Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

Simo holds the position of Senior Data Advocate at Reaktor. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.

Jono Alderson has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, brand strategy, campaign strategy, lead generation, eCRM automation, conversation rate optimisation and web development – from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical detail. He’s worked with agencies, startups, household brands and FTSE 100 companies to define, support and deliver successful SEO, content, analytics and brand strategies at an international level.

Tom conceptualised DistilledODN, the first SEO split-testing platform available publicly, and leads team that are building it. He believes the platform could bring a new era of data-driven SEO. He does lot of research around technology trends and the future of search, and work with Distilled's consulting team to try and forecast the impact those trends will have on SEO and Digital Marketing.

Sebastian is a Developer Advocate at Google working with developers around the world helping them build great experiences for web and Android. He created and maintains ampbyexample.com. 

Amy has built and implemented multi-channel digital strategies for a variety of companies spanning several industry verticals from start-ups and small businesses to Fortune 500 and global organizations. Her expertise includes e-commerce, lead generation, demand generation, and localized site-to-store strategies. Amy is currently the Director of Digital Marketing & MarTech at ZirMed. You can find her on Twitter at @hoffman8.

Gründer und Creative Producer bei Frog Motion Media in Köln. Der gelernte Bankkaufmann wurde zum YouTuber mit über 50k Abonnenten und entwickelt heute Content Marketing Strategien auf und mit YouTube. Von der Konzeption über die kontinuierliche Umsetzung und bis hin zur YouTube Optimierung berät David Brych und sein Team unter dem Label HeroTube Unternehmen vieler Branchen im B2C und B2B Geschäft. 2009 als Dokumentarfilmer und Werbefilm-Produzent gestartet, entwickelte er sich und sein Unternehmen zusammen mit dem Internet weiter. Statt mit Unterhaltung umgibt sich David Brych vor allem mit Sachbüchern und ernsthaftem Content. Diese Mischung ist erfolgsversprechend und spricht lukrative Zielgruppen an. David Brych ist als Gastdozent an Hochschulen aktiv und zudem bekannt als Podcast Host. Das Potential im Videomarketing in Deutschland liegt brach. Die Bedeutung von Video wird in den nächsten Jahren noch weiter wachsen und entscheiden wer online existiert.

Christoph C. Cemper started working in online marketing in 2003 providing SEO consulting and link building services. Out of the need for reliable and accurate SEO software the first internal tools were developed in 2006. This was the basis for the full product LinkResearchTools (LRT) launched to the public in 2009 as SaaS product with four tools. Thanks to ongoing development LinkResearchTools today provides 21 tools with ever growing power and functionality adapted market requirements and Google changes. When the famous Google Penguin update changed the rules of SEO in 2012, Christoph launched Link Detox, software for finding links that pose a
risk in a website’s backlink profile. Christoph has been talking and writing about link risk management since early 2011 and introduced the technology and formal process for ongoing link audits in 2012 as well as pro-active removal and “disavow” of bad links. In 2015, Christoph launched Impactana, a “Content Marketing Intelligence” software that helps marketing professionals in idea finding and influencer analysis finding content & people that make an impact. Again Impactana provides unique metrics and technologies.

Yehoshua Coren is the Founder and Principal Consultant of Analytics Ninja LLC, a boutique digital analytics consultancy which provides implementation, reporting, analysis, governance, and training services to organizations of all sizes.  Led by Yehoshua Coren, a well respected digital analytics practitioner, the team specializes in helping organizations strategically determine their digital measurement needs and then proceeds to implement best in class deployments of GA and other tools based upon said requirements.  Yehoshua brings to the table a unique mix of advanced technical acumen, deep understanding of business requirements, project management capabilities, and a very amiable personality.  Indeed, he is so amiable that after meeting him for the first time you'll be scratching your head for weeks afterwards trying to figure out how in the world a person could have become *that amiable*.  Yehoshua has been an active member of the digital analytics industry since 2009, and has spoken at a range of different marketing and analytics conferences throughout Europe, North America, and the Middle East since 2013 including eMetrics, Superweek, CXL Live, SMX, Digital Elite Camp, and Google Analytics User's Conference.

