing. As a what-if visionary, she asks the right questions, finds creative solutions, and creates digital innovations that demand technical know-how and vision. In doing so, Arbresha uses her ability to sharpen the perception and thinking of her counterpart. A competence that meets the core of our fast-moving and dynamic world. Because only those who constantly question themselves can look competitive, independent and self-sufficient into the digital future.