Owner / Digital Marketing Consultant
Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy recently launched Cultivative, a performance marketing agency. When not working, you can find her writing for SearchEngineLand.com and SearchEngineJournal.com, speaking at industry events and talking shop on Twitter at www.Twitter.com/hoffman8.
Strategieberater & Google Expert
Tobias Fox doesn't do storytelling, he does storydoing. As soon as SEO, Google Ads, Analytics or content marketing is on the agenda, Tobi rolls up his sleeves: because he's all about getting down to business. Whether as an experienced consultant and coach at the Stuttgart digital agency VERDURE or as a lecturer for online marketing at colleges and universities - Tobi is a self-made man who infects everyone around him with his spirit of optimism. So even a big talk with Tobi feels more like a workshop, because his style is practical, interactive and energetic. And where the stage is missing, he creates it for his topic: On Youtube you can find more than 100 of his interviews with international SEO and OM professionals. And at various conferences he represents the voice of SEO. A Fox must do what a Fox must do.
Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked in PPC since 1998, and over those years he has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
As founder and owner of Büro für gute Websites and TechnicalSEO.de, André Goldmann is an expert in online-marketing, UX/UI- and SEO with 20 years of industry experience. He developed and marketed his first website at the age of 14. Among other things, he worked for Unister GmbH and worked for several web and advertising agencies as an in-house SEO and consultant. From 2012 to 2017 he was CTO and COO of 121WATT GmbH.
André mainly supports his clients with SEO audits, Google Analytics and Conversion Rate audits as well as UX and Landingpage audits to optimize their new and existing websites. He is also a mentor for online marketers and SEOs of mid-sized companies.
As a lecturer at Steinbeis University, he has held more than 80 seminars on website usability and experience, online marketing, advanced SEO and technical SEO as part of the Certified Digital Marketing Manager (SHB) training program.
Alexander Holl is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO and Google AdWords in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Alexander was among other things managing director at kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy.
Navah Hopkins LLC
A veteran of the digital marketing industry and "Top 25 PPC Expert", she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers.Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEL, SEMrush, and WordStream blogs/webinars.In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.
Director of SEO
Kevin Indig leads SEO as Director @ Shopify and is the creator of the Growth Memo newsletter. Previously, he ran SEO @ G2 and Atlassian and worked with companies like eBay, Eventbrite, Samsung, Pinterest, and many others.
Founder & CEO
Pauline Jakober is founder and CEO of Group Twenty Seven, a boutique online advertising agency specializing in Google Ads and Microsoft Advertising networks for B2B and B2C businesses internationally.Pauline has over 20 years of marketing experience spanning multiple disciplines. She recognized the value of paid search advertising in the early years of web marketing and quickly made it her primary focus, launching her own paid search advertising agency in 2010. Today, Group Twenty Seven is a Google Ads Premier Partner and Microsoft Advertising Partner. Pauline is a board member at the Paid Search Association and founding member of the New England search marketing organization, SEMNE. Pauline is a regular writer and speaker on paid search marketing topics, contributing to industry publications, such as Search Engine Journal, and speaking at international events, such as SMXL Milan and SMX.
SEO & Digital Strategy Consultant
Bekannt wurde sie als "Nerd in Skirt" vor über 15 Jahren in der noch kleinen und eher privaten SEO-Szene in Deutschland. Seitdem gilt sie als Pionierin der strategischen Suchmaschinenoptimierung mit einem klaren Fokus auf große Konzerne und renommierte Brands. Mit ihrer Erfahrung in SEO, UX, Markenführung, Konsumpsychologie und unternehmerischen Anforderungen betreut sie internationale Key Accounts, ohne dabei den Fokus auf Suche und Informationsmanagement zu verlieren. Ihr akademisches Fundament bilden ein Masterstudium in Informationswissenschaft, Sozialpsychologie und Rechtsinformatik und ein Aufbaustudium als Kauffrau für Unternehmensführung.
Christian runs the blog SEO Südwest and has been working with SEO and search engines for more than 20 years. He regularly reports on current SEO and search engine news. Christian also has many years of experience in portal searchers at WEB.DE, GMX and 1und1, where he worked as a product and project manager. Every week Christian publishes the SEO blog “SEO in the ear”.
Head of Editorial SEO
Jana Lavrov is Head of Editorial SEO at ZEIT ONLINE. Her focus is an editorial search engine optimization. Since 2014, she has been in charge of the editorial SEO department in the Berlin newsroom of the online news portal, where she built up the SEO team and integrated search engine optimization into the editorial workflows. Previously, Jana worked as a freelance writer for radio, print and television, did press and public relations work for internet start-ups and volunteered in film and television productions.
Liraz Margalit, PhD, is a Social Psychologist who specializes in Behavioral Design and Decision Making. She integrates Neuropsychology and Behavioral Economics perspectives to analyze User behavior and deliver actionable insights for business stakeholders. Liraz is a lecturer at the IDC and a worldwide keynote speaker. Her consumer behavior research was awarded with the OBE, Online Business Excellence for 2016 as well as the Best of Neuromarketing and was chosen as CMSWire contributor of the year 2017. Her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes. She also writes an ongoing blog for Psychology Today named “Behind Online Behavior”.