Brent Csutoras is an entrepreneur, social media strategist, speaker, futurist, and father. As Founder & CEO of Pixel Road Designs, a well respected marketing design firm, and as Chief Social Media Strategist & Managing Partner at Search Engine Journal, Brent has over 10 years experience in all aspects of Social Media Marketing, especially organic social promotion.

Sebastian Erlhofer is an avid Online-Marketeer with special interest in SEO. He founded the mindshape GmbH in 2002. Sitting in nice cologne, he and his 15 team members are consulting diverse clients and optimizing their online businesses and websites. Sebastian is also known as author of the german standard book "Suchmaschinen-Optimierung" in the 8th edition with over 900 pages.

Mario Gäbler is a Studio Lead of Deloitte Digital since 2016. Prior to that, he was a Senior SEA manager and most recently Team Leader for the performance marketing agency eprofessional GmbH (A Company of Axel Springer SE & Swisscom AG). He was responsible for Key Accounts from Retail, Healthcare, Home & Furniture, Insurance and Media. He also has professional experience in the publishing industry at the Funke Mediengruppe and the Swedish media group Bonnier. He worked as sales representative and assistant to the management in one of the largest audio book companies in Germany.

Andrew Garberson is Manager of Search at LunaMetrics, a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC teams, Andrew is a GAIQ certified analytics junkie with a special interest in marketing attribution.

Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked in PPC since 1998, and over those years he was worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the US. He's got over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings.

Greg also spends his time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Bartosz Góralewicz is the CEO at Elephate, an SEO agency that specializes in preventing and curing technical SEO issues for businesses of all sizes, including renowned international corporations. He is passionate about sharing his expertise and frequently publishes thorough case studies. In his off time, he enjoys spending time with his wife and two young baby girls.

Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large-scale, international SEO – handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award-winning, Berlin-based full service performance marketing agency with a strong focus on “all things search” serving clients in more than 20 different languages.

Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.

Matthias Hotz is Head of Development at OneProSeo.com, an Enterprise SEO software from Germany. He has been developing front ends since 1997. He has worked in online marketing at US firm Pentair. He then became frontend architect at 1&1 Internet AG where he was focused on technical aspects such as clean code, page performance and on-page measures of their German order process. Later he became frontend developer team lead for all international 1&1 Internet AG online shops.

In his spare time Matthias has developed the free on-page SEO tool SEORCH. His focus mainly lies on technical on-page SEO and page speed aspects. He is expert for extensive SiteClinics and loves taking apart websites down to their very last lines of JavaScript. 

Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating multiple digital signals into actionable insights, product innovation and messaging strategies.

Bill is considered the top thought leader on Global Search Engine Marketing and is an internationally recognized Search Marketing speaker haven spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.

Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP.

Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press now in it’s 2nd Edition. Bill also writes a popular blog on search and social media marketing at http://www.whunt.com as well as a column for Search Engine Land on International Search Marketing

Bill earned a B.A. in Asian Studies/Japanese, from the University of Maryland, Tokyo Campus, and a B.S. in International Business, from California State University, Los Angeles and work towards an MBA. Bill is also a veteran of the U.S. Marine Corps.

Larry Kim is the founder of WordStream, a PPC management software and services company whose free PPC and keyword research tools have been used by more than a million internet marketers worldwide. Larry has been named the most influential PPC marketer in the world for the last two years by PPC Hero and 3QDigital, and his internet marketing blog is read by nearly a million visitors every month. Larry is a columnist for Search Engine Land, Search Engine Watch, Hubspot, Moz, Inc Magazine, Marketing Profs, and dozens of other publications.

Cindy Krum is the CEO and Founder of MobileMoxie, and author of Mobile Marketing: Finding Your Customers No Matter Where They Are, which gets 4.5 out of 5 stars on Amazon. She is the leading Mobile SEO consultant, and is thought leader in the search industry. Cindy works with many top-notch, internationally recognized clients, assisting with mobile SEO, Responsive Design, mobile site migrations and site-speed optimization.

Paddy is co-founder of Aira, a digital marketing agency based in Milton Keynes specialising in SEO, PPC and content-driven digital PR campaigns. He has worked in digital since getting bored during his law degree at University and has worked with brands around the world to help them grow organic search traffic. He started his own agency in January 2015 and now works with clients in the UK, US, Europe and Australia.

