Britta's professional passion lies in B2B SaaS Marketing, ecommerce and modern leadership. She currently leads the global revenue marketing team at Spryker and combines strong content, performance and organic marketing channels for a powerful marketing impact. Before that, she built up the inbound marketing at Trusted Shops, in the last role as Director Inbound Demand Generation. Directly after her Master's degree in International Business Studies, Britta supported ecommerce shops on their online marketing strategy on the agency side. 

With 20 years of professional experience, Technology Engineer Evangelist Jens Altmann has accompanied and built up countless projects. In his role, he helps companies build IT teams, select the right software infrastructure and architecture, and plan and implement complex software projects. He describes himself as a technology nerd and code artist, whose enthusiasm for software development was awakened at an early age. The topics of security, big data and performance are particularly important to him.

Sascha Blank was self-employed with an SEO agency in Dortmund. In 2017, he changed sides and joined UNIQ GmbH as International SEO Manager, which was renamed Urlaubsguru GmbH in 2021. In the meantime, he is Director Inbound Marketing and responsible for organic success in search engines, among other things. Furthermore, he is involved in the www.verticalinhouse.de project of Dominik Schwarz (Hometogo).

Justus Blümer is a specialist in the implementation of web analytics and marketing tech and, as a freelancer, supports companies that want to base their decisions on comprehensible, reliable and privacy-compliant data.
Stations before his self-employment were TRG The Reach Group and for 8 years Wingmen Online Marketing as SEO Consultant in Hamburg.
He is founder of owntag.eu and writes articles about Google Tag Manager, Google Analytics, JavaScript and tracking infrastructure in his blog hume.dev.

Tom heads up the Search Science team at Moz, where his research and analytical, data-heavy approach is helping to build the next generation of SEO tools. Previously, he worked as a freelance consultant, and led the London Consulting team at Distilled, advising clients on everything from technical SEO to mergers and acquisitions. Tom frequently shares his thoughts on all SEO topics on the Moz Blog and on Twitter.

Jente is senior consultant and co-founder of Stitchd, a boutique consultancy firm that supports organizations in making data actionable in a digital context.

Over the years, Jente has been involved in digital analytics projects across the Benelux. During these projects, Jente has first-hand experienced the gap between ‘making ambitious digital strategies’ and ‘translating those into operational excellence’. He understands the complexity of the challenges enterprise level organizations are facing. And will come up with initiatives that can be taken to accelerate the growth of a company’s digital analytics maturity.

Jente is an active contributor to the analytics community. He’s one of the organizers of Measure Camp Brussels. And loves to share experiences and spark innovative ideas on conferences. He teaches a Marketing Analytics class to Data Science students.

Pia Dederichs is a Senior Consultant in the Paid Media area at the online marketing agency morefire. Pia has been working in data-driven marketing since 2014 and specializes in the paid area in B2B marketing at morefire.Her passion is the strategic setup and sustainable further development of Google Ads accounts, as well as the dovetailing of SEA/display campaigns with other marketing channels and CRM structures.When she's not working on optimizing her clients' lead campaigns, she can be found on the ice in winter and on the beach volleyball court in summer.

Pardeep (AKA Paddy) has gone from programming geek to chief Lego player and is the Head of Agile Practices at QA Limited. He has previously rolled out Agile education to over 100k agilists within a global bank and has worked in the field of Business Analysis for almost 20 years. He previously led the global Business Analysis Community of Practice comprising of over 2k practitioners. He is the Communities Director for IIBA UK and specializes in multiple Agile frameworks, holding various certifications; CSPO (Scrum), CSM (Scrum), A-CSM (Scrum), SPC (Scaled Agile Framework), LeSS (Large Scale Scrum).

Pardeep is passionate about innovation education and is the creator of Jungle Scrum (a fun and interactive innovation workshop), and is launching his personal blog paddydhanda.com. He also tells really bad jokes according to his two young children.

As a Senior Online Marketing Consultant, Jonas specializes in SEA (Search and Shopping) and works at The Boutique Agency in particular on technical topics such as tracking, SA360 and feeds. He also deals with automation solutions via BigQuery and other Google Cloud tools.

While others wanted to become professional footballers, Julian has always been fascinated by online marketing. Although he still studied history and archaeology, he started blogging on www.Seokratie.de in 2007 and turned his passion into his profession. Over time, the blog became an online marketing agency. Today, the Munich-based agency employs around 20 people in the fields of SEO, SEA, content marketing, social media and usability.

Christian Ebernickel works as a freelance digital analytics consultant and advises companies on the design and development of complex tracking setups, data strategy and conducts audits. For Miele X in Amsterdam, Christian develops solutions for enterprise-wide data-driven decisions as "Global Expert Analytics & Strategy".

Falk is a freelance consultant for marketing, brand management and innovation topics. For the past 12 years, he has been helping brands and companies to take advantage of the opportunities presented by digitization.

