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Speakers - SMX Munich 2020

18th & 19th March, 2020

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Speakers – SMX Munich 2020


Jono Alderson
Jono Alderson

Special Ops

Yoast

Jono is a digital strategist, marketing technologist and full-stack developer with nearly two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more.

He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets.

Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.


Tom Anthony
Tom Anthony

Head of R&D

Distilled

Tom conceptualised DistilledODN, the first SEO split-testing platform available publicly, and leads team that are building it. He believes the platform could bring a new era of data-driven SEO. He does lot of research around technology trends and the future of search, and work with Distilled's consulting team to try and forecast the impact those trends will have on SEO and Digital Marketing.


Jason Barnard
Jason Barnard

Digital Marketing Consultant

Kalicube SAS

Almost 2 decades of experience: Jason started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world (60 million visits in 2007).Today he is a digital marketing consultant, speaker, author and the host of the #SEOisAEO podcast (the most fun you'll ever have learning about digital from the experts).


Matt Beswick
Matt Beswick

Co-founder

Aira

Matt has been working in Search for well over a decade, and is the co-founder of Aira - a UK based digital marketing agency. With a strong understanding of the more technical side of things - focusing on SEO, PPC and Analytics - he loves nothing more than hacking some code together (which usually involves some copy/paste from Stack Overflow), pulling data from an API, or using Tagman to do something that his family would never understand.


Mike Blumenthal
Mike Blumenthal

Founder and Author

Understanding Google Maps & Local Search

Mike Blumenthal is a co-founder of LocalU where he serves as CEO and a co-founder of GatherUp where he serves as GatherUp’s Chief Review Officer helping our customers get the most out of the platform. Widely cited as the foremost Local Search expert in North America and affectionately known among his colleagues as ‘Professor Maps’, Mike is the author of one of the industry’s most respected blog: Understanding Google Maps & Local Search. He also publishes a weekly podcast, Last Week in Local at Local U, writes a bi-weekly column for StreetFightMag with David Mihm and publishes review related articles and research at GatherUp.com

In an effort to meet the growing need for business owner education, Blumenthal co-founded Local U – a conference series that brings industry experts to U.S. cities for instructive, rewarding local search marketing seminars. 

In an effort to help businesses better engage with the online review world and to improve customer experience, Mike co-founded GatherUp with Don Campbell, Thomas Hasch & Aaron Weiche. Gatherup is designed to let businesses with a local presence or an agency working on their behalf easily implement a best practice customer feedback/review management/customer experience process.


Maria Corcoran
Maria Corcoran

Senior Global Search Operations Manager In House Search Team

Adobe

Maria joined Adobe in 2010 and is the Senior Global Search Operations Manager for the in house search team. She owns the entire search platform including Adobe product and search engine tool enhancements, troubleshooting, enablement, training and processes. By closely partnering with the search marketing strategists, Maria is able to help in driving innovation & testing strategies across multiple lines of business. Maria has over a decade of hands on experience creating and implementing successful search marketing strategies for multiple fortune 500 companies and at Adobe.


Andy Crestodina
Andy Crestodina

Chief Marketing Officer and Co-Founder

Orbit Media Studios

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago.

Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters.

He's written hundreds of articles on content marketing, search engine optimization, social media and Analytics.

  • Top 10 Online Marketing Experts to Watch, Forbes
  • Top 50 Marketing Influencer, Entrepreneur Magazine
  • Top 10 Social Media Influencers to Watch, Social Media Explorer
  • Top 50 Content Marketing Influencers to Follow, Outbrain

He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.


Niels Dahnke
Niels Dahnke

Head of SEO, SEA, Social Media

Suxeedo

Niels Dahnke is Head of SEO at the Berlin content marketing agency suxeedo. Since 1993 he runs commercial online offers on the internet and has successfully implemented numerous concepts and websites for his own projects as well as on behalf of clients. His focus is on editorial and technical search engine optimization, he is the ideal contact for all questions concerning strategy development and relaunch. In addition to numerous small and medium-sized companies, large corporations and publishing houses and their customers also rely on his experience and expertise. Until the end of 2018 he was employed by Madsack Mediengruppe as Head of SEO, SEA and Social Media. Before that he worked for heise online for 10 years as project manager, developer and SEO. Niels Dahnke is a member of the examination board of the Hanover Chamber of Commerce and Industry (IHK) and an advisory board member of the German Digital Education Association (Bundesverband Digitale Bildung). As a speaker at conferences, with articles in trade journals and as a lecturer at the Academy for Search Engine Optimization in Berlin and the North German Academy for Marketing, Communication & Media, he provides information on current trends in online marketing. For some years, Niels has been at home in Lower Saxony. He is currently setting up suxeedo's new location in Hanover, from where he will serve SEO customers throughout Europe.


Anna Denejnaja
Anna Denejnaja

Digital Analytics & BI Consultant


Christian Ebernickel
Christian Ebernickel

Digital Analytics Consultant

Christian Ebernickel Online Marketing

Christian Ebernickel is a freelance digital analytics consultant and advises companies in various industries on web analytics. He focuses on the conception and implementation of extensive tracking setups with Google Analytics and Google Tag Manager, audits and troubleshootings. He was awarded the Analytics Award in 2017 for his solution for evaluating personas with Google Analytics.


Dennis Fäckeler
Dennis Fäckeler

Head of Growth & Performance Marketing

The Homelike

Dennis Fäckeler is Head of Growth & Performance Marketing at Homelike, the digital booking platform for furnished temporary apartments. Born in the Sauerland region of Germany, Fäckeler studied industrial engineering and marketing management, helped set up various eCommerce projects and ultimately specialized in performance and growth marketing.


Brad Geddes
Brad Geddes

Co-Founder

Adalysis

Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked in PPC since 1998, and over those years he was worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.



André Goldmann
André Goldmann

Founder

Büro für gute Websites

As founder and owner of Büro für gute Websites and TechnicalSEO.de, André Goldmann is an expert in online-marketing, UX/UI- and SEO with 20 years of industry experience. He developed and marketed his first website at the age of 14. Among other things, he worked for Unister GmbH and worked for several web and advertising agencies as an in-house SEO and consultant. From 2012 to 2017 he was CTO and COO of 121WATT GmbH.

André mainly supports his clients with SEO audits, Google Analytics and Conversion Rate audits as well as UX and Landingpage audits to optimize their new and existing websites. He is also a mentor for online marketers and SEOs of mid-sized companies.
As a lecturer at Steinbeis University, he has held more than 80 seminars on website usability and experience, online marketing, advanced SEO and technical SEO as part of the Certified Digital Marketing Manager (SHB) training program.


Bastian Grimm
Bastian Grimm

Director Organic Search

Peak Ace AG

Bastian Grimm is the Director of Organic Search at Peak Ace and a renowned expert in large-scale, international SEO – managing sites of almost any size in highly competitive industries. 

Always eager to expand his knowledge, with more than 15 years’ experience in online marketing, technical and global SEO, Bastian currently oversees Peak Ace’s search engine optimisation as well as content marketing initiatives. 

Striving for efficiency is one of Bastian Grimm’s key guiding principles. It has shaped his entire career. His belief that understanding a target market means not only getting to grips with the language, but also the culture, has held him in good stead. Bastian leads a thriving team of expert native speakers, able to serve clients in 20+ languages, and the results speak for themselves.

A full-service performance marketing agency with a focus on “all things search,” Peak Ace has a flair for over-achieving. Having been named a FOCUS growth champion for multiple years in a row, as well as scooping up trophies at both the European Search and Drum Search Awards, Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and going to bed with inbox zero.


Timon Hartung
Timon Hartung

CEO

apexmedia.de

Timon Hartung has been active in online marketing and AdTech for over 10 years. He has his origins as a technology specialist in SEO, where he is also known as a speaker at international conferences and as a lecturer. But his expertise in performance marketing is also strong, especially in the areas of Facebook marketing, direct traffic and its tracking possibilities.  Both on the corporate side as well as on the entrepreneur side as a StartUp founder, Timon was able to gain extensive experience. All this supports him in his current core business as a consultant for online marketing strategies, where he advises clients ind Germany and internationally.


Dr. Marie Haynes
Dr. Marie Haynes

Owner

Marie Haynes Consulting

Dr. Marie Haynes is completely obsessed with trying to understand how Google's algorithms work. Her company,  Marie Haynes Consulting, focuses on helping businesses who have seen Google organic traffic drops. They specialize in site quality reviews and disavow work. 


Robin Heintze
Robin Heintze

Founder and CEO

morefire

Robin Heintze is managing director of the online marketing specialist morefire. The 65-person international team of sympathetic specialists uses all relevant channels in online marketing to achieve sustainable growth for customers. The interdisciplinary teams deliver the strategy and the interlocking implementation of several channels from a single source. Customers include B2B and B2C companies from many different industries and countries. SEO, SEA, content marketing, social media, display, marketing automation and web analysis are used to win new customers for the customers. Current online marketing know how from the experts can be found on the agency blog more-fire.com/blog


Markus Hövener
Markus Hövener

Managing Partner

Bloofusion

Markus Hövener is founder and Head of SEO of the online marketing agency Bloofusion. As managing partner of Bloofusion Germany he is responsible for all activities in Germany, Austria and Switzerland. Markus Hövener is the author of many articles and studies about SEO and SEA and editor-in-chief of the magazine suchradar.


Alexander Holl
Alexander Holl

CEO

121WATT

Alexander Holl, born in 1964, is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO and Google AdWords in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Holl was among other things managing director kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy. 