Johannes joined Google in 2007 and works as a Webmaster Trends Analyst with Google Zürich. He works closely with the teams Teams Webmaster Central, Sitemaps and Search Quality and looks after the English speaking Google Webmaster Help discussion forums.

Lisa Myers is the founder and CEO of Verve Search. She has been working in Marketing since 2001 and got “bit” by the “SEOl” bug in 2005, when she was tasked with setting up the Search department at a Integrated Marketing Agency. In 2009 she decided to start her own agency and Verve Search was born. 
Lisa is a prolific part of the SEO community worldwide and contributes regularly to publications on and offline as well as best practice guides and round tables. She is the founder of  Women in Search, SEO-Chicks.com and co-founder of StateofSearch.com. Lisa also speaks frequently at conferences in the search and general digital marketing industry worldwide and is often hired to train internal teams, agency and universities on SEO, Content Marketing and Social.

My name is Ljubica Negovec and I was born in a small village in Croatia. My parents and I came to Austria in the late 1970s as a family of migrant workers. Just imagine how difficult this was with a name that – as I have later realised – is beautiful but that sounded really “foreign” back then. However, I knew that, if I occupied myself with Austrian culture and customs, even I – the “foreigners’ child” – could be successful. I am still renowned for my tenacity to this day. Yes, even today, after I have established a successful translation agency that has won 2nd place in the ranking of Austria’s Leading Companies this year. This award is no coincidence for I have intentionally prepared my company for our modern age, an age of pervasive globalisation and digitalisation which makes languages more and more important, no matter in what field of business you are working. Our Translation Excellence 4.0 which we have created in-house provides us with an innovative tool to overcome language-related and cultural boundaries in the area of SEO translation and content marketing, among others, to make sure your foreign customers are able to identify with your texts and products.  I am looking forward to telling you more about this in my lectureJ

Manager with 10 years of advertising experience, including management of account manager and account executive teams, agency development, development of start-up motion, business planning, and strategy. Currently managing 9 FTE AM & AEs. Keynote speaker at international industry events, covering topics ranging from digital marketing and modern workspace.

Phil Nottingham is a strategist who believes in the power of creative video content to improve the way companies speak to their customers, and regularly speaks around the world about video strategy, SEO and technical marketing. He has consulted on video strategy for some of the biggest and smallest brands in the world including Red Bull, The Financial Times, Tesco, Coca-cola, Simply Business, Travelex and Thoughtworks; and currently works as the in-house strategy expert for the video software platform, Wistia. Phil trained in theatre practice at the Central School of Speech and Drama in London and in his spare time works as a fight performer for theatre and Film. 

Michael Oertel has been a member of the Bing Ads team since 2012 in various functions. First in the area of training and quality management for EMEA and LATAM, he then supported the team in Dublin in October 2014 as Mid-Market Account Manager. Here he successfully managed the medium-sized customers for a year and changed to Munich in October 2015 as Strategic Account Manager to the team of Carsten Rauh. His clients include large agencies and well-known direct advertisers from the travel and retail verticals, where he can contribute his long-term search experience in the area of remarketing, audiences and shopping.

Peter has been working in Digital Analytics since 2006 and is recognised as one of the leading European experts in the field. He is a co-founder of LeapThree, a London based Digital Analytics consultancy and Google Analytics Certified Partner. This agency is the result of a merger between L3 Analytics and AEP Convert. LeapThree works with clients of all sizes and sectors, helping teams to operate smarter through the use of data, directly leading to improvements in business performance. Peter also founded MeasureCamp, a Digital Analytics unconference, and co-founded MeasureBowling, two key Digital Analytics community-run events now held globally.

Lennart Paulsen, Geschäftsführer der Trakken Web Services GmbH, ist Experte für Conversion Optimierung und hat bereits sehr viele Online-Unternehmen in Deutschland und Europa beraten. Der gelernte Kaufmann hat Betriebswirtschaftslehre in Hamburg, Sydney und Bern studiert und war anschließend bei Google Deutschland als Account Manager beschäftigt, wo er im Media & Entertainment Team gearbeitet hat.