Before becoming self-employed, he founded a startup and built strategy teams at Scholz & Friends in Hamburg and the United Digital Group. As Director Digital at Liganova, he led the digital transformation of the retail and event agency. He also lectures regularly at his alma mater and volunteers to advise NGOs on their marketing.

Sandrine Fackner is SEO Manager for car insurance at Allianz Germany with experience in product management, content management and AB testing. In addition, she is responsible for the template optimization of the landing pages for Germany. Her professional career from CHECK24 to Allianz enables her to successfully scale search engine optimization to corporations, medium-sized companies or start-ups. The master's degree in "Content Strategy" completed in Graz forms the foundation for her holistic approach to all topics concerning digital marketing.

Jens Fauldrath is founder and managing director of get:traction GmbH. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW's Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de There he moderates the podcast SEO House on current topics in strategic SEO.

Ana is a Conversion Designer at SiteTuners. She started her career as a Drupal and Wordpress Developer, but she soon realized that her visual skills could be used to make the web more user-friendly.

For almost a decade, Ana has been perfecting the art of designing pages that are not just good-looking, but also result in a higher ROI. Although looks aren't everything, having a beautiful and intuitive website might just be the missing piece that makes users click on your CTA instead of your competitor’s - which might just be a browser tab away!

Ana frequently finds inspiration around the world - so don't be surprised if you find her pretty much anywhere, with her backpack and camera in hand. If that happens, just say hi to her!

Sandra Finlay began her professional career over 25 years ago in the field of B2B conferences - at that time with the first Internet World Berlin. After several years in London, where she worked for Jupiter Research, she returned to Munich in 2000 and was responsible for business development for Overture Services. Today Sandra works for Rising Media supervising the content of their events in Europe.

Tobias Fox doesn't do storytelling, he does storydoing. As soon as SEO, Google Ads, Analytics or content marketing is on the agenda, Tobi rolls up his sleeves: because he's all about getting down to business. Whether as an experienced consultant and coach at the Stuttgarter Digitalagentur VERDURE or as a lecturer for digital marketing at colleges and universities - Tobi is a self-made man who infects everyone around him with his spirit of optimism. So even a talk with Tobi feels more like a workshop, because his style is practical, interactive and energetic. And at various trade conferences, he represents the voice of SEO. A Fox has to do what a Fox has to do.

Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked in PPC since 1998, and over those years he has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Emilia Gjorgjevska is a mar-tech engineer at MMS Tech & Wordlift. In the past, she worked as a Python Engineer with a focus on technical SEO. Her formal background is in computer science and engineering and has a multiyear onsite & remote work experience: worked in an agency, in-house, and as a freelancer, combining marketing, business development, research and copywriting into a single role. Her work was recognised by the IEEE, British Council, Nesta, the University of Texas at Austin, World Bank, Pioneers and Faculty of Computer Science & Engineering - Skopje. Her manifesto: work, have fun, and laugh along the way!

As founder and owner of Büro für gute Websites and TechnicalSEO.de, André Goldmann is an expert in online-marketing, UX/UI- and SEO with 20 years of industry experience. He developed and marketed his first website at the age of 14. Among other things, he worked for Unister GmbH and worked for several web and advertising agencies as an in-house SEO and consultant. From 2012 to 2017 he was CTO and COO of 121WATT GmbH.

André mainly supports his clients with SEO audits, Google Analytics and Conversion Rate audits as well as UX and Landingpage audits to optimize their new and existing websites. He is also a mentor for online marketers and SEOs of mid-sized companies.
As a lecturer at Steinbeis University, he has held more than 80 seminars on website usability and experience, online marketing, advanced SEO and technical SEO as part of the Certified Digital Marketing Manager (SHB) training program.

Bastian Grimm is the CEO & Co-founder of Peak Ace and a renowned expert in large-scale, international SEO, managing sites of almost any size and in highly competitive industries.

With more than 20 years’ experience in online marketing, technical and global SEO, Bastian was named “Search Personality of the Year” at the 2019 European Search Awards: a welcome acknowledgement of his contributions to a rapidly evolving industry. He currently oversees both Peak Ace’s search engine optimisation and content marketing initiatives. 

Bastian’s believes that understanding a target market means not only getting to grips with the language, but also the culture. This has given him a unique perspective on how to reach global audiences. Bastian leads a thriving team of expert native speakers, equipped to serve clients in 20+ languages, and the results speak for themselves.

A full-service performance marketing agency with a focus on “all things search”, Peak Ace has a flair for over-achieving. Uncompromisingly technology-driven and a favourite of high profile clients such as Airbnb, SEPHORA and McKinsey & Company, Peak Ace is also celebrated among the marketing industry. In 2021, it was named Best Large Integrated Agency by multiple industry awards bodies, in both regional and global competition. Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and always going to bed with “inbox zero”.

Christopher Gutknecht is Head of Acquisition & Optimization at Bergzeit GmbH. Prior to that he was Head of Online Marketing at the Munich eCommerce agency norisk GmbH. He describes himself as a “SEA child” – his heart has been in this area since 2008. After a stopover at intelliAd, he and his team have been supporting shop customers in the area of performance marketing since 2013 and are passionate about developing new tools and innovations in the area of SEA automation so that team and customers can concentrate more on the actual mental work.

