Speakers - SMX Munich

16th & 17th March, 2022


Simo Ahava
Simo Ahava

Partner, Senior Data Advocate

8-bit-sheep

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

Simo is a partner and co-founder at 8-bit-sheep. He also writes a popular blog about everything related to Google Analytics and Google Tag Manager development at www.simoahava.com. As an experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.


Tom Alby
Tom Alby

Chief Digital Transformation Officer

Euler Hermes

Since 1994, Tom Alby has been dedicated to the digital world. He financed his studies by creating digital tools and also worked at one of the first search engines. Since then, the digital expert, who was called a "data freak" by brandeins, has been driving innovation at companies such as Google, Bertelsmann and bbdo. Since 2018 he has been Chief Digital Transformation Officer at Euler Hermes. Tom Alby is author of several books and lecturer for data science at HAW Hamburg.


Jono Alderson
Jono Alderson

Special Ops

Yoast

Jono is a digital strategist, marketing technologist and full-stack developer with nearly two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more.

He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets.

Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.


Tom Anthony
Tom Anthony

VP Product

SearchPilot

After launching Distilled's R&D team, Tom now runs the product team at SearchPilot (formerly DistilledODN), an SEO split-testing platform that is helping bring about a new era of data-driven SEO. Tom has over 20 years experience building websites, and does a lot of research around technology trends and the future of search. He works with the Distilled & SearchPilot teams to try and forecast the impact those trends will have on SEO and Digital Marketing.


Arpun Bhuhi
Arpun Bhuhi

SEO Consultant

Brainlabs

Arpun is an SEO Consultant at Brainlabs, a digital marketing agency specialising across channels from Social and Programmatic to SEO and CRO. Arpun previously worked at Distilled and enjoys a good dashboard, problem-solving, and developing new strategies to help clients adopt an organic first approach. She has also spent the last two Christmases doing migrations – fingers crossed this Christmas is different!

Arpun has previously spoken at Women in Tech SEO meetups, WiSDM webinars, and BrightonSEO. 


Sascha Blank
Sascha Blank

Director Inbound Marketing

Urlaubsguru

Sascha Blank was self-employed with an SEO agency in Dortmund. In 2017, he changed sides and joined UNIQ GmbH as International SEO Manager, which was renamed Urlaubsguru GmbH in 2021. In the meantime, he is Director Inbound Marketing and responsible for organic success in search engines, among other things. Furthermore, he is involved in the www.verticalinhouse.de project of Dominik Schwarz (Hometogo).


Sara Borghi
Sara Borghi

SEO Strategist

Sara Borghi

Sara has over 10+ years of experience in SEO, delivering solid results to many clients. She has a strong SEO and Digital background, thanks to multiple years working with multinational brands such as Costa Cruises, ING Direct, Lonely Planet, and with food brands such as Nestlé and delivering exponential growth in organic traffic to their websites and other digital properties. 

When she's not growing traffic for her clients' businesses, you can find her making pizzas, reading (mainly non-fiction), skiing or hiking in the Italien Dolomites. 


Charlotte Byrne
Charlotte Byrne

PPC Key Account Manager

Peak Ace AG

Charlie brings creativity, drive and integrity to her work in the paid media space. Thriving in a fast-paced agency environment, she cut her teeth at award-winning UK digital marketing agency Impression, swiftly advancing from a PPC Analyst to a Paid Media Strategist.

After two and a half years, in 2021 Charlie's PPC journey took her to Berlin, where she joined Peak Ace's Performance Advertising team as a Key Account Manager. Her role sees her pan and execute multichannel paid media strategies for a wide range of brands. 

Charlie has previously appeared at SMX Create to talk ad copywriting, with proven techniques to create copy that converts. Charlie believes in sharing her expertise far and wide, speaking at digital marketing meet-ups in the UK as well as leading workshops for charities, schools and universities. This is all part of Charlie's dedication to creating ads that feel engaging and helpful - rather than intrusive - in the online space. 

A full-service performance marketing agency with a focus on "all things search", Peak Ace has a flair over-achieving. Uncompromisingly technology-driven and a favourite of high-profile clients such as Airbnb, SEPHORA and McKinsey & Company, Peak Ace is also celebrated among the marketing industry. In 2021, it was name Best Large Integrated Agency by multiple industry awards bodies, in both regional and global competition.


Tom Capper
Tom Capper

Senior Search Scientist

Moz

Tom heads up the Search Science team at Moz, where his research and analytical, data-heavy approach is helping to build the next generation of SEO tools. Previously, he worked as a freelance consultant, and led the London Consulting team at Distilled, advising clients on everything from technical SEO to mergers and acquisitions. Tom frequently shares his thoughts on all SEO topics on the Moz Blog and on Twitter.


Björn Darko
Björn Darko

Head of Product & SEO

ladenzeile.de

Björn Darko is an SEO strategist, speaker, manager and podcast host.

He works as Head of Product & SEO at ladenzeile and is responsible for the further development of the shopping platform. Previously, he led the product management at Searchmetrics as VP Product, as well as the professional services division as Director Digital Strategies Group. Björn has gained extensive experience in large companies, including as Head of SEO at the Swiss media company Ringier, where he supported the digital transformation of a traditional newsroom, as well as Head of SEO, helping to drive the further development of the largest Swiss online marketplace ricardo.ch.

Björn is a regular speaker at international conferences, publishes professional articles in relevant magazines and is host of the popular SEOPRESSO podcast.