In 2008 gründete er zusammen mit Timo Aden die Firma Trakken und konzentriert sich seitdem auf A/B- sowie multivariate Tests zur Optimierung der Conversion Rate von Webseiten und Landing Pages.

David is a product developer and serial entrepreneur who builds digital products for businesses and marketers. Most recently he built a Messenger Marketing tool called MailPort, co-founded a customer service platform called oratio and co-organized ChatbotConf in Vienna.David started building bots for messengers in early 2015, even before most of the messaging platforms had official APIs. He is author of Bot Trends, a yearly industry slide deck covering trends, insights and an in-depth look at messaging apps and bots.His expertise covers different areas including tech, product management, bots, messaging platforms and marketing.

Michael Praetorius, geboren 1978 in München ist Publizist, Berater und Unternehmer.

Gemeinsam mit seinem Auftraggebern entwickelt Praetorius digitale Medienkonzepte, Vermarktungsmodelle und digitale Geschäftsmodelle.

Zudem unterrichtet Michael Praetorius als Dozent für Journalismus, Medienmanagement, Online-Marketing und Social Media bei unterschiedlichen Bildungseinrichtungen. An der Bayerischen Akademie für Werbung war Michael Praetorius bis 2016 Fachbeirat für Digital Media Management und Lehrgangsleiter für Digitalmarketing. Zudem ist Michael Praetorius langjähriger TV- und Hörfunkjournalist. Bei Antenne Bayern leitete Michael Praetorius die Online- und New Business-Abteilung und war als Chef vom Dienst und Sprecher in den Nachrichten zu hören. 
Heute publiziert Michael Praetorius auf dieser Website und in mehreren Social Media Formaten bzw. YouTube Kanälen - darunter  die Münchner Isarrunde und die Kreativ Lounge des MIZ Babelsberg.
Offene Seminare zum Thema YouTube Marketing und Social Media Marketing mit Michael Praetorius gibt es bei 121Watt.

Max Prin is the Head of Technical SEO at Merkle. The SEO technical team ensures the accuracy, feasibility and scalability of the agency’s technical recommendations. Max supports Merkle’s SEO department by developing SEO best practices, tools and processes through research and testing. Max is also in charge of developing and publishing TechnicalSEO.com.

Michel is founder and Managing Director of the Klickwunder Agency. His company is focused on all aspects of Search Performance Marketing. Prior to Klickwunder, Michel was responsible for starting up and leading SEA in 20+ countries and 10+ languages for Rocket Internet AG. Furthermore, he is a Google Partner Academy Trainer and covers AdWords topics from A/B Testing to Scripts. Being so passionate about paid search, in 2015 Michel has launched his software as a service adsprout.io which helps companies set up and manage their paid search campigns in a heartbeat.

Michelle is the Editor in Chief for Third Door Media's digital publications, Search Engine Land, MarTech Today and Marketing Land, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversees information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.

Judith Rogl is Teamlead SEA at norisk GmbH, a Munich-based eCommerce agency, and has been responsible for SEA and social media marketing since 2014. With a strong team of AdWords specialists, technicians and analysts she supports small and large eCommerce clients in performance marketing. The focus is on increasing process automation and the intelligent use of proprietary technologies & third-party tools, so that the team and clients can concentrate more on qualitative optimization.

Jeff Sauer is a born problem solver who has been creating on the web since he was in 8th grade. After graduating from college with a degree in Computer Information Systems, Jeff became a full time Internet marketer in 2005. Since then, he has helped grow his company, Three Deep Marketing by 500% to $6 million in revenues, being named to the Inc 5000 list for 2010, 2011 and 2012. While working with some of the biggest brands in the world, his company has won numerous awards. Jeff was named the 2012 CIO of the Year in Minneapolis/St. Paul for emerging companies.

The current CTO graduated as a computer scientist at the Technical University of Berlin in 2007. He carried out his master’s degree from 2004 to 2006 at the Jiao Tong University in Shanghai. In the years prior to founding Visual Meta (LadenZeile.de), he worked at the Frauenhofer Institut in software technology and machine learning, before stepping into the role of a developer at Rocket Internet.