Curt Simon Harlinghausen is Managing Director of the Digital Hub Miele X in Amsterdam, a subsidiary of Miele Cie. He is also a partner and investor in other companies in the digital economy in Germany, Poland
in the digital economy in Germany, Poland, India and Korea. Since 2001, Harlinghausen lectures
and speaks about topics such as the digital future, social media, SEO, mobile,
digital evolution strategies, growth hacking, memetics, business modeling, eCommerce
and international start-up topics. Furthermore, Curt Simon Harlinghausen sits in 2 supervisory/advisory boards and is a founding member of the BeyondGender Agenda Initiative.

Timon Hartung has been active in online marketing and ad tech for over 15 years and has gained extensive experience both at the corporate level and as a startup founder. He has his origins as a technology specialist in SEO, where he is also known as a speaker at international conferences and as a lecturer. But also in performance marketing his expertise is very large, especially in the topics of Facebook, direct traffic and its tracking possibilities. With his SEO agency apexmedia, he has been advising medium-sized and large companies worldwide for many years, mainly in the areas of SEO technology, SEO strategy and SEO content marketing. 

Markus Hövener is founder and SEO Advocate of the online marketing agency Bloofusion (www.bloofusion.de). As managing partner of Bloofusion Germany he is responsible for all activities in Germany, Austria and Switzerland. Markus Hövener is also a book author (including "International SEO"), writes many articles for the Bloofusion blog, podcaster ("Search Camp" and "Alles auf Start"), knowledge broker (especially at www.omcampus.de) and appears as a speaker at many conferences.

Alexander Holl is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO and Google AdWords in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Alexander was among other things managing director at kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy. 

A veteran of the digital marketing industry and "Top 25 PPC Expert", she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers.Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEL, SEMrush, and WordStream blogs/webinars.In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

Billie is the Learning and Development Manager at SALT.agency, one of the leading technical SEO agencies. She has spent many years working with a large portfolio of clients and SEO projects, both agency and in-house. Billie has recently taken the step to move away from working with clients and to focus on developing others in SEO full-time. She specialises in technical SEO and accessibility and is thrilled to be influencing the generation of SEOs through her trainee programme.

Mark’s decade of PPC experience has included analyzing data and spotting trends within over 30,000 Google, Bing, and Facebook ad accounts and managing the PPC Team at SearchLab Digital. He regularly presents his research on trends in the PPC industry on webinars and at conferences around the world and his work has also been featured on outlets such as The Washington Post, MSNBC, BBC and CNN. In 2019, Mark was named the Most Influential PPC Expert in the world by both PPC Hero and Microsoft.

Pauline Jakober is founder and CEO of Group Twenty Seven, a boutique online advertising agency specializing in Google Ads and Microsoft Advertising networks for B2B and B2C businesses internationally. Pauline has over 20 years of marketing experience spanning multiple disciplines. She recognized the value of paid search advertising in the early years of web marketing and quickly made it her primary focus, launching her own paid search advertising agency in 2010. Today, Group Twenty Seven is a Google Ads Premier Partner and Microsoft Advertising Partner. Pauline is a board member at the Paid Search Association and founding member of the New England search marketing organization, SEMNE. Pauline is a regular writer and speaker on paid search marketing topics, contributing to industry publications, such as Search Engine Journal, and speaking at international events, such as SMXL Milan and SMX Munich. 

Melissa has been Content SEO Manager (B2B) at Phoenix Contact GmbH & Co. KG, the global market leader for electrification, networking and automation. Since the beginning of her job, she has integrated SEO into editorial processes and works very closely with content creators in the company - advising them with SEO know-how, providing training, conducting keyword research, and taking care of monitoring and strategy.

After studying English, she got to know and love SEO through her previous jobs, as a freelancer for a daily newspaper and as SEO Copywriter & Online Marketing Manager for a student consultancy. As a career changer, like most SEOs, she acquired the necessary know-how through continuous self-study and in her daily business.
Melissa's biggest passion besides SEO is strength training, so you can find her at the gym (or eating ) outside of work hours.

Arkadiusz leads the SEO team at Webcertain, where he has been working since 2007. With over 15 years of hands-on experience in international SEO, particularly in the area of technical SEO, he has helped clients with many challenges, ultimately leading to successful outcomes and improved SEO performance.  With his experience and strong analytical skills, he provides invaluable input to developing and deploying international SEO strategies, improving the organic performance of websites across multiple markets and managing the workflow of SEO activities. Arkadiusz is from Poland, but grew up in Canada and moved to the UK in 2007.