Julian Dziki
Julian Dziki

CEO

seokratie.de

While others wanted to become professional footballers, Julian has always been fascinated by online marketing. Although he still studied history and archaeology, he started blogging on www.Seokratie.de in 2007 and turned his passion into his profession. Over time, the blog became an online marketing agency. Today, the Munich-based agency employs around 20 people in the fields of SEO, SEA, content marketing, social media and usability.


Christian Ebernickel
Christian Ebernickel

Digital Analytics Consultant

Christian Ebernickel Online Marketing

Christian Ebernickel is a freelance digital analytics consultant and advises companies in various industries on web analytics. He focuses on the conception and implementation of extensive tracking setups with Google Analytics and Google Tag Manager, audits and troubleshootings. He was awarded the Analytics Award in 2017 for his solution for evaluating personas with Google Analytics.


Dennis Fäckeler
Dennis Fäckeler

Chief Growth Officer

Userlutions & Rapidusertests

Dennis Fäckeler is chief growth officer at Userlutions.com, the UX-agency located in Berlin with the market-leading crowd usability testing tool Rapidusertests.com. Born in Sauerland, he studied industrial engineering and marketing management, built up and managed marketing at Homelike and helped build various ecommerce projects such as Druckerpatronen.de. His focus is on performance, business intelligence and growth marketing. 


Pascal Fantou
Pascal Fantou

CEO

cogito ergo GmbH & Co. KG

Pascal is managing partner of cogito ergo GmbH & Co. KG. He is publisher and author of q48.de, a German online marketing and e-business blog for online executives eager to discuss. 

His focus is primarily on online business models and their optimization, so he helps various companies and well-known brands to improve their ROI within the entire Internet activities. He also works as a consultant for various companies, helping them to build in-house e-commerce expertise. As an investor he supports start-ups with innovative business models in the area of online and media.

Prior to his step into self-employment with cogito ergo, he spent three years at FriendScout24 as Head of Business Development, responsible for the entire online marketing area. Previously, he was responsible for business development in the Consumer Generated Media and User Tracking divisions at FOCUS Digital AG (now TOMORROW FOCUS AG), where he held the position of Chief Executive Officer.

Pascal studied computer science and economics at the Technical University of Munich, then obtained a BAW diploma in communications and finally received a bac. Phil. from the The Munich School of Philosophy.


Jens Fauldrath
Jens Fauldrath

Founder and CEO

get:traction GmbH

Jens Fauldrath is founder and managing director of get:traction GmbH. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW's Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de There he moderates the podcast SEO House on current topics in strategic SEO.


Serkan Fidanci
Serkan Fidanci

Senior Consultant Paid Media

morefire

Serkan Fidanci is Senior Consultant Paid Media at the online marketing agency morefire. His focus is on the conception and optimization of lead campaigns.

Previously, Serkan worked as a freelance consultant and lived in London for 1.5 years. He is particularly interested in the dovetailing of SEA and SEO to get the most out of search results for his clients.


Roland Fink
Roland Fink

CEO

niceshops GmbH

After what felt like 1,000 online ideas and mistakes, Roland Fink launched his first online store in 2007. In 2010, he founded the online retail and e-commerce company niceshops, whose sales have been growing between 40% and 70% annually since then and will exceed 150 million euros in 2021. More than one million customers buy from the 40 store portals, which are serviced in 16 languages. Since 2018, niceshops has been climate-neutral. Roland Fink facilitates an exceptionally positive working environment in the company and relies on a high degree of self-responsibility on the part of the employees*. Since 2019, Fink has also been managing director of the e-commerce subsidiary of the Müller drugstore group.


Sandra Finlay
Sandra Finlay

Conference Director SMX Munich

Rising Media

Sandra Finlay began her professional career over 20 years ago in the field of b2b conferences - at that time with the first Internet World Berlin. After several years in London, where she worked for Jupiter Research, she returned to Munich in 2000 and was responsible for business development for Overture Services (now Yahoo Search Services). Today Sandra works for Rising Media supervising the content of their events in Europe.


Rand Fishkin
Rand Fishkin

Founder

SparkToro

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on TwitterPocketFacebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.


Tobias Fox
Tobias Fox

Strategieberater & Google Expert

VERDURE Medienteam GmbH

Tobias Fox doesn't do storytelling, he does storydoing. As soon as SEO, Google Ads, Analytics or content marketing is on the agenda, Tobi rolls up his sleeves: because he's all about getting down to business. Whether as an experienced consultant and coach at the Stuttgart digital agency VERDURE or as a lecturer for online marketing at colleges and universities - Tobi is a self-made man who infects everyone around him with his spirit of optimism. So even a big talk with Tobi feels more like a workshop, because his style is practical, interactive and energetic. And where the stage is missing, he creates it for his topic: On Youtube you can find more than 100 of his interviews with international SEO and OM professionals. And at various conferences he represents the voice of SEO. A Fox must do what a Fox must do.


Despina Fronimaki
Despina Fronimaki

Senior SEO Consutant

SEM Boutique

Despina Fronimaki is Senior SEO Consultant at SEM Boutique, a boutique agency in Munich specialising in SEA and SEO. Having worked in agency and in-house set ups, she’s excited to tailor SEO based on each business’ specificities. In her free time, she enjoys the Munich nature with hikes and bicycle rides.


Brad Geddes
Brad Geddes

Co-Founder

Adalysis

Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked in PPC since 1998, and over those years he has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.