Sara is an SEO specialist working at Liip AG, one of the largest web development agencies in Switzerland. She is also the co-host of #SEOnerdSwitzerland, an SEO-specific Meetup, that she started in 2019. At Liip, she supports all partners and clients, in all corners of Switzerland, with SEO. The secret to her success, in addition to the technical skills she has acquired over the years, is the close collaboration with analytics specialists, designers, developers & content experts.
Christi is the Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has led Digital Marketing teams focusing on Search and Analytics at Microsoft, Expedia, Harry & David, Pointmarc (a Merkle company) and Point It. Christi is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Her love for digital and teaching others has driven her to speak at conferences globally including CES, AdWeek, SMX, PubCon, Digital Summit Series, and Search Insider Summit to name a few.
Senior SEA und Kampagnen Managerin
Senior Director, SEO & Head of Organic Research
Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.
Head of SEO
Team Lead SEO
Madeleine Ruhe is still new to the speaker universe, but no less experienced for that. She discovered her passion for SEO while still at university and worked her way up from trainee to Team Lead Technical SEO. Madeleine has been working at RTL Germany since April 2018, where she is responsible for the digital product portfolio of RTL+, RTL.de and wetter.de, along with other projects. When she's not working, you'll meet Madeleine while traveling or doing outdoor sports. She lives and works in Cologne.
Chief Inbound Officer
Dominik Schwarz is Chief Inbound Officer at HomeToGo, the search engine for vacation rentals and holiday apartments. The internationally operating company is one of the fastest-growing start-ups in Germany (Gründerszene). The Berlin-based SEO team is winner of the SMX Advanced Seattle "In-house Team of the Year" award 2018 as well as the "Organic Team of the Year" and "Chair's Selection" (THE DRUM).
Previously, Dominik worked at KAYAK, a flight and hotel comparison company, where he oversaw more than 30 local US-based markets as Director SEO Europe. Dominik is publisher of the In-House SEO platform VERTICALINHOUSE (DE). He lives and works in Berlin.
Developer Advocate, Webmaster Trends Analyst Team
Florian Stelzner's core competence is the creative and goal-oriented presentation and simplification of complex interrelationships in trainings, seminars and workshops.
His experience from over 15 years of successful work for well-known companies & brands enables him to develop pragmatic and implementable solutions for Wingmen customers.
The founding of Wingmen Online Marketing GmbH in July 2013 means for Florian: consulting with the highest quality standards and individuality for each customer.
Executive Vice President
Sam brings a background spanning finance, economics, business & marketing – making him a decidedly different kind of marketer – one with a singular focus of making the business better. As EVP at Warschawski, Sam leads strategy, along with the agency’s award-winning digital & analytics teams. Sam’s approach to marketing flows from his unique combination of financial + operational expertise, analytics knowledge, performance marketing know-how and deep understanding of brand – with each strategy designed to challenge the status quo, uncover hidden opportunities, develop novel strategies and build scalable systems to capitalize. In addition to his work at Warschawski, Sam is a Managing Partner at W Ventures, an early-stage venture capital fund, an advisor to multiple early-stage startups, and a member of the faculty at Johns Hopkins Carey Business School, Georgetown University + Cabrini University.
Agency Owner and Senior SEO Unikorn
Ulrika Viberg is the founder and owner of the Sweden based SEO agency Unikorn. She has a solid background in all things web considered, with nearly two decades of experience and deep knowledge in Technical SEO, Web Projects, and Digital Strategies.
Ulrika has worked with both organic and paid search, in-house and as a consultant at medium, large and enterprise sized businesses such as eBay and Rocket Internet.
Unikorn is a Sweden based SEO agency, focusing on user centric SEO combined with web analysis. Unikorn helps larger e-commerce B2C businesses and medium B2B businesses, with the common goal of creating a solid experience for the end-user.
Content Solutions Consultant
Named by Adweek on their 2018 Young Influentials List, Purna specializes in digital marketing, AI, and the future of search. In 2016 she was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. An award-winning former journalist, Purna is also a columnist for Search Engine Land and Moz. In her spare time, she is an avid traveler, aspiring top chef and amateur knitter.
Lead SEO Consulting
Stefan Vorwerk is Lead SEO Consulting at Dept, an international digital agency. At the core of his work as an SEO consultant, he focuses primarily on the technical and strategic development of large e-commerce websites, marketplaces and online stores.
In addition, he publishes the DESI 250 (German E-Commerce Visibility Index of the 250 most visible online stores) since the end of 2020 and regularly explains at www.stefan-vorwerk.com/desi-250 with which measures the fastest growing online stores succeed in SEO.
For a little more than 2 years, Stefan has also been increasingly sharing his passion for SEO in the form of lectures, podcasts or meetups.
Oliver Zenglein is managing director at SEM Boutique. Before that, the business economist (Diplom-Betriebswirt (FH)) and advertising merchant managed the online marketing of windeln.de, was responsible for the worldwide online marketing of the dating agency be2 and worked as online marketing manager at Scout24.
Oliver has been giving Google Ads seminars for professionals at 121WATT since 2009 and is blogging at http://sem-boutique.de/magazin.