She became known as "Nerd in Skirt" over 15 years ago in the still small and rather private SEO scene in Germany. Since then, she has been considered a pioneer in strategic search engine optimization with a clear focus on large corporations and renowned brands. With her experience in SEO, UX, brand management, consumer psychology and business requirements, she serves international key accounts without losing focus on search and information management. Her academic foundation is a master's degree in information science, social psychology and legal informatics and a postgraduate degree in business management.

Hanns is a senior SEO expert at Chefkoch (Gruner+Jahr, from 2022 RTL). With over 22 million unique users per month, Chefkoch is Europe's highest-reach food platform (#3 worldwide). Hanns studied business administration with a focus on marketing with Prof. Dr. Dr. h.c. mult. Heribert Meffert in Münster and has been involved with search engines for over 20 years. After holding management positions at companies such as RTL, Deutsche Telekom, Tomorrow Focus, muenchen.de and meinestadt.de, Hanns is a familiar face on the SEO scene, particularly due to his many years as Head of Marketing at SEO tool provider SISTRIX. In addition to his work at Chefkoch, Hanns also advises various companies as an SEO expert. He reports on his experiences from the SEO kitchen at Chefkoch and his SEO tool experiences as co-host together with his wife Christine in the SEO podcast "SEO Date".

Cindy Krum is the CEO & Founder of MobileMoxie, an authority in the mobile SEO and marketing field. In this role, she provides cutting-edge, SEO strategies and concepts to her clients, and has been doing so for the past 14 years. She offers a perspective that is realistic and holistic; Her bottom-line, business-focused view of digital marketing and mobile SEO makes her an invaluable addition to any project. She speaks regularly at national and international industry events  and her company launched the first mobile-focused SEO toolset, Chrome extensions and APIs to help other SEO tools provide better insights about the mobile market and use-case.

Christian runs the blog SEO Südwest and has been working with SEO and search engines for more than 20 years. He regularly reports on current SEO and search engine news. Christian also has many years of experience in portal searchers at WEB.DE, GMX and 1und1, where he worked as a product and project manager. Every week Christian publishes the SEO blog “SEO im Ohr”.  

Aaron has been in the industry 10+ years, leading paid media campaigns with clients ranging from Fortune 50 companies to startups and local businesses. He's the VP of SEM at Tinuiti, a full service digital agency where he manages a team of 60+ search marketers across North America. Aaron's role is to look years ahead rather than days, helping to futureproof client marketing strategies and grow his teams' careers. 

In addition to his day to day, Aaron's a frequent industry speaker and educator at two universities, working to grow the next generation of great marketers. He spends his evenings and weekends as a golfer, a hockey player, and a budding hot sauce manufacturer. 

Michaela Linhart is a business information scientist and passionate digital analyst. Before starting her own business, she worked for 4 years at e-dialog, the largest specialist agency for performance marketing in Austria. Most recently, she was a Senior Digital Analytics Consultant there. In 2020 she won the Analytics Pioneer Award 2020 for her blog.

Lars has been in the online marketing industry for over 13 years. His background is in PPC/Analytics and after consulting companies and agencies for 4 years, he started his own agency Maatwerk Online which has over 35 employees at the moment. Lars was announce rising star in the PPC business in 2019 by HeroConf. As a speaker, Lars has been at HeroConf London, BrightonSEO, ADWorld Experience and is now ready to talk to the SMX Audience in Munich.

Liraz Margalit, PhD, is a Social Psychologist who specializes in Behavioral Design and Decision Making. She integrates Neuropsychology and Behavioral Economics perspectives to analyze User behavior and deliver actionable insights for business stakeholders. Liraz is a lecturer at the IDC and a worldwide keynote speaker.  Her consumer behavior research was awarded with the OBE, Online Business Excellence for 2016 as well as the Best of Neuromarketing and was chosen as CMSWire contributor of the year 2017. Her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes. She also writes an ongoing blog for Psychology Today named “Behind Online Behavior”.

Russell is a marketing data guy - having consulted or worked with some of the worlds largest brands he now is building the future of marketing tech whilst continuing his passions to change the way data is used my organisations all over the globe. Having run in-house, agencies, consultancies and his own tech businesses Russell has experience from working with startups to global enterprises. Russell often is a keynote speaker at conferences on marketing data and welcomes to Q&A style format to break open the discussion.

Thomas Mindnich is passionate about algorithms and scaling, but also about digital marketing with a focus on SEO. His entry into the online world was already in 1996 via Affiliate and with the first own websites. Since 2002 Thomas is managing partner of ITam GmbH.

Today, Thomas advises clients on SEO and business topics and, as Founder, runs TermLabs.io - a collection of tools for data-driven content work.

Sara is an SEO specialist working at Liip AG, one of the largest web development agencies in Switzerland. She is also the co-host of #SEOnerdSwitzerland, an SEO-specific Meetup, that she started in 2019. At Liip, she supports all partners and clients, in all corners of Switzerland, with SEO. The secret to her success, in addition to the technical skills she has acquired over the years, is the close collaboration with analytics specialists, designers, developers & content experts.