Greg Gifford
Greg Gifford

Vice President of Search Marketing

Searchlab

Greg Gifford is the Vice President of Search Marketing at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He's got over 18 years of online marketing and web design experience, and his expertise in Local SEO has helped hundreds of businesses gain more visibility in local searches.

Greg graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.


Benjamin Görler
Benjamin Görler

Senior Technical SEO

Obi

Benjamin Görler has been working as an SEO since 2016 and has provided agency consulting services to large e-commerce websites internationally. In his spare time, as a big fan of open source software, he develops the free SEO crawler Greenflare. At OBI, he drives the visibility of the local market pages and solves tricky SEO analysis and research tasks with his favorite programming language Python.


Bartosz Góralewicz
Bartosz Góralewicz

CEO

Onely

Bartosz Góralewicz is the CEO at Onely, an SEO agency that specializes in preventing and curing technical SEO issues for businesses of all sizes, including renowned international corporations. He is passionate about sharing his expertise and frequently publishes thorough case studies. In his off time, he enjoys spending time with his wife and two young baby girls.


Ruth Graßhoff
Ruth Graßhoff

Senior SEO Manager

Obi

Ruth Graßhoff has been gaining SEO experience since 2016, including 2 years at an agency.  At OBI, she is responsible for shop SEO topics such as the further development of category & item pages, as well as indexing management. In addition, Ruth is responsible for the targeted and needs-based provision of search engine data for stakeholders from a wide range of functional areas in the online and offline environment. 


Bastian Grimm
Bastian Grimm

CEO & Co-founder

Peak Ace AG

Bastian Grimm is the CEO & Co-founder of Peak Ace and a renowned expert in large-scale, international SEO, managing sites of almost any size and in highly competitive industries.

With more than 20 years’ experience in online marketing, technical and global SEO, Bastian was named “Search Personality of the Year” at the 2019 European Search Awards: a welcome acknowledgement of his contributions to a rapidly evolving industry. He currently oversees both Peak Ace’s search engine optimisation and content marketing initiatives. 

Bastian’s believes that understanding a target market means not only getting to grips with the language, but also the culture. This has given him a unique perspective on how to reach global audiences. Bastian leads a thriving team of expert native speakers, equipped to serve clients in 20+ languages, and the results speak for themselves.

A full-service performance marketing agency with a focus on “all things search”, Peak Ace has a flair for over-achieving. Uncompromisingly technology-driven and a favourite of high profile clients such as Airbnb, SEPHORA and McKinsey & Company, Peak Ace is also celebrated among the marketing industry. In 2021, it was named Best Large Integrated Agency by multiple industry awards bodies, in both regional and global competition. Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and always going to bed with “inbox zero”.


Christopher Gutknecht
Christopher Gutknecht

Head of Acquisition & Optimization

bergzeit

Christopher Gutknecht is Head of Acquisition & Optimization at Bergzeit GmbH. Prior to that he was Head of Online Marketing at the Munich eCommerce agency norisk GmbH. He describes himself as a “SEA child” – his heart has been in this area since 2008. After a stopover at intelliAd, he and his team have been supporting shop customers in the area of performance marketing since 2013 and are passionate about developing new tools and innovations in the area of SEA automation so that team and customers can concentrate more on the actual mental work.


Timon Hartung
Timon Hartung

CEO

apexmedia.de

Timon Hartung has been active in online marketing and AdTech for over 10 years. He has his origins as a technology specialist in SEO, where he is also known as a speaker at international conferences and as a lecturer. But his expertise in performance marketing is also strong, especially in the areas of Facebook marketing, direct traffic and its tracking possibilities.  Both on the corporate side as well as on the entrepreneur side as a StartUp founder, Timon was able to gain extensive experience. All this supports him in his current core business as a consultant for online marketing strategies, where he advises clients ind Germany and internationally.


Robin Heintze
Robin Heintze

Founder and CEO

morefire

Robin Heintze is managing director of the online marketing specialist morefire. The 80-person international team of sympathetic specialists uses all relevant channels in online marketing to achieve sustainable growth for customers. The interdisciplinary teams deliver the strategy and the interlocking implementation of several channels from a single source. Customers include B2B and B2C companies from many different industries and countries. SEO, SEA, content marketing, social media, display, marketing automation and web analysis are used to win new customers for the customers. Current online marketing know how from the experts can be found on the agency blog more-fire.com/blog


Markus Hövener
Markus Hövener

Managing Partner

Bloofusion

Markus Hövener is founder and Head of SEO of the online marketing agency Bloofusion (www.bloofusion.de). As managing partner of Bloofusion Germany he is responsible for all activities in Germany, Austria and Switzerland. Markus Hövener is also a book author (including "International SEO"), writes many articles for the Bloofusion Blog, editor-in-chief of the magazine suchradar, podcaster ("Search Camp" and "Alles auf Start"), shares knowledge (especially on www.omcampus.de) and appears as a speaker at many conferences.


Frank Hohenleitner
Frank Hohenleitner

Digital Marketing & Personalization

Boston Consulting Group (BCG)

Frank Hohenleitner joined Boston Consulting Group in 2020 after a career as an entrepreneur in marketing and data. He is core member of BCG’s Digital Marketing and Personalization Accelerator and leads projects in data-driven marketing in the CEMA (Central Europe, Middle East, and Africa) region.

Frank Hohenleitner is a digital marketing expert at the Boston Consulting Group. As a member of the Digital Marketing and Personalization Accelerator, he advises companies on Digital Transformation and Data-Driven Marketing.

