SMX Munich 2021 - Speakers

17th & 18th March, 2021


Tom Anthony
Tom Anthony

VP Product

SearchPilot

After launching Distilled's R&D team, Tom now runs the product team at SearchPilot (formerly DistilledODN), an SEO split-testing platform that is helping bring about a new era of data-driven SEO. Tom has over 20 years experience building websites, and does a lot of research around technology trends and the future of search. He works with the Distilled & SearchPilot teams to try and forecast the impact those trends will have on SEO and Digital Marketing.



Christian Ebernickel
Christian Ebernickel

Digital Analytics Consultant

Christian Ebernickel Online Marketing

Christian Ebernickel is a freelance digital analytics consultant and advises companies in various industries on web analytics. He focuses on the conception and implementation of extensive tracking setups with Google Analytics and Google Tag Manager, audits and troubleshootings. He was awarded the Analytics Award in 2017 for his solution for evaluating personas with Google Analytics.


Dennis Fäckeler
Dennis Fäckeler

Chief Growth Officer

Userlutions & Rapidusertests

Dennis Fäckeler is chief growth officer at Userlutions.com, the UX-agency located in Berlin with the market-leading crowd usability testing tool Rapidusertests.com. Born in Sauerland, he studied industrial engineering and marketing management, built up and managed marketing at Homelike and helped build various ecommerce projects such as Druckerpatronen.de. His focus is on performance, business intelligence and growth marketing. 


Rand Fishkin
Rand Fishkin

Founder

SparkToro

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on TwitterPocketFacebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in NewsweekThe Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.


Jakov Greenyer
Jakov Greenyer

Online-Marketing Manager

Hörmann

When Jakov was 14 years old, he taught himself HTML and encoded his first websites for friends. While working as an independent organizer of music events and DJ, he developed websites for event series and set up social media channels.  Since 2015 Jakov has been working as Performance Manager & Analyst at Hörmann KG Verkaufsgesellschaft located in Steinhagen. He is responsible for performance marketing of the entire product range and its evaluation in Germany. He also supports more than 30 national subsidiaries of the Hörmann Group abroad.



Dr. Marie Haynes
Dr. Marie Haynes

Owner

Marie Haynes Consulting

Dr. Marie Haynes is completely obsessed with trying to understand how Google's algorithms work. Her company,  Marie Haynes Consulting, focuses on helping businesses who have seen Google organic traffic drops. They specialize in site quality reviews and disavow work. 


Alexander Holl
Alexander Holl

CEO

121WATT

Alexander Holl is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO and Google AdWords in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Holl was among other things managing director kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy. 


Thomas Hutter
Thomas Hutter

Hutter Consult GmbH

Thomas Hutter (40) is owner and CEO of Hutter Consult GmbH. As a consultant for Facebook Marketing and the commercial use of Facebook, he is highly in demand by large and medium-sized enterprises, organizations and agencies in Switzerland, Germany and Austria. He teaches at the University of Applied Sciences in Business Administration Zurich (HWZ), at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) and is a seminar leader for various seminar providers in Germany, Austria and Switzerland. He is a regular speaker at a number of prestigious conferences about Facebook Marketing and Advertising.

Thomas Hutter publishes technical articles for leading newspapers and journals. His writes about the latest developments in Facebook Marketing and Advertising in his blog Facebook Marketing thomashutter.com, which is one of the leading blogs in the German-speaking world.


Kevin Indig
Kevin Indig

VP SEO & CONTENT

G2


Andi Jarvis
Andi Jarvis

Founder & Strategy Director

Eximo Marketing

Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy agency based in Belfast and Liverpool. Eximo Marketing helps companies find more customers by creating effective marketing strategies, fixing under-performing parts of their campaigns, and providing training to educate and engage their teams.

Originally from Bradford, Andi has worked with brands like Budweiser, Hallmark and Expedia and a number of renewable energy companies to develop and implement effective marketing strategies.

He holds an MSc in Marketing from Ulster University and also runs Eximo & Friends, a fundraising partnership with Barnardo's,  which partners marketing experts with small businesses in to raise money return for a donation to a local refugee charity. 

You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby league, cricket and why boxing is better than UFC. 

You can find Eximo Marketing on TwitterFacebook and Instagram and Andi is on Twitter and LinkedIn.



Astrid Kramer
Astrid Kramer

SEO & Digital Strategy Consultant

Astrid Kramer Consulting

Astrid Kramer has been active in online marketing with a focus on SEO since 2007. For more than 6 years she has been advising market-leading and wide-reaching portals, publishing sites and shops. She has also lectured at the Bertelsmann Academy, Hamburg Media School, Good School and AFS. Her academic background includes a master's degree in information science, social psychology and legal informatics and a postgraduate course in business management.


Johannes Kunze
Johannes Kunze

Senior Consultant & Analyst


Michaela Linhart
Michaela Linhart

Digital Analytics Consultant

ANALYTICSkiste.blog


Patrick Lürwer
Patrick Lürwer

Senior Analyst

get:traction

Patrick Lürwer is Senior Analyst at get:traction GmbH and Partner. His focus is on the implementation of ETL processes for the procurement of data using APIs, web scraping, etc.


John Mueller
John Mueller

Webmaster Trends Analyst

Google

John coordinates Google Search webmaster & developer outreach efforts as a webmaster trends analyst. He and his team connect the Google-internal world of Search engineering, to those who create and optimize public websites. Together, they help to bring an understanding of the external web ecosystem to internal teams, and help publishers make awesome websites that work well for users and search engines. John joined Google in 2007 and works in Zuerich, Switzerland.




Samantha Noble
Samantha Noble

MD & Founder

Biddable Moments

Samantha Noble is the Founder of Biddable Moments, an Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.



Nicolò Pagliari
Nicolò Pagliari

Performance Marketing Lead | Deputy Head of Paid Media

Saxo Bank

Nicolò is a digital marketing professional with a passion for data analysis and automation. He is currently the Performance Marketing Lead at Saxo Bank, a leading online broker at a global level with HQ in Copenhagen, Denmark. Nicolò is an expert in search engine marketing, social media, display and digital analytics. He develops strategies for growth and lead generation based on quality over quantity, thanks to predictive models and an advanced analytics stack.


Emily Potter
Emily Potter

Consultant

SearchPilot

Emily is a consultant at SearchPilot, formerly known as DistilledODN. In the SEO world, her interests revolve around A/B testing, technical SEO, and data analysis. When she’s not at her desk, you can find her working on her creative writing or trying to explain to people why she'd move to London from California.



Wil Reynolds
Wil Reynolds

Founder & Director of Digital Strategy

SEER Interactive

Wil likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. As the industry evolved, so has Wil’s approach to client work. In recent years, Wil has been leading the charge to leverage “Big Data” to break down silos between SEO, PPC, and traditional marketing -- pulling together data from various sources to see the big picture. Wil’s data-driven approach to consulting helps clients and teams make better, more strategic, cross-channel decisions and hit the ground running with actionable insights to start generating results and revenue.

While data is at the forefront of Wil’s approach, so is wanting to help others grow and better themselves. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 180 employees across Philadelphia and San Diego. As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money.

His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe. In his free time, Wil hangs out with his wife Nora, sons Rio & Niko and pup Coltrane. 


Samuel Schmitt
Samuel Schmitt

Business Development

OneInside

Samuel launched his blog about SEO and Digital Marketing in 2019. In less than two years, he got a lot of traction and visibility, and his articles have been shared by leading SEO companies such as MOZ, Ahref or SEMRush. Even the SEO superstar John Müller shared his articles on Twitter. 

Besides being an avid blogger, Samuel works for One Inside, a Swiss Digital Agency, and he is in charge of business development, marketing and acquisition of new customers.