Jakobus Müller is an expert for international E-Commerce SEO projects. He is currently the Head of SEO at DOUGLAS and is responsible for 36 online shops across Europe. Before, he worked in online fashion retail at Peek & Cloppenburg. Operational excellence and being an in-house SEO is his passion.

Jörg Niethammer is the SEO responsible at Hansgrohe SE in Schiltach in the Black Forest, one of the leading manufacturers for showers, bathroom and kitchen fittings and kitchen sinks.

He has been working with websites for more than 15 years and turned his hobby into his profession. During his studies, he worked for the German Bundestag in Berlin and Allianz in Munich, among others. After that, he made it to SEO team leader in an online marketing agency in Munich. Since returning home, he has been responsible for all websites of the hansgrohe, AXOR and Hansgrohe Group brands as well as the B2B portals at Hansgrohe international. The focus is on technical consulting for the website product owners, coordinating content creation and optimization at headquarters, and general SEO support for the international subsidiaries.

In addition to his hobbies of cycling and the Swabian-Alemannic carnival, he also blogs privately from time to time (jnON.de) and can also be found on Instagram and LinkedIn.

Benjamin O'Daniel is an SEO consultant specializing in content. The trained editor and content marketer has been working in the SEO industry since 2012. 

With his colleague Fabian Jaeckert, he develops SEO and content strategies for companies and advises in-house teams on implementation. 

Both are known for their content performance podcast. In over 250 episodes, they have discussed numerous strategic topics and interviewed SEO professionals from the industry. Benjamin also shares his expertise on LinkedIn.

Christi is the Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has led Digital Marketing teams focusing on Search and Analytics at Microsoft, Expedia, Harry & David, Pointmarc (a Merkle company) and Point It. Christi is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Her love for digital and teaching others has driven her to speak at conferences globally including CES, AdWeek, SMX, PubCon, Digital Summit Series, and Search Insider Summit to name a few. 

Andreas Pantelic has been an in-house SEO through and through for more than 10 years.

He led the SEO team at the world's leading online store for luxury fashion mytheresa.com, among others, and has now been responsible for SEO in the finance industry for 5 years at Interhyp, Germany's largest broker of private construction financing.

Together with the SEO Chancellor, Andi likes to speak at conferences about the secrets of a successful cooperation between agency and in-house.

Dan Petrovic is Australia's best-known name in the field of search engine optimisation. His research and experiments have drawn attention of the worldwide community and major industry blogs. Dan is a frequent blogger and a speaker at all major Australian and select international search industry events. Conference delegates describe him as a passionate presenter with practical and actionable approach. Dan holds a multimedia degree from Griffith University in Brisbane, where he often presents as a guest lecturer and contributes to quality of teaching material as a member of the curriculum advisory board. Best way to get in touch with Dan is through Twitter.

Anke Peuss has been working as SEO Manager at HellermannTyton – a manufacturer of innovative cable management solutions - since 2010. She has established the field of “Search Engine Optimisation” in the company and currently looks after 30+ sister companies worldwide.

Through daily practice in a global environment, Anke has gained valuable experience in dealing with international SEO challenges.

In SEO trainings and workshops, Anke teaches local Content Managers SEO basics in a very practical way, thereby enabling them to create search-relevant content around the topic of cable management and thus become visible in search engines.

Anke is responsible for the topics "SEO Content Creation", "Technical SEO", "SEO Reporting" and the "SEO Know-how Transfer".

Vanda Pókecz is Senior SEO Product Manager at Ladenzeile, where by supporting the development of the shopping platform she helps millions of users find their favorites. In this role she has the capacity to drive product improvements from discovery to delivery. Her favorite part of SEO as part of the Product team is the opportunity to combine SEO requirements, UX and design in serving the user. Vanda is familiar with the difficulty SEOs face when it comes to resource allocation and experienced the other side of prioritization by acting as Interim PO of Ladenzeile’s Frontend team for 4 months. Prior to that she was active as SEO Manager focusing in large part on technical and analytical topics. Before starting her SEO career at Ladenzeile, she completed her MSc in Digital Marketing at Dublin City University, which through theoretical and practical experience allowed her to form a holistic view of digital marketing, opening her eyes to the importance of cross departmental collaboration in order to drive results. 

Anke Probst moved from the agency side to in-house SEO in 2014 and feels right at home there. She is not only concerned with SEO strategies and typical implementations, but also with the necessary processes within the company, suitable team setups and how SEO can function sustainably as an interface function in different structures. Here she draws on many intensive experiences as Principal SEO at XING and as Director SEO at Verivox. What she enjoys most: complex page structures, user-generated content, close collaboration with developers and product managers.

Larissa Ramsauer discovered her passion for the world of performance marketing a few years ago and has since shifted her focus to the strategic part. At Allianz Germany, she specializes in search and display campaigns. Her main focus is on the car insurance product.

In addition, she brings a strong expertise in social media, shopping and affiliate marketing. She acquired these components at her old employer, the e-commerce agency norisk. With the completion of her master's degree in "Digital Management", she is ideally equipped for the future.