Prior to joining BCG 2020, Frank was Chief Consulting Officer and Partner responsible for the consulting business at Catbird Seat / SYZYGY Performance.


Alexander Holl
Alexander Holl

CEO

121WATT

Alexander Holl is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO and Google AdWords in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Alexander was among other things managing director at kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy. 


Kevin Indig
Kevin Indig

Director of SEO

Shopify

Kevin Indig leads SEO as Director @ Shopify and is the creator of the Growth Memo newsletter. Previously, he ran SEO @ G2 and Atlassian and worked with companies like eBay, Eventbrite, Samsung, Pinterest, and many others.


Deborah Jacobs
Deborah Jacobs

SEO Manager

Omio


Demir Jasarevic
Demir Jasarevic

Senior Marketing Tracking Specialist

MediaMarktSaturn

As a Senior Marketing Tracking Specialist at MediaMarktSaturn in Germany, Demir Jasarevic is responsible for the further development of the tag management setup as well as the implementation of marketing pixel and web analytics tools for websites, SPA and apps as part of the Data Collection Team. He regularly publishes practical tips on his private blog.


Salomé Joia
Salomé Joia

Senior Paid Media Consultant

Aira

Salomé moved to the UK from Portugal 8 years ago to study International Business Management at University. In 2016 she moved to Berlin to study at Hochschule für Wirtschaft und Recht Berlin where she stayed for 1 semester as part of an exchange programme. After finishing her degree with a first class honours, she took a junior role at a PPC agency in the UK working on the accounts of some of the worlds' leading retail brands.


Philipp Klöckner
Philipp Klöckner

External Search Consultant

Rocket Internet

Philipp has been product manager, inhouse SEO and was heading Marketing at the market leading price comparsion in Germany (Idealo.de). He specializes in the fields of accessability, crawlability and onpage optimization of websites with extensive inventory in highly competitive industries (eCommerce, Comparison Search Engines, Marketplaces, Classifieds & Travel).

Since 2011, Philipp Klöckner focuses on search consultancy and organic growth strategies to share his experience in search (Google, Bing, Yandex, SEO / PPC), comparison shopping und business intelligence with publishers, e-commerce companies and start-ups as an independent consultant, angel investor and advisor to Rocket Internet SE. Lately, he's also been venture capital funds and top-tier private equity firms like KKR.

Philipp serves on the supervisory board of HomeToGo SE and is co-host of the Doppelgänger TechTalk Podcast, which is listened to by 30.000 marketing and tech executives twice a week.


Stephan Köhler
Stephan Köhler

Enterprise Account Executive

OneTrust PreferenceChoice

Stephan Köhler performs the specialist role in the area of PreferenceChoice at OneTrust. Through years of experience in the marketing industry combined with his great interest in data protection and the associated ethics, Stephan today focuses on the efficient implementation of OneTrust consent management in the respective company. Especially due to the DSGVO as well as the upcoming E-Privacy Regulation it is more and more important for companies to be compliant with these laws and in parallel to maintain high opt-in rates, so that all stakeholders and related interests are protected in tailored products and services. Stephan is the right contact person for this topic and is responsible for the implementation in German-speaking countries, from DAX30 companies to hidden champions in the respective industry.


Olaf Kopp
Olaf Kopp

Co-Founder

Aufgesang

Olaf Kopp is Co-Founder, Chief Business Development Officer (CBDO) and Head of SEO at Aufgesang GmbH. His research, ideas and work focus on digital brand building, online and content marketing strategies along the customer journey and semantic search engine optimization. From 2012 to 2015, he was managing director. As an enthusiastic search engine and content marketer, he writes for various trade magazines, including t3n, Website Boosting, suchradar, Hubspot ... and was involved as a guest author in various book publications. According to various trade media and industry voices, his blog is one of the best online marketing blogs in Germany. In addition, Olaf Kopp is involved as a speaker for SEO and content marketing in educational institutions, as well as conferences such as the University of Applied Sciences and Arts Hannover, CMCx, OMT, OMX, Campixx... He is co-organizer of the SEAcamp and host of the podcast Content-Kompass on termfrequenz. Olaf graduated in business administration with a focus on marketing and e-business in 2006 and has been involved in marketing and digital communication since 2005.


Astrid Kramer
Astrid Kramer

SEO & Digital Strategy Consultant

Astrid Kramer Consulting

Astrid Kramer has been active in online marketing with a focus on SEO since 2007. For more than 6 years she has been advising market-leading and wide-reaching portals, publishing sites and shops. She has also lectured at the Bertelsmann Academy, Hamburg Media School, Good School and AFS. Her academic background includes a master's degree in information science, social psychology and legal informatics and a postgraduate course in business management.


Hanns Kronenberg
Hanns Kronenberg

Senior SEO Manager

Chefkoch

Hanns is a senior SEO expert at Chefkoch (Gruner+Jahr, from 2022 RTL). With over 22 million unique users per month, Chefkoch is Europe's highest-reach food platform (#3 worldwide). Hanns studied business administration with a focus on marketing with Prof. Dr. Dr. h.c. mult. Heribert Meffert in Münster and has been involved with search engines for over 20 years. After holding management positions at companies such as RTL, Deutsche Telekom, Tomorrow Focus, muenchen.de and meinestadt.de, Hanns is a familiar face on the SEO scene, particularly due to his many years as Head of Marketing at SEO tool provider SISTRIX. In addition to his work at Chefkoch, Hanns also advises various companies as an SEO expert. He reports on his experiences from the SEO kitchen at Chefkoch and his SEO tool experiences as co-host together with his wife Christine in the SEO podcast "SEO Date".


Michael Kühn
Michael Kühn

Senior Consultant

morefire

Michael Kühn is a Senior Consultant in the Paid Media area at the online marketing agency morefire.

After 9 years of in-house work as SEA manager in e-commerce, he has been focusing on the paid area in B2B marketing at morefire for 3 years.
His passion is the strategic set-up and sustainable development of Google Ads accounts, as well as the integration of SEA/Display campaigns with other marketing channels and CRM structures.
When he's not working on optimizing his clients' lead campaigns, he can be found in the rehearsal room, playing gigs with his cover band or going on hiking tours.


Jana Lavrov
Jana Lavrov

Head of Editorial SEO

ZEIT ONLINE

Jana Lavrov is Head of Editorial SEO at ZEIT ONLINE. Her focus is an editorial search engine optimization. Since 2014, she has been in charge of the editorial SEO department in the Berlin newsroom of the online news portal, where she built up the SEO team and integrated search engine optimization into the editorial workflows. Previously, Jana worked as a freelance writer for radio, print and television, did press and public relations work for internet start-ups and volunteered in film and television productions. 


Robin Lord
Robin Lord

Head of Innovation

Aira

Robin is the Head of Innovation at Aira, a UK digital marketing agency specialising in business growth - not just traffic. He was previously head of SEO at Distilled-Brainlabs and, before that, worked with clients from Manchester to Singapore, focusing on everything from technical SEO audits and Python-based data analysis, to multi-channel marketing strategy. 

Robin can be found tweeting a 50/50 split of marketing strategy and puns. He also blogs at therobinlord.com (a domain, he assures us, that was chosen for cost rather than arrogance) and created the free Tag Manager analysis tool Tag Mapper, as well as the Slash Escape ReGex learning game.


Stacey MacNaught
Stacey MacNaught

Director

MacNaught Digital


Stacey MacNaught is an SEO and content marketing specialist. She runs a small consultancy in the UK, where she offers services to clients as well as running a portfolio of affiliate and lead gen websites. She's spoken at conferences including BrightonSEO, SearchLove and Mozcon.


Kristjan Mar Hauksson
Kristjan Mar Hauksson

Digital Evangelist and Partner

Pipar\TBWA

Kristjan has built up digital focused marketing agencies in 5 countries and is currently starting the TBWA Nodics alliance, his last project was co-founding SMFB Engine, a digital marketing agency working with award-winning creative agencies SMFB & F&B.

He has close to 30 years of experience creating and executing marketing for great brands in over 20 markets. Ranging from small local to fortune 500 doing some exciting cross border, multilingual communications. He was awarded the 2014 European Search Personality and in 2018 won in cooperation with F&B and The Engine Gran Prix at Eurobest for Media among others. 


Sanja Markovic
Sanja Markovic

SEO Specialist

Webcertain

Sanja is an SEO Specialist at Webcertain and has worked in SEO for over six years. She studied environmental sciences, but ended up working in digital marketing. She is in particular interested in content optimisation and enjoys in carrying out SEO audits. 

Sanja speaks Serbian, English, Spanish, and trying to learn Chinese too. One of her biggest passions besides SEO is yoga. 

Originally from Serbia, Sanja now lives in Spain.


Thomas Mindnich
Thomas Mindnich

Founder and CEO

TermLabs.io

Thomas Mindnich is passionate about algorithms and scaling, but also about digital marketing with a focus on SEO. His entry into the online world was already in 1996 via Affiliate and with the first own websites. Since 2002 Thomas is managing partner of ITam GmbH.

Today, Thomas advises clients on SEO and business topics and, as Founder, runs TermLabs.io - a collection of tools for data-driven content work.


Patrick Mohr
Patrick Mohr

Managing Partner

mohrstade

Patrick worked as Data Scientist and digital analyst in management consultancies and agencies. As lecturer in universities he enjoys to share his experience with data related projects. In 2019 he founded together with Marcus Stade the marketing technology consultancy mohrstade. Furthermore, he is Co-Founder and Co-Organizer of the Analytics Pioneers Community - The biggest digital analytics community in DACH.


Julia Munder
Julia Munder

International Marketing Director

Maxwell Scott

Julia Munder is the CEO of RO Pictures, a straight-talking, end-to-end video production company on a mission to create striking visuals that always convert. With 10 years of experience in e-commerce, digital marketing, and international communications, Julia is a strong advocate for uniting all things creative and analytical. Having recently been quoted as a marketing expert by the likes of The Guardian and Marketing Week, Julia regularly speaks on international localisation, video content strategy and effective workflow implementation. She also currently holds a position as international marketing director for an award-winning luxury leather goods brand and has just received a coveted Drapers Award for her work.


Laura Nelle
Laura Nelle

Senior Specialist Performance Marketing

Projecter

Laura has been with the agency for three years. As a Senior Specialist in Performance Marketing, she supports clients in the field of SEA. Whether international retail or regional energy supply - search engine marketing has a lot of potential that needs to be used skilfully.


Jens Neumann
Jens Neumann

B(r)and-Manager, visionary. Simply Doer

playbook360

From band manager to brand manager: Jens Neumann founded the Euro dance legend Mr. President ("Coco Jamboo"), was one of the first podcast pioneers, made video marketing smart and is now a 360-degree service provider when it comes to producing moving image content in the age of social media. And that's without having studied even one of the topics. How does it work? With the right motivation, a passion for new challenges and a high willingness to learn. Or, as the autodidact says: just do it.

As a coach, Jens Neumann makes "making it simple" easy - and big brands like 121Watt, AIDA, Google and others rely on it. His workshops inspire with gripping stories, unusual insights and profound know-how - an exciting mixture that offers participants an intensive insight into the world of video and music production. Jens Neumann shows how this can best be achieved, directly and authentically. With unusual methods that ensure more identification, more willingness to perform, more creativity. And thus also for more success in video marketing. 


Norman Nielsen
Norman Nielsen

Vice President Growth - Organic & CRM

omio

Norman Nielsen is Vice President Growth (SEO, CRM, ASO, Content Marketing) at travel platform OMIO and works with colleagues from over 40 different nations. Prior to that, he spent 6.5 years building the global SEO and content marketing team at Zalando and built SEO into a success channel at Axel Springer's real estate portal. 

He is considered a specialist in international search engine optimization, innovation management and global teams. 

As an independent consultant, Norman supports global companies on their digital strategy and online marketing. He brings experience from 16 years of e-commerce for international companies as well as his education on 3 continents. 

Following the motto "people first, but product second", Norman sees the future success of e-commerce companies in the ability to derive personalized, automated, user-centric products from data and quickly bring them to the international market. 


Lennart Paulsen
Lennart Paulsen

Founder and CEO

Trakken GmbH

Lennart Paulsen is founder and CEO of Trakken GmbH. After studying business administration in Hamburg, Sydney and Bern, Lennart joined Google in Hamburg, where he advised companies in the media and entertainment industries. In 2008 he founded Trakken together with Timo Aden and advises companies on how to use the Google Marketing Platform and the Google Cloud Platform.  


Liraz Postan
Liraz Postan

International SEO and Content Consultant

LP Marketing Services

Liraz Postan is an International SEO and Content Expert for more than 13 years.

Liraz led SEO and content strategies from B2C to B2B, from Gaming to business niches. She started her SEO career at 888.com learning all SEO fundamentals in the most competitive niches, then moved to management positions and built an entirely new SEO acquisition channel in some corporate international companies such as Neogames, Plarium, and more.

Her last role was SEO and Content Director at Outbrain, where she led all content marketing strategy, editorial calendar, and smart 2B2 SEO strategies.

Today, Liraz is consulting with corporate international companies for the best SEO and content strategy to hit organic presence and outrank the competition. Combining a holistic SEO approach, Liraz believes the best way to bit organic results is cooperation and internal education for all teams.

Liraz is an International SEO speaker at global conferences: from SMX, SEMrush online offline and online events to BrightonSEO and more.


Alin Radulescu
Alin Radulescu

Online Marketing Consultant

Alin Radulescu is a freelance online marketing consultant and advises companies from various industries on organic search engine optimization. He is specialised in technical search engine optimisation, web performance and large-scale SEO in an international context. Alin also gives technical SEO seminars at 121WATT GmbH.

Until the end of 2018 Alin was head of the SEO department at windeln.de SE. There he helped to build up the SEO team and supervised the internationalization and automation of the SEO strategy.


Lily Ray
Lily Ray

Senior Director, SEO & Head of Organic Research

amsive digital

Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.


Madeleine Ruhe
Madeleine Ruhe

Team Lead Technical SEO

RTL Deutschland

Madeleine Ruhe is still new to the speaker universe, but no less experienced for that. She discovered her passion for SEO while still at university and worked her way up from trainee to Team Lead Technical SEO. Madeleine has been working at RTL Germany since April 2018, where she is responsible for the digital product portfolio of RTL+, RTL.de and wetter.de, along with other projects. When she's not working, you'll meet Madeleine while traveling or doing outdoor sports. She lives and works in Cologne.


Mike Ryan
Mike Ryan

Head of Retail Insights

Smarter Ecommerce

A Boston native living in Austria, Mike is Product Manager for the Google Shopping management solution Whoop! and Product Owner for the free Google Ads visualisation tool, Orbiter. He combines years of retail operations experience with a curious and analytical mindset. He has been published by PPC Hero and Search Engine Land and featured at events like SMX and Ecommerce Expo.


Samuel Schmitt
Samuel Schmitt

Founder

thruuu

Samuel started his blog about SEO and Digital Marketing in 2019. In less than two years, he got a lot of traction and visibility, and his articles have been praised by the community and shared by leading SEO companies such as MOZ, Ahref or SEMRush.

Besides being an avid blogger, Samuel launched thruuu, an SEO tool for SEO experts and copywriters. With this tool, Samuel aims to offer an easy way to analyse the SERP and gives insights to craft the perfect copy to rank first on Google.


Jes Scholz
Jes Scholz

Group CMO

Ringier

An Australian born German resident working across Europe, Africa & Asia, Jes is no stranger to the challenges of international digital marketing. Coming from the Berlin startup scene, she now leads marketing for the Swiss media company Ringier. A strong believer in data driven marketing and agile methodologies, she is passionate about the future of search.


Dominik Schwarz
Dominik Schwarz

Chief Inbound Officer

HomeToGo

Dominik Schwarz is Chief Inbound Officer at HomeToGo, the search engine for vacation rentals and holiday apartments. The internationally operating company is one of the fastest-growing start-ups in Germany (Gründerszene). The Berlin-based SEO team is winner of the SMX Advanced Seattle "In-house Team of the Year" award 2018 as well as the "Organic Team of the Year" and "Chair's Selection" (THE DRUM).

Previously, Dominik worked at KAYAK, a flight and hotel comparison company, where he oversaw more than 30 local US-based markets as Director SEO Europe. Dominik is publisher of the In-House SEO platform VERTICALINHOUSE (DE). He lives and works in Berlin.


Robert Seeger
Robert Seeger

CO-Founder and President

FMX World

Robert Seeger - son of a Norwegian sweater - spreads homespun theses about innovation and sales. The studied art historian is considered a recognized expert on late Gothic Madonnas and postmodern marketing. For almost 20 years he has been advising, provoking and proselytizing companies, ministries and NPOs in all matters concerning innovative thinking and revolutionary marketing. Since the beginning, Robert has been committed body & soul and heart & brain to the Wings for Life World Run. As a social guy and motivator he uses all his power to make sure that soon people with spinal cord injuries will be able to walk again.


Majid Shah
Majid Shah

Head of Marketing & Growth

Norgic AB

Majid is an ambitious and result-oriented digital marketing & growth strategist with 12 years of experience in creating & executing multi-channel marketing & brand awareness campaign strategies, increasing customer acquisition, engagement, retention, conversions, ROI and enhancing market growth.


Kate Sikora
Kate Sikora

Managing Director

Noble Digital Performance

Kate leads the UK division of Noble, a performance marketing agency that specialises in search, display and social marketing. She is passionate about integrated search strategies and is constantly striving to ‘Be Better Every day’ for Noble's growing list of UK/European clients, whilst building a team of equally-obsessed marketers. Kate is a guest lecturer at The University of Bath. In her free time, you’ll find her running around after her 1-year-old daughter or cooking up a storm in the kitchen.


Susanne Sommer
Susanne Sommer

Team Lead SEA

Seokratie

Susanne Sommer has built up the SEA division at the Munich-based online marketing agency SEOKRATIE. SEOKRATIE advises companies on SEO, SEA, content marketing, video marketing and UX. 
Her clients include companies from all industries, from eCommerce to B2B. 
Susanne knows both the agency and the corporate side through various positions in online marketing.


Axel Sonnenstuhl
Axel Sonnenstuhl

Team Lead Digital Marketing Communication

Orthomol

Axel has been involved in digital marketing for over 15 years, primarily in SEA. After several agency stations, he is now Team Leader Digital Marketing Communication at Orthomol. 

In his position, he and his team take care of the topics of paid media, tracking & analytics, e-commerce and retail. 


Martin Splitt
Martin Splitt

Developer Advocate, Webmaster Trends Analyst Team

Google Switzerland

Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the web. He is involved with the web standards community as well as the global web and JavaScript developer community, working to keep the web open.


Kai Spriestersbach
Kai Spriestersbach

Owner

SEARCH ONE

With more than 18 years of professional experience in the field of online business, web development and online marketing, Kai Spriestersbach is a true specialist in digital business models. During the last years, he published numerous articles on seo and web development in professional journals and gave more than 25 talks as a speaker on SEO and online marketing conferences in Germany and Austria.
Currently he is focused on creating, developing and maintaining self-owned websites, like magazines and review sites in full time and owner of the boutique consulting and web publishing firm SEARCH ONE, which he started part-time during his apprenticeship as a multimedia producer, after which he specialized in search engine optimization. Kai has also experience as Search Strategy Consultant and WordPress developer, for digital marketing agencies and clients in the e-commerce and web publishing industry. Because he loves teaching and passing his knowledge to others, he is also guest lecturer for the Bachelor study programme E-Commerce (B.Sc.) at the University of Applied Sciences, Würzburg-Schweinfurt and hold seminars and lectures. During the pandemic, Kai started a part-time Master of Science (M. Sc.) program in Web Science at TH Köln, which he expects to complete in June 2023.


Marcus Stade
Marcus Stade

Head of Analytics / Partner

mohrstade

Marcus worked as online marketing manager and digital analyst in online companies and agencies. He founded together with Patrick Mohr the marketing technology consultancy mohrstade. Furthermore he is Co-Founder and Co-Organizer of the Analytics Pioneers Community - The biggest digital analytics community in DACH.


Heiko Stammel
Heiko Stammel

Technical SEO & Product Manager

DER SPIEGEL

Heiko has been Technical SEO at DER SPIEGEL in Hamburg since 2018. Born in Cologne, Heiko is part of the product management team there and in his role looks after the optimization & further development of the news portals spiegel.de and manager-magazin.de. As a computer scientist, Heiko forms the interface between product and IT and works very closely with all relevant departments.

The biggest challenge was the relaunch of the portals, which involved not only an extensive design switch but also the conversion of all technical systems. 

Previously, Heiko worked as a technical SEO at WELT, where he also provided SEO support for a major relaunch. In addition, he led SEO workshops for colleagues in the Axel Springer training network and was the general contact person for all technical SEO questions in the Axel Springer environment.

Heiko Stammel has been in the SEO business since 2008 and has gone through several stages here - in addition to agency work and freelancing, he has been working on the in-house side since 2013.


Katharina Stapel
Katharina Stapel

Owner and CEO

Stapelfux

Katharina Stapel is the owner and managing director of Stapelfux GmbH and an expert in behavioral economics and digital sales processes. She supports mid-sized companies, as well as corporations in building and implementing digital sales processes, trains teams and educates Digital Sales Manager - Consultant. As a science nerd, she is involved in the design and implementation of various studies and publishes regularly with the claim to make science applicable to practice and advocates for the professionalization of sales processes in companies. 

She is currently co-leading a study on "Nudging" at the Hannover Medical School. 
She has been a speaker on these topics for over 15 years. 


Sarah Stein
Sarah Stein

Head of Search Experience, Deputy Head Audience Development

SWR

Sarah Stein leads the Search Engine Optimization division at SWR as Head of Search Experience and she is the Deputy Head of Audience Development. Sarah helped build the SEO department at SWR while working as a news editor. She studied political science, German studies, Italian literature and social media management in Milan, Trier and Cologne and then did a traineeship in print. Sarah developed an interactive workshop concept for search engine optimization for SWR: "Be found better, reach more people". Within a short time, SWR has managed to increase the number of hits via search engines to such an extent that they are now the largest source of traffic to the entire SWR website.


Florian Stelzner
Florian Stelzner

Managing Partner

Wingmen Online Marketing

Florian Stelzner's core competence is the creative and goal-oriented presentation and simplification of complex interrelationships in trainings, seminars and workshops.

His experience from over 15 years of successful work for well-known companies & brands enables him to develop pragmatic and implementable solutions for Wingmen customers.

The founding of Wingmen Online Marketing GmbH in July 2013 means for Florian: consulting with the highest quality standards and individuality for each customer.


Lisa Stober
Lisa Stober

Senior Technical Project Manager SEO

Solute

Lisa Stober works in Online Marketing since 2014 and specialized in SEO in 2016. First she started as a Technical SEO at the price comparison website billiger.de which is a project of the solute GmbH. Afterwards she was responsible for several recipe websites at Hubert Burda Media where she also did SEO for the successful project einfachbacken.de. 2020 Lisa came back to solute GmbH as Teamlead SEO and besides technical topics she is responsible for developing a SEO Data Warehouse. With SEO-Soul she is also self employed since 2021.


Marcus Tandler
Marcus Tandler

Gründer und Chief Evangelist

Ryte

Marcus Tandler, also known as "Mediadonis", is co-founder and co-managing director of RYTE (formerly OnPage.org), a multiple award-winning software for sustainable website quality management. Marcus loves SEO and has been active in SEO since 1998. With the launch of Google in Germany in 2000, he grew up with Google and its search algorithm. He is a frequent speaker at conferences around the globe such as TEDx, LeWeb, The Next Web, SMX and O´Reilly´s web2.0 expo. In addition, he has also given lectures at in-house events of large corporations such as Google, Facebook and Microsoft. Marcus holds a master's degree from the University of Augsburg and a diploma in media marketing from the Bavarian Academy for Advertising and Marketing in Munich. Today he is a lecturer at the University of Applied Sciences Würzburg-Schweinfurt, the University of Applied Sciences Munich and the University of Applied Sciences Salzburg. In April 2017 Marcus was awarded "European Search Personality of the Year" at the European Search Awards in Krakow.


Thuy Ngan Trinh
Thuy Ngan Trinh

CMO

Project A

At just 30 years old, Thuy Ngan Trinh (PP) is already Chief Marketing Officer of Project A, one of the leading venture capitals in Europe.

She and her team support tech startups like Trade Republic and Sennder from early stage to scale up, building and executing growth marketing and MarTech.
Thuy Ngan started her career at Zalando and Bosch. In 2015, she joined the marketing team at Project A. 
After a stop at Facebook, she returned to Project A, first as Head of Customer Acquisition and ultimately she was promoted to CMO.


Frederick Vallaeys
Frederick Vallaeys

Co-Founder and CEO

Optmyzr

Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.

Fred is also an accomplished speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX and Hero Conf. He is also listed at #4 on PPC Hero’s definitive industry ranking of the 25 most influential PPC experts of 2020.

After publishing his first book "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019, Fred is currently working on his second book about automation and how to use it to gain a competitive advantage. 


Andrea Volpini
Andrea Volpini

Cofounder and CEO

Wordlift

Andrea Volpini is the CEO of WordLift, a visionary web entrepreneur, focusing on semantic web, artificial intelligence and SEO. 


Stephan Walcher
Stephan Walcher

Director SEO

Auto Scout 24

Stephan Walcher is Director SEO at the online marketplace for new and used cars AutoScout24.

He has more than 15 years of experience in online marketing.

In his professional career, he has worked in various positions for well-known companies such as Microsoft Deutschland GmbH, Catbird Seat GmbH, 1&1 Mail Media GmbH and Ryte and diva-e.


Dominic Woodman
Dominic Woodman

Founder

teflSearch

Dominic is the founder of PipedOut, a startup which builds data warehouses for SEO teams. Before that he ran teflSearch and worked at Distilled as senior consultant. He has a background in full stack web development, maths & economics.

He's worked with companies of all sizes from Fortune 10 to small start-ups, writes and was a regular speaker at everywhere from Inbound to SMX & Searchlove.

Based in London with a small french bulldog, he makes things, breaks things and automates as much as possible. (And really loves Bruce Springteen.)


Danielle Woods
Danielle Woods

Account Manager

Webcertain

Danielle is an experienced marketing Account Manager. In her role at Webcertain, she manages digital marketing activity for clients across many industries, including manufacturing and technology. Danielle has a real passion for PPC and enjoys driving marketing success for her clients, as well as providing high-quality guidance and support for B2B companies. 

Danielle has worked in marketing across varied industries from technology and construction, to eduction, beauty and travel.


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