Speakers - SMX Munich

16th & 17th March, 2022


Simo Ahava
Simo Ahava

Partner & Co-founder

8-bit-sheep

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

Simo is a partner and co-founder at 8-bit-sheep. He also writes a popular blog about everything related to Google Analytics and Google Tag Manager development at www.simoahava.com. As an experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.


Tom Alby
Tom Alby

Chief Digital Transformation Officer

Euler Hermes

Since 1994, Tom Alby has been dedicated to the digital world. He financed his studies by creating digital tools and also worked at one of the first search engines. Since then, the digital expert, who was called a "data freak" by brandeins, has been driving innovation at companies such as Google, Bertelsmann and bbdo. Since 2018 he has been Chief Digital Transformation Officer at Euler Hermes. Tom Alby is author of several books and lecturer for data science at HAW Hamburg.


Jono Alderson
Jono Alderson

Special Ops

Yoast

Jono is a digital strategist, marketing technologist and full-stack developer with nearly two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more.

He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets.

Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.


Tom Capper
Tom Capper

Senior Search Scientist

Moz

Tom heads up the Search Science team at Moz, where his research and analytical, data-heavy approach is helping to build the next generation of SEO tools. Previously, he worked as a freelance consultant, and led the London Consulting team at Distilled, advising clients on everything from technical SEO to mergers and acquisitions. Tom frequently shares his thoughts on all SEO topics on the Moz Blog and on Twitter.


Julian Dziki
Julian Dziki

CEO

seokratie.de

While others wanted to become professional footballers, Julian has always been fascinated by online marketing. Although he still studied history and archaeology, he started blogging on www.Seokratie.de in 2007 and turned his passion into his profession. Over time, the blog became an online marketing agency. Today, the Munich-based agency employs around 20 people in the fields of SEO, SEA, content marketing, social media and usability.


Christian Ebernickel
Christian Ebernickel

Digital Analytics Consultant

Christian Ebernickel Online Marketing

Christian Ebernickel is a freelance digital analytics consultant and advises companies in various industries on web analytics. He focuses on the conception and implementation of extensive tracking setups with Google Analytics and Google Tag Manager, audits and troubleshootings. He was awarded the Analytics Award in 2017 for his solution for evaluating personas with Google Analytics.


Pascal Fantou
Pascal Fantou

CEO

cogito ergo GmbH & Co. KG

Pascal is managing partner of cogito ergo GmbH & Co. KG. He is publisher and author of q48.de, a German online marketing and e-business blog for online executives eager to discuss. 

His focus is primarily on online business models and their optimization, so he helps various companies and well-known brands to improve their ROI within the entire Internet activities. He also works as a consultant for various companies, helping them to build in-house e-commerce expertise. As an investor he supports start-ups with innovative business models in the area of online and media.

Prior to his step into self-employment with cogito ergo, he spent three years at FriendScout24 as Head of Business Development, responsible for the entire online marketing area. Previously, he was responsible for business development in the Consumer Generated Media and User Tracking divisions at FOCUS Digital AG (now TOMORROW FOCUS AG), where he held the position of Chief Executive Officer.

Pascal studied computer science and economics at the Technical University of Munich, then obtained a BAW diploma in communications and finally received a bac. Phil. from the The Munich School of Philosophy.


Jens Fauldrath
Jens Fauldrath

Founder and CEO

get:traction GmbH

Jens Fauldrath is founder and managing director of get:traction GmbH. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW's Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de There he moderates the podcast SEO House on current topics in strategic SEO.


Roland Fink
Roland Fink

CEO

niceshops GmbH

Roland Fink has been supporting companies on the web since 1996. With his niceshops group, he is now active in 12 European markets and operates 16 online stores from a wide range of industries. As a consultant, he works for the Styria Media Group. He is a specialist in e-business and performance marketing.


Despina Fronimaki
Despina Fronimaki

Senior SEO Consutant

SEM Boutique

Despina Fronimaki is Senior SEO Consultant at SEM Boutique, a boutique agency in Munich specialising in SEA and SEO. Having worked in agency and in-house set ups, she’s excited to tailor SEO based on each business’ specificities. In her free time, she enjoys the Munich nature with hikes and bicycle rides.


Brad Geddes
Brad Geddes

Co-Founder

Adalysis

Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked in PPC since 1998, and over those years he has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.



Greg Gifford
Greg Gifford

Vice President of Search Marketing

Searchlab

Greg Gifford is the Vice President of Search Marketing at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He's got over 18 years of online marketing and web design experience, and his expertise in Local SEO has helped hundreds of businesses gain more visibility in local searches.