Nik Ranger is the Senior Technical SEO Specialist at Dejan Marketing, the co-director of SEO Collective Australia, an SEO educational community based in Melbourne, published in two books with Majestic and Search Engine Journal with nearly a decade of experience under the belt. 

Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.

Similar to a lot of other search marketeers Ann-Kathrin stumbled upon SEO when on a total different path, which was political science studies and a journalist career path in mind.

But it didn’t took long for SEO to become a passion for her when starting working at webhelps! Online Marketing in 2014, where the focus already was very content driven SEO combined with local SEO.
After further years in the agency world as an SEO consultant, she started her first inhouse SEO position at StudySmarter. Here she has built the international SEO team from scratch and successfully implemented SEO within the product-led content strategy.

To get a deeper understanding of the technical side of SEO Ann-Kathrin switched from her political science bachelors to a bachelors degree in Web Development and also gave SEO lectures at the SAE institute in Munich.

SEO is where bots & humans meet and Ann-Kathrin‘s daily aim is to connect them in the best way possible.

Nina Roser is Head of SEO for the fischerAppelt agency. Together with her team, she is responsible for all technical, structural and content-related topics that make websites organically more visible for their target groups. She is particularly interested in the synergies of SEO with other disciplines, because the better the overarching understanding and cooperation, the more sustainable the success of a website.

Before moving into the agency world, Nina worked on the corporate side in the tourism sector: HRS and airberlin are two stations on her professional path. After the airline's insolvency, Nina was instrumental in designing the airberlin e-commerce department's award-winning #hireusasateam recruiting campaign, which helped the team gain new employment.

At the Institute for Culture and Media Management (KMM) at the University of Music and Theatre, Nina is a lecturer in "Media and Digital". Since 2020, she has been involved as a mentor with MentorMe, Germany's largest professional mentoring program for women.

Madeleine Ruhe is still new to the speaker universe, but no less experienced for that. She discovered her passion for SEO while still at university and worked her way up from trainee to SEO Lead. After working in the in-house team at billiger-mietwagen.de and CamperDays, Madeleine joined RTL Germany in April 2018. There, she works on various digital platforms and is now responsible - together with her in-house team - for building the multipurpose website RTL+.

Dan worked in Digital for 18 years. Within Digital Marketing, he works closely with the directors and heads of service to identify new business opportunities and strategies. 
He has an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Dan is proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within their strategies. 
Dan is a catalyst for change, as he plans and executes UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the digital sphere, he inspires and leads a large team of specialists, drives the delivery of brilliant digital products and services, mentoring at levels from executives to C-suite. Dan utilizes analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. 
He has built, nurtured and led a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Dan is defining the required digital capabilities across  people, their processes, and the technology they use. Dan made himself a visible leader by holding regular lectures and Q&A sessions with entry executives all the way up to C-suite teams.

Dr. Martin Schirmbacher is a lawyer and specialist lawyer for IT at HÄRTING Rechtsanwälte in Berlin, a law firm specialised in media and technology. There he is head of the IT and data protection team. Martin advises many well-known agencies and companies from the online industry as well as advertising and software companies. In his work he deals a lot with the legal aspects of new forms of online advertising. Martin and his team focus on contract drafting and negotiations as well as data protection.

Martin is a well-known speaker at numerous industry events. At the Search Marketing Expo (SMX) and Data Driven Business, Martin has given presentations on legal aspects of online marketing for many years. In addition, Martin also gives seminars for 121WATT and many in-house workshops.

Alex Schultz (he/him/his) is Chief Marketing Officer and VP of Analytics for Meta, formerly Facebook, leading consumer marketing and product analytics globally. Alex brings nearly two decades of direct response marketing experience to his CMO role, and is responsible for the global consumer marketing organization, promoting Meta’s brands, products and services. 

Alex also leads the analytics team (since 2015), and the internationalization team (since 2011), helping launch many of the company’s most impactful products and initiatives. He pioneered the integration of product and direct response marketing at Facebook and has run the biggest, most effective online direct response campaigns in the company’s history, helping grow the Facebook app, Instagram and Messenger to over a billion users.

Alex is gay and is the executive sponsor of Facebook’s LGBTQ+ Employee Resource Group. He holds an M.Sc. in Natural Sciences from Magdalene College, Cambridge, specializing in experimental and theoretical Physics. Alex hails from — and lives— in London.

Maike Schultze-Rhonhof has been the Lead SEO Manager for organic visibility at AXA Konzern AG sites since 2016. In addition, she is responsible for the sales-related paid social media area and established the topics of data analytics, conversion rate optimization and testing in the Group together with her team. After her media management studies at the Fresenius University of Applied Sciences in Cologne and stations such as Lufthansa Systems, she supported the in-house SEO teams at Chefkoch.de, SIXT ride, GetYourGuide and Axel Springer SE, among others. She is interested in sustainable optimization for the algorithms of the different search platforms and a reasonable channel mix. As an external consultant and mentor, she has devoted her heart and soul to the (knowledge) development of online marketing teams in companies. She has been teaching SEO at TH Köln since 2022 together with other great industry colleagues. 