Andi Jarvis
Andi Jarvis

Founder & Strategy Director

Eximo Marketing

Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy agency based in Belfast and Liverpool. Eximo Marketing helps companies find more customers by creating effective marketing strategies, fixing under-performing parts of their campaigns, and providing training to educate and engage their teams.

Originally from Bradford, Andi has worked with brands like Budweiser, Hallmark and Expedia and a number of renewable energy companies to develop and implement effective marketing strategies.

He holds an MSc in Marketing from Ulster University and also runs Eximo & Friends, a fundraising partnership with Barnardo's,  which partners marketing experts with small businesses in to raise money return for a donation to a local refugee charity. 

You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby league, cricket and why boxing is better than UFC. 

You can find Eximo Marketing on TwitterFacebook and Instagram and Andi is on Twitter and LinkedIn.


Stefan Keil
Stefan Keil

Senior Consultant & Partner

get:traction

Stefan Keil ist seit vielen Jahren im Bereich SEO tätig und hat in seiner Laufbahn zum Senior Consultant & Partner bei get:traction fast alle möglichen SEO-Szenarien erlebt. Seine Erfahrungen teilt Stefan gern als Redner sowie in seiner Rolle als Dozent an der Hochschule Darmstadt, wo er seit 2017 mit Jens Fauldrath die Lehre in Sachen SEO gestaltet. Als Teil des Moderatoren-Teams der SEO House News Edition informiert er über aktuelle Themen und Neuigkeiten der SEO-Branche.


Benedikt Kirch
Benedikt Kirch

Team Manager

OBI Digital


Cassie Kozyrkov
Cassie Kozyrkov

Chief Decision Scientist

Google

As Chief Decision Scientist at Google Cloud, Cassie Kozyrkov advises leadership teams on decision process, AI strategy, and building data-driven organizations. She works to democratize statistical thinking and machine learning so that everyone - Google, its customers, the world! - can harness the beauty and power of data. She is the force behind bringing the practice of Decision Intelligence to Google and she has personally trained over 15,000 Googlers in machine learning, statistics, and data-driven decision-making. Before her current role, she served in Google's Office of the CTO as Chief Data Scientist. Prior to joining Google, Cassie worked as a data scientist and consultant. She holds degrees in mathematical statistics, economics, psychology, and cognitive neuroscience. When she’s not working, you’re most likely to find Cassie at the theater, in an art museum, exploring the world, or curled up with a good novel.


Astrid Kramer
Astrid Kramer

SEO & Digital Strategy Consultant

Astrid Kramer Consulting

Astrid Kramer has been active in online marketing with a focus on SEO since 2007. For more than 6 years she has been advising market-leading and wide-reaching portals, publishing sites and shops. She has also lectured at the Bertelsmann Academy, Hamburg Media School, Good School and AFS. Her academic background includes a master's degree in information science, social psychology and legal informatics and a postgraduate course in business management.


Joe Martinez
Joe Martinez

Director of Client Strategy

Clix Marketing

Joe Martinez is the Director of Client Strategy for Clix Marketing. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.


Wijnand Meijer
Wijnand Meijer

Founder

TrueClicks

Wijnand Meijer is the co-founder and CEO of TrueClicks, a software company that aims to set and raise the PPC quality standard by providing independent auditing, monitoring and recommendations to agencies and advertisers. He's been a paid search practitioner since 2006, gained eight years of agency experience at iProspect and is a regular speaker at events like SMX and Hero Conf. He's probably best known for his 16-part "Complete AdWords Audit" blog post series, first released between 2013 and 2016. Finally, he has been named one of the Top 25 Most Influential PPC Experts by PPC Hero in 2015, 2016 and 2017.


Michelle Morgan
Michelle Morgan

Director of Client Services

Clix Marketing

Michelle Morgan is the Director of Client Services at Clix Marketing. She has honed her PPC skills over the past 8 years in both in-house and agency roles, managing accounts in many different industries and markets. Her passions are around audience targeting and cross-channel dynamics between search and social. She’s a regular industry speaker at events like Pubcon, SMX, HeroConf, and others. In 2018, Michelle won “SEM Speaker of the Year” at the Search Engine Land Awards. She’s also a contributor to Search Engine Journal, Social Media Examiner, WordStream, AdStage, and more. Follow Michelle on Twitter and connect on LinkedIn.


John Mueller
John Mueller

Webmaster Trends Analyst

Google

John coordinates Google Search webmaster & developer outreach efforts as a webmaster trends analyst. He and his team connect the Google-internal world of Search engineering, to those who create and optimize public websites. Together, they help to bring an understanding of the external web ecosystem to internal teams, and help publishers make awesome websites that work well for users and search engines. John joined Google in 2007 and works in Zuerich, Switzerland.


Samantha Noble
Samantha Noble

MD & Founder

Biddable Moments

Samantha Noble is the Founder of Biddable Moments, an Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.


Dr. Lars Osthoff
Dr. Lars Osthoff

Head of SEO

1&1 IONOS


Valentin Pletzer
Valentin Pletzer

Head of SEO

BurdaForward


Polly Pospelova
Polly Pospelova

Digital Marketing Director

Delete

Polly Pospelova is the Digital Marketing Director at Delete, where she co-manages the agency’s Digital Marketing team, working with SEO engineers, technical developers, content managers and UX designers. Highly skilled, with a wealth of experience and two master’s degrees, she specialises in creating digital strategies and solutions for major brands in sectors including sports, higher education, property, travel and more. She is also an established and internationally renowned conference speaker on topics dedicated to R&D in search marketing and personalisation. Polly has several UK and international awards to her name including recognition from The Drum Search Awards, the UK Search Awards, European Search Awards and the Sitecore Experience Awards.


Alexander Rus
Alexander Rus

Evergreen Media


Judith Schacht
Judith Schacht

Bei Judith Schacht dreht sich alles um Stories. Sie arbeitet als Journalistin für Das Erste, den WDR und den BR und kümmert sich darum, dass die TV-Inhalte für Social Media übersetzt werden. Für das bekannte Auslandsmagazin, den Weltspiegel hat sie das Instagram Story Format entwickelt. Für München.de, einen Instagram Account mit 110.000 Followern, macht sie regelmäßig Stories aus der schönsten Stadt der Welt. Als „Madame Story“ coacht Judith mit ihrer Erfahrung Journalisten, Auslandskorrespondenten, Unternehmer und Blogger in Sachen Story-Telling und hilft ihnen eine Instagram-Strategie zu entwickeln, die für maximale Sichtbarkeit sorgt. Außerdem vertritt sie das Thema Instagram Stories als Speakerin und bei ihren regelmäßigen Live-Shows auf Instagram. 

Judith Schacht hat an der LMU Slawistik, Jura und Interkulturelle Kommunikation studiert. Die viele Zeit, die sie in Russland verbracht hat, haben ihr fließendes Russisch und absolute Kälteresistenz eingebracht. Ihre Ausbildung zur TV, Radio- und Online-Journalistin hat sie bei einem Volontariat beim WDR erhalten. Dort hat sie sowohl als Reporterin als auch als Sendungsveranwortliche für verschiedene TV-Redaktionen gearbeitet.


Jes Scholz
Jes Scholz

CMO International

Ringier

An Australian born German resident working on the ground across Africa & Asia, Jes is no stranger to the challenges of international digital marketing. Coming from the Berlin startup scene, she now leads omnichannel marketing strategies in emerging markets for the Swiss media company Ringier. A strong believer in data driven marketing and agile methodologies, she is always testing out new tactics with the help of her team.


Helen Schrader
Helen Schrader

Senior SEO Manager

OBI Digital


Martin Splitt
Martin Splitt

Developer Advocate, Webmaster Trends Analyst Team

Google Switzerland

Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the web. He is involved with the web standards community as well as the global web and JavaScript developer community, working to keep the web open.


Dr. Philipp Spreer
Dr. Philipp Spreer

Principal

elaboratum


Marcus Tandler
Marcus Tandler

Founder & CEO

Ryte

Marcus Tandler, also known as "Mediadonis", is co-founder and co-managing director of RYTE (formerly OnPage.org), a multiple award-winning software for sustainable website quality management. Marcus loves SEO and has been active in SEO since 1998. With the launch of Google in Germany in 2000, he grew up with Google and its search algorithm. He is a frequent speaker at conferences around the globe such as TEDx, LeWeb, The Next Web, SMX and O´Reilly´s web2.0expo. In addition, he has also given lectures at in-house events of large corporations such as Google, Facebook and Microsoft. Marcus holds a master's degree from the University of Augsburg and a diploma in media marketing from the Bavarian Academy for Advertising and Marketing in Munich. Today he is a lecturer at the University of Applied Sciences Würzburg-Schweinfurt, the University of Applied Sciences Munich and the University of Applied Sciences Salzburg. In April 2017 Marcus was awarded "European Search Personality of the Year" at the European Search Awards in Krakow.


Christina Utz
Christina Utz

selbständig


Katja von der Burg
Katja von der Burg

Founder and Managing Director

Projecter GmbH

Katja von der Burg is the founder and managing director of the online marketing agency Projecter. She has been dealing with online marketing topics for 15 years and is an expert in online marketing strategies, social media and influencer marketing. With 55 employees, Projecter advises and supports clients such as Messe München, Carhartt WIP and SportScheck in all online marketing disciplines. As a trained journalist, Katja is very interested in all content formats and is very active on LinkedIn. As a runner and extreme athlete, she also uses social media from the perspective of influencers. 


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