Christian Scharmüller is responsible for sales and strategic client development at smec, Smarter Ecommerce GmbH, with their new flagship product Whoop! - a specialized bid management for Google Shopping Ads. He gained marketing and sales experience working at Red Bull and as project manager at Easy Staff GmbH. Additionally, he has been speaker at several national and international conferences and workshops.

An Australian born German resident working on the ground across Africa & Asia, Jes is no stranger to the challenges of international digital marketing. Coming from the Berlin startup scene, she now leads omnichannel marketing strategies in emerging markets for the Swiss media company Ringier. A strong believer in data driven marketing and agile methodologies, she is always testing out new tactics with the help of her team.

Matt Storms is now at Viator.com a TripAdvisor company. He first started working in the Internet Marketing arena in 2008 when he convinced his then employer to let him take a stab at rebuilding the company's website. He has since worked for various companies fine-tuning his skills and currently works as an independent SEO, SEM, Organic Growth Hacker & SEO Expert Litigation Witness in Silicon Valley. He is a Google Top Contributor where he is recognized as a Search Expert by Google. As a Google Top Contributor he has answered over 10,000 questions pro bono for webmasters in relation to SEO for Google to help businesses and individuals succeed.

Matt has worked with Fortune 500 companies down to small local businesses, generating in millions of dollars in revenue. Over the course of his career he has worked with a variety of industries always working in an ethical and honest manner to increase traffic and revenue.
Matt has a Bachelors of Science degree in Sports Marketing from The University of Utah. He served in the US Navy as an Air Traffic Controller and loves stress.

Leslie, a UC Berkeley alumna (#gobears), loves digging into SEO & Analytics almost as much as she loves her cat and reading. Jokes and sarcasm aside, Leslie started at iSearch Media (later acquired by 3Q Digital) in May 2011 and became a channel leader thanks to her acumen in analytics, technical know-how, and voracious research. Contributing to her lifelong quest to #smashthepatriarchy, Leslie is a regular on the SEO speaking circuit; she’s starred on panels at presentations at SMX Advanced, SMX East, SMX West, Engage, and the SEMpdx monthly series.

Florian Trautwein has been "online" since 1999 and this finally became his main occupation since 2004. After first experience in a search agency, he was in various roles responsible for the channels SEA, SEO and affiliate marketing at Scout24 for 8 years. Then followed a short intermezzo at Yahoo. Since 2016, Florian is now with Microsoft Bing ads and is currently supporting the team as Account Director. He loves everything with technology, everything one can order online and what is fast. Florian likes to associate his broad online marketing experience with versatile Microsoft tools such as Power BI and overarching topics such as AI and cognitive services such as the Vision API.

Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she regularly speaks at conferences across the globe such as MozCon and SMX Advanced and is a columnist for Search Engine Land and Search Engine Watch.
An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji

Liam Wade is the Head of PPC at full-service digital agency Impression. He leads a team of 8 pay-per-click experts, across paid search, display and paid social channels. The Impression team were recently voted Best Small PPC Agency at the 2017 European Search Awards. Liam prides himself on taking an innovative, data-driven approach to PPC, with a particular focus on ecommerce. He is also an accomplished and energetic speaker, speaking at events nationally and internationally. Speaking at HeroConf London 2017 on advanced Shopping campaigns, Liam was voted 'Most Actionable' by conference attendees. In his spare time, he likes to collect stamps, count marbles and create intricate architectural sculptures out of wheat-based cereals. 

Phil Winters is known internationally as The Father of Customer Intelligence. An independent business advisor, author,  keynote lecturer and workshop leader with 35+ years' experience working with some 300 companies, he focuses on Customer Intelligence and championing the customer perspective to help organizations raise customer value through outstanding customer experience.

As Head of Account Management at Productsup, Lena is responsible for supporting hundreds of clients across the globe and ensuring that they receive the best possible service from her expert solutions team. Having joined Productsup in 2014 with a passion for data and SaaS, Lena is what you would call a true “feed fighter”.

Verena Zuschnig has been part of the Bing Ads team as Search Account Manager for two and a half years now – working with direct advertisers and agencies of various verticals on the German speaking markets. Beforehand, she gained some experience around policies in several markets and different tools in the Bing Ads editorial team after working as a Project Manager at an agency in London. She loves developing her customer relationships and continually helping them to enhance their search ads on the constantly growing Bing platform.