Izzi is the Senior eCommerce Manager at kurzgesagt, one of the largest science Youtube channels in the world, where she drives growth for their online shop and beautiful products. She was previously team lead of Product Marketing for Website UX platform, Ryte, and Senior SEO Manager for international car rental company Sixt. 
 
Izzi loves sharing her experiences at industry events, distilling complex topics for all to understand, and (hopefully) making people laugh with her cheesy jokes and memes. 

Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the web. He is involved with the web standards community as well as the global web and JavaScript developer community, working to keep the web open.

Florian Stelzner's core competence is the creative and goal-oriented presentation and simplification of complex interrelationships in trainings, seminars and workshops.

His experience from over 15 years of successful work for well-known companies & brands enables him to develop pragmatic and implementable solutions for Wingmen customers.

The founding of Wingmen Online Marketing GmbH in July 2013 means for Florian: consulting with the highest quality standards and individuality for each customer.

Christian Tembrink has been digitizing the marketing and sales processes of well-known brands for over 20 years. In his first career station as e-commerce manager at the electricity provider Yello, he built up data-based online marketing controlling, was responsible for nationwide campaigns for the 2006 World Cup and increased sales successes with performance marketing. The Cologne-based entrepreneur left the electricity provider in 2007 and founded various companies - including the nationwide online marketing agency netspirits, which he successfully sold in 2021. In his role as a consultant, he optimized digital marketing strategies for Toyota Germany, APETITO AG or Globus Baumarkt to win new customers with digital content. In 2020, he published the reference book "Sales Psychology in Online Marketing" - a beginner's work with practical tips and tricks on how websites can shape purchasing decisions even more effectively. Since July 2022, he has been supporting the GROW Digital Group, among others, in setting up inbound marketing and content strategy as a marketing consultant. As a lecturer at the IHK Academy and also the Fresenius University in Cologne, he shares his practical experience in the areas of content management, digital marketing strategy and data-driven marketing.

Arjan is Chief Growth Officer at Abovo Maxlead, the largest independent media & marketing agency of the Benelux. Arjan  loves working on the bleeding edge of Digital Marketing, ever since he started working at Google in 2006. Over the course of 11 years of Agency work, he has advised many large international clients on their digital marketing strategy. Maxlead is the top reseller for GA360 in the Benelux and specialised in all Google Marketing Platform products. As a director on Abovo-Maxlead's board, Arjan is responsible for development & innovation of their services and finding product-market-fit for solutions & products. But ultimately, nothing beats partnering with a new client and then celebrating success once the plan comes together!

Marcus Tober, Head of Enterprise Solutions at Semrush and founder of Searchmetrics. With 22 years of experience implementing SEO and developing software products one of the veterans in the industry. Now at Semrush on a mission to change the way companies understand and execute SEO by eliminating dependencies and issues between SEO, product, engineering and marketing.

Sam brings a background spanning finance, economics, business & marketing – making him a decidedly different kind of marketer – one with a singular focus of making the business better. As EVP at Warschawski, Sam leads strategy, along with the agency’s award-winning digital & analytics teams. Sam’s approach to marketing flows from his unique combination of financial + operational expertise, analytics knowledge, performance marketing know-how and deep understanding of brand – with each strategy designed to challenge the status quo, uncover hidden opportunities, develop novel strategies and build scalable systems to capitalize.  In addition to his work at Warschawski, Sam is a Managing Partner at W Ventures, an early-stage venture capital fund, an advisor to multiple early-stage startups, and a member of the faculty at Johns Hopkins Carey Business School, Georgetown University + Cabrini University.

Mario Träger is the managing director of the Webworks agency. Webworks supports large and medium-sized online stores in starting, expanding and optimizing online marketing on a success basis. Mario Träger specializes in SEO and advises well-known clients such as OchsnerSport, Esprit, DefShop, Salamander and many more.  Until 2014, he was Head of SEO and Social Media of the multi-channel retailer "Josef Witt GmbH" (member of the otto group) and in this role had overall responsibility for SEO in 9 different countries.

Ulrika Viberg is the founder and owner of the Sweden based SEO agency Unikorn. She has a solid background in all things web considered, with nearly two decades of experience and deep knowledge in Technical SEO, Web Projects, and Digital Strategies.

Ulrika has worked with both organic and paid search, in-house and as a consultant at medium, large and enterprise sized businesses such as eBay and Rocket Internet. 

Named by Adweek on their 2018 Young Influentials List, Purna specializes in digital marketing, AI, and the future of search. In 2016 she was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. An award-winning former journalist, Purna is also a columnist for Search Engine Land and Moz. In her spare time, she is an avid traveler, aspiring top chef and amateur knitter. 

Johan is SEO and founder of Wingmen Online Marketing GmbH. Starting as a technical SEO Johan is working more and more in optimizing strategic, UX and content areas. Internal linking is the area where content, ux and SEO share the strongest connection. So internal linking must be a real passion for Johan.

As an expert in e-commerce SEO, Stefan Vorwerk worked as a consultant for 9 years and is currently Head of SEO at About You. He is responsible for an in-house team that supports 26 international online stores.

In addition, he has been publishing the DESI 250 (German E-Commerce Visibility Index of the 250 most visible online stores) since the end of 2020 and regularly explains at http://www.stefan-vorwerk.com/desi-250/ which measures the fastest-growing online stores use to succeed in SEO. For a little over 2 years, Stefan has also been increasingly sharing his passion for SEO in the form of lectures, podcasts, articles and meetups.

Britta Voß is the product owner responsible for Viessmann's international websites. As project manager, she is currently leading more than 40 countries through a complete relaunch.

She has been working for Viessmann in Berlin since 2021. Founded in 1917 and headquartered in Allendorf (Eder), the globally active family-owned company creates optimal climates for residential, industrial and commercial buildings with renewable energy solutions such as heat pumps and other sustainable products for heating, cooling and ventilation.
The media scientist (M.A.) initially started out in the journalistic field, but quickly found her way into digital marketing. In her previous position at the ACO Group, her focus was initially on content, SEO and social media, before she also took over product ownership for the development of the websites here. 

Patryk works as an SEO Specialist at Webcertain. His area of expertise is the technical side of SEO, from crawling and indexing strategies, web performance, to JavaScript and rendering SEO. He is focused on creating deep-dive technical audits to help his clients’ global websites perform better in organic search. Patryk originates from and lives in Poland.

Marty is an entrepreneur, author, speaker & BWCA wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, 2016 winner of three US Search Awards, including Best Large Integrated Agency. 

Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, The Washington Post and numerous others. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney. 

Entrepreneur Magazine wrote the reason for Marty’s success is his “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower." 

After helping Aimclear to Inc. 500/5000 status in 2012, 2013, 2014, 2015 & 2016 (5X fastest growing privately held US Firms) Marty advises Aimclear agency vision, services, content & creative-hands-on. aimClear was thrice named a top 100 workplace by Minnesota Business Magazine. Marty was thrice honored as a "Top 25 Most Influential PPC Expert," a TCB Top 100 People To Know in 2016 and claimed the coveted 2013 "US Search Personality Of The Year” tiara. He is a perennial judge and presenter at The European & UK Search Awards. Aimclear won multiple 2015/14 US Search Awards including "Best Use Of Social In A Search Campaign."

Marty's Wiley/Sybex books, "Killer Facebook Ads" and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. He has been cited & quoted in flagship publications including WSJ, Forbes, Inc. MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.

Susan has spent the last 20 years in digital marketing, in both brand and agency-side leadership roles. She currently acts as an advisor and consultant to B2B SaaS companies seeking to grow their customer base with paid media and smart content amplification.

Her deep experience in paid media and brand growth started in DTC and commerce, and discovered her skills there were in demand by growing B2B SaaS companies. She has spent tens of millions in ad spend across almost every ad platform, and managed email programs that generated millions in revenue. Her unique ability to be both analytical and creative has helped many brands sell more products, book more demos, and ultimately acquire more of the right customers.

Grant is Principal Consultant at Scarlett Solutions, a UK based consultancy specialising in business analysis/architecture, agile product management and digital transformation. He is also co-founder of The Visual Jam, an international visual thinking initiative whose mission is to unleash the creativity in every one of us!

Grant has over 20 years’ experience of delivering and leading enterprise-scale transformation and digital service design across government and financial services sectors. He combines his passion for business analysis / architecture with tools & techniques from other fields such as UX/CX and Agile in order to clearly define problems and identify effective solutions for his clients. He actively practices Visual Thinking throughout his work and is passionate about its ability to create alignment, improve understanding and generate creative ideas.

Oliver Zenglein is managing director at The Boutique Agency. Before that, the business economist (Diplom-Betriebswirt (FH)) and advertising merchant managed the online marketing of windeln.de, was responsible for the worldwide online marketing of the dating agency be2 and worked as online marketing manager at Scout24.

Oliver has been giving Google Ads seminars for professionals at 121WATT since 2009 and is blogging at https://www.the-boutique-agency.de/magazin.

As Senior Director, Digital Media, Inna Zeyger leads Amsive Digital's media team in managing a diverse portfolio of global enterprise clients spanning almost every vertical. She has 12 years digital media experience, dedicating over ten years to growing Amsive Digital’s media services, developing and mentoring an A-Team of strategists and providing thought leadership in the digital space. Her expertise is in ensuring that digital strategy aligns with clients’ larger business goals and is translated and executed expertly across digital media platforms including search, social, programmatic and more. Inna is also an adjunct professor teaching digital advertising at Fordham University, has been lecturing at NYU's school of continuing and professional studies for 8+ years and was a finalist for Search Engine Land's Female Search Marketer of the Year 2019.