Robert Seeger
Robert Seeger

CO-Founder and President

FMX World

This qualified art historian with a university degree learned the art of communication from scratch. As someone who has switched careers and who thinks laterally, this highly enthusiastic and creative person has worked for various well-known agencies, finally founding a successful start-up for himself.

For 15 years, Robert Seeger has been on a mission to advise and inspire businesses, both big and small, in all aspects of online marketing. His list of clients includes ministries, online betting companies, non-profit organisations, online businesses and that well-known drink that "gives you wings".

Presentations and performances that impress and entertain are a huge factor of success in all the jobs he takes on, and Robert hates nothing more than time lost to boring presentations and bland meetings.

You will find further information at: http://www.kommunikationskunst.at, his blog, his YouTube account and his SlideShare profile.


David Sottimano
David Sottimano

Independent Consultant

David Sottimano has worked in the SEO industry for over ten years specializing in Technical SEO for SMB and Enterprise clients in 3 continents.  A well-rounded marketer with experience from sales to development, he continues his work as an independent consultant, a specialist consultant for agencies, runs Opensourceseo.org,  and VP at Keyphraseology.  Notable, previous employers: Distilled London, DMG and a former Moz associate.


Martin Splitt
Martin Splitt

Developer Advocate, Webmaster Trends Analyst Team

Google Switzerland

Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the web. He is involved with the web standards community as well as the global web and JavaScript developer community, working to keep the web open.


Florian Stelzner
Florian Stelzner

Wingmen Online Marketing


Marcus Tandler
Marcus Tandler

Founder & CEO

Ryte

Marcus Tandler, also known as "Mediadonis", is co-founder and co-managing director of RYTE (formerly OnPage.org), a multiple award-winning software for sustainable website quality management. Marcus loves SEO and has been active in SEO since 1998. With the launch of Google in Germany in 2000, he grew up with Google and its search algorithm. He is a frequent speaker at conferences around the globe such as TEDx, LeWeb, The Next Web, SMX and O´Reilly´s web2.0expo. In addition, he has also given lectures at in-house events of large corporations such as Google, Facebook and Microsoft. Marcus holds a master's degree from the University of Augsburg and a diploma in media marketing from the Bavarian Academy for Advertising and Marketing in Munich. Today he is a lecturer at the University of Applied Sciences Würzburg-Schweinfurt, the University of Applied Sciences Munich and the University of Applied Sciences Salzburg. In April 2017 Marcus was awarded "European Search Personality of the Year" at the European Search Awards in Krakow.


Jenna Tiffany
Jenna Tiffany

Founder & Strategy Director

Let'sTalk Strategy

Jenna Tiffany, award winning marketer, has been recognised as one of the top 50 marketers to follow in the world. Jenna is the Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.

Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Research hub developing the latest email insights. Jenna is also a qualified teacher as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events. Jenna’s new book, Marketing Strategy: Overcome Common Pitfalls and Creative Effective Marketing will be published in May 2021. 

Website: https://letstalktstrategy.co.uk
Book: https://www.koganpage.com/product/marketing-strategy-9781789667417


Purna Virji
Purna Virji

Content Solutions Consultant

Microsoft

Named by Adweek on their 2018 Young Influentials List, Purna specializes in digital marketing, AI, and the future of search. In 2016 she was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. An award-winning former journalist, Purna is also a columnist for Search Engine Land and Moz. In her spare time, she is an avid traveler, aspiring top chef and amateur knitter. 





Oliver Zenglein
Oliver Zenglein

CEO

SEM Boutique

Oliver Zenglein is managing director at SEM Boutique. Before that, the business economist (Diplom-Betriebswirt (FH)) and advertising merchant managed the online marketing of windeln.de, was responsible for the worldwide online marketing of the dating agency be2 and worked as online marketing manager at Scout24.

Oliver has been giving Google Ads seminars for professionals at 121WATT since 2009 and is blogging at http://sem-boutique.de/magazin.



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