Greg graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.


Bartosz Góralewicz
Bartosz Góralewicz

CEO

Onely

Bartosz Góralewicz is the CEO at Onely, an SEO agency that specializes in preventing and curing technical SEO issues for businesses of all sizes, including renowned international corporations. He is passionate about sharing his expertise and frequently publishes thorough case studies. In his off time, he enjoys spending time with his wife and two young baby girls.


Robin Heintze
Robin Heintze

Founder and CEO

morefire

Robin Heintze is managing director of the online marketing specialist morefire. The 80-person international team of sympathetic specialists uses all relevant channels in online marketing to achieve sustainable growth for customers. The interdisciplinary teams deliver the strategy and the interlocking implementation of several channels from a single source. Customers include B2B and B2C companies from many different industries and countries. SEO, SEA, content marketing, social media, display, marketing automation and web analysis are used to win new customers for the customers. Current online marketing know how from the experts can be found on the agency blog more-fire.com/blog


Frank Hohenleitner
Frank Hohenleitner

Digital Marketing & Personalization

Boston Consulting Group (BCG)


Alexander Holl
Alexander Holl

CEO

121WATT

Alexander Holl is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO and Google AdWords in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Holl was among other things managing director at kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy. 


Kevin Indig
Kevin Indig

Director of SEO

Shopify

Kevin Indig leads SEO as Director @ Shopify and is the creator of the Growth Memo newsletter. Previously, he ran SEO @ G2 and Atlassian and worked with companies like eBay, Eventbrite, Samsung, Pinterest, and many others.


Demir Jasarevic
Demir Jasarevic

Senior Marketing Tracking Specialist

MediaMarktSaturn

Demir is a Senior Marketing Tracking Specialist at MediaMarktSaturn. As part of the Data Collection team, he is responsible for the further development of the tag management setup, implementation of marketing pixels and web analytics tools for website, SPA and apps. Demir enjoys sharing his knowledge and regularly publishes practical tips on his blog.


Philipp Klöckner
Philipp Klöckner

External Search Consultant

Rocket Internet

Since 2011 Philipp Klöckner focuses on mentorship for startups and search consultancy to share his experience in search marketing, comparison shopping und business intelligence. As an independent consultant and angel investor he's helping portfolio companies of Berlin's Rocket Internet AG, publishing houses and eCommerce giants worldwide. Before starting his consultancy business, Philipp has been working 6 years at Germany's market leading comparison search engine Idealo.de


Olaf Kopp
Olaf Kopp

Co-Founder

Aufgesang


Astrid Kramer
Astrid Kramer

SEO & Digital Strategy Consultant

Astrid Kramer Consulting

Astrid Kramer has been active in online marketing with a focus on SEO since 2007. For more than 6 years she has been advising market-leading and wide-reaching portals, publishing sites and shops. She has also lectured at the Bertelsmann Academy, Hamburg Media School, Good School and AFS. Her academic background includes a master's degree in information science, social psychology and legal informatics and a postgraduate course in business management.


Hanns Kronenberg
Hanns Kronenberg

Senior SEO Manager

Chefkoch

Hanns is a senior SEO expert at Chefkoch (Gruner+Jahr, from 2022 RTL). With over 22 million unique users per month, Chefkoch is Europe's highest-reach food platform (#3 worldwide). Hanns studied business administration with a focus on marketing with Prof. Dr. Dr. h.c. mult. Heribert Meffert in Münster and has been involved with search engines for over 20 years. After holding management positions at companies such as RTL, Deutsche Telekom, Tomorrow Focus, muenchen.de and meinestadt.de, Hanns is a familiar face on the SEO scene, particularly due to his many years as Head of Marketing at SEO tool provider SISTRIX. In addition to his work at Chefkoch, Hanns also advises various companies as an SEO expert. He reports on his experiences from the SEO kitchen at Chefkoch and his SEO tool experiences as co-host together with his wife Christine in the SEO podcast "SEO Date".


Jana Lavrov
Jana Lavrov

Head of Editorial SEO

ZEIT ONLINE

Jana Lavrov is Head of Editorial SEO at ZEIT ONLINE. Her focus is an editorial search engine optimization. Since 2014, she has been in charge of the editorial SEO department in the Berlin newsroom of the online news portal, where she built up the SEO team and integrated search engine optimization into the editorial workflows. Previously, Jana worked as a freelance writer for radio, print and television, did press and public relations work for internet start-ups and volunteered in film and television productions. 


Robin Lord
Robin Lord

Head of Innovation

Aira

Robin is the Head of Innovation at Aira, a UK digital marketing agency specialising in business growth - not just traffic. He was previously head of SEO at Distilled-Brainlabs and, before that, worked with clients from Manchester to Singapore, focusing on everything from technical SEO audits and Python-based data analysis, to multi-channel marketing strategy. 

Robin can be found tweeting a 50/50 split of marketing strategy and puns. He also blogs at therobinlord.com (a domain, he assures us, that was chosen for cost rather than arrogance) and created the free Tag Manager analysis tool Tag Mapper, as well as the Slash Escape ReGex learning game.


Thomas Mindnich
Thomas Mindnich

Founder and CEO

TermLabs.io

Thomas Mindnich is passionate about algorithms and scaling, but also about digital marketing with a focus on SEO. His entry into the online world was already in 1996 via Affiliate and with the first own websites. Since 2002 Thomas is managing partner of ITam GmbH.

Today, Thomas advises clients on SEO and business topics and, as Founder, runs TermLabs.io - a collection of tools for data-driven content work.


Patrick Mohr
Patrick Mohr

Managing Partner

mohrstade

Patrick worked as Data Scientist and digital analyst in management consultancies and agencies. As lecturer in universities he enjoys to share his experience with data related projects. In 2019 he founded together with Marcus Stade the marketing technology consultancy mohrstade. Furthermore, he is Co-Founder and Co-Organizer of the Analytics Pioneers Community - The biggest digital analytics community in DACH.


Jens Neumann
Jens Neumann

B(r)and-Manager, visionary. Simply Doer

playbook360

From band manager to brand manager: Jens Neumann founded the Euro dance legend Mr. President ("Coco Jamboo"), was one of the first podcast pioneers, made video marketing smart and is now a 360-degree service provider when it comes to producing moving image content in the age of social media. And that's without having studied even one of the topics. How does it work? With the right motivation, a passion for new challenges and a high willingness to learn. Or, as the autodidact says: just do it.

As a coach, Jens Neumann makes "making it simple" easy - and big brands like 121Watt, AIDA, Google and others rely on it. His workshops inspire with gripping stories, unusual insights and profound know-how - an exciting mixture that offers participants an intensive insight into the world of video and music production. Jens Neumann shows how this can best be achieved, directly and authentically. With unusual methods that ensure more identification, more willingness to perform, more creativity. And thus also for more success in video marketing. 


Norman Nielsen
Norman Nielsen

Director Growth - Organic & CRM

omio

Norman Nielsen is Director Growth - Organic & CRM at Omio. Previously, he was Head of Content Marketing & ASO at Zalando SE. But he has been involved in marketing and especially online marketing since 2005. In his marketing/innovation management studies he deepened his knowledge in the field and was then employed at markt.de and immonet.de. In addition, as an SEO and social media expert, he has been writing about online topics and trends on brandkraft.de for 6 years.


Lennart Paulsen
Lennart Paulsen

Founder and CEO

Trakken Web Services GmbH

Lennart Paulsen is founder and CEO of Trakken Web Services. After studying business administration in Hamburg, Sydney and Bern, Lennart joined Google in Hamburg, where he advised companies in the media and entertainment industries. In 2008 he founded Trakken together with Timo Aden and advises companies on how to use the Google Marketing Platform and the Google Cloud Platform.  


Alin Radulescu
Alin Radulescu

Consultant

Alin Radulescu is a freelance online marketing consultant and advises companies from various industries on organic search engine optimization. He is specialised in technical search engine optimisation, web performance and large-scale SEO in an international context. Alin also gives technical SEO seminars at 121WATT GmbH.

Until the end of 2018 Alin was head of the SEO department at windeln.de SE. There he helped to build up the SEO team and supervised the internationalization and automation of the SEO strategy.


Lily Ray
Lily Ray

Senior Director, SEO & Head of Organic Research

amsive digital

Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.


Nils Rooijmans
Nils Rooijmans

Search Consultant

Water Cooler Topic

Nils Rooijmans owns and runs a fully-remote PPC agency and has more than two decades of experience in profitable search marketing. He shares his expertise in PPC automation by providing corporate training, publishing resources online, and by speaking at international PPC conferences.


Samuel Schmitt
Samuel Schmitt

Founder

thruuu

Samuel started his blog about SEO and Digital Marketing in 2019. In less than two years, he got a lot of traction and visibility, and his articles have been praised by the community and shared by leading SEO companies such as MOZ, Ahref or SEMRush.

Besides being an avid blogger, Samuel launched thruuu, an SEO tool for SEO experts and copywriters. With this tool, Samuel aims to offer an easy way to analyse the SERP and gives insights to craft the perfect copy to rank first on Google.


Dominik Schwarz
Dominik Schwarz

Chief Inbound Officer

HomeToGo

Dominik Schwarz is Chief Inbound Officer at HomeToGo, the search engine for vacation rentals and holiday apartments. The internationally operating company is one of the fastest-growing start-ups in Germany (Gründerszene). The Berlin-based SEO team is winner of the SMX Advanced Seattle "In-house Team of the Year" award 2018 as well as the "Organic Team of the Year" and "Chair's Selection" (THE DRUM).

Previously, Schwarz worked at KAYAK, a flight and hotel comparison company, where he oversaw more than 30 local US-based markets as Director SEO Europe. Schwarz is publisher of the In-House SEO platform VERTICALINHOUSE (DE). He lives and works in Berlin.


Robert Seeger
Robert Seeger

CO-Founder and President

FMX World

Robert Seeger - son of a Norwegian sweater - spreads homespun theses about innovation and sales. The studied art historian is considered a recognized expert on late Gothic Madonnas and postmodern marketing. For almost 20 years he has been advising, provoking and proselytizing companies, ministries and NPOs in all matters concerning innovative thinking and revolutionary marketing. Since the beginning, Robert has been committed body & soul and heart & brain to the Wings for Life World Run. As a social guy and motivator he uses all his power to make sure that soon people with spinal cord injuries will be able to walk again.


Marcus Stade
Marcus Stade

Head of Analytics / Partner

mohrstade

Marcus worked as online marketing manager and digital analyst in online companies and agencies. He founded together with Patrick Mohr the marketing technology consultancy mohrstade. Furthermore he is Co-Founder and Co-Organizer of the Analytics Pioneers Community - The biggest digital analytics community in DACH.


Katharina Stapel
Katharina Stapel

Owner and CEO

Stapelfux

Katharina Stapel is the owner and managing director of Stapelfux GmbH and an expert in behavioral economics and digital sales processes. She supports mid-sized companies, as well as corporations in building and implementing digital sales processes, trains teams and educates Digital Sales Manager - Consultant. As a science nerd, she is involved in the design and implementation of various studies and publishes regularly with the claim to make science applicable to practice and advocates for the professionalization of sales processes in companies. 

She is currently co-leading a study on "Nudging" at the Hannover Medical School. 
She has been a speaker on these topics for over 15 years. 


Florian Stelzner
Florian Stelzner

Managing Partner

Wingmen Online Marketing

Florian Stelzner's core competence is the creative and goal-oriented presentation and simplification of complex interrelationships in trainings, seminars and workshops.

His experience from over 15 years of successful work for well-known companies & brands enables him to develop pragmatic and implementable solutions for Wingmen customers.

The founding of Wingmen Online Marketing GmbH in July 2013 means for Florian: consulting with the highest quality standards and individuality for each customer.


Lisa Stober
Lisa Stober

Senior Technical Project Manager SEO

Solute

Lisa Stober works in Online Marketing since 2014 and specialized in SEO in 2016. First she started as a Technical SEO at the price comparison website billiger.de which is a project of the solute GmbH. Afterwards she was responsible for several recipe websites at Hubert Burda Media where she also did SEO for the successful project einfachbacken.de. 2020 Lisa came back to solute GmbH as Teamlead SEO and besides technical topics she is responsible for developing a SEO Data Warehouse. With SEO-Soul she is also self employed since 2021.


Frederick Vallaeys
Frederick Vallaeys

Co-Founder and CEO

Optmyzr

Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.

Fred is also an accomplished speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX and Hero Conf. He is also listed at #4 on PPC Hero’s definitive industry ranking of the 25 most influential PPC experts of 2020.

After publishing his first book "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019, Fred is currently working on his second book about automation and how to use it to gain a competitive advantage. 


Katja von der Burg
Katja von der Burg

Founder and CEO

Projecter

Katja von der Burg is the founder and CEO of the online marketing agency Projecter. She has been dealing with online marketing topics for 15 years and is an expert in online marketing strategies, social media and influencer marketing. With 55 employees, Projecter advises and supports clients such as Messe München, Carhartt WIP and SportScheck in all online marketing disciplines. As a trained journalist, Katja is very interested in all content formats and is very active on LinkedIn. As a runner and extreme athlete, she also uses social media from the perspective of influencers. 


Stephan Walcher
Stephan Walcher

Team Lead SEO Consulting

One Advertising

Stephan Walcher has more than 11 years of experience in online marketing.

During his career he worked in various positions for well-known companies such as Microsoft Deutschland GmbH, Catbird Seat GmbH, 1&1 Mail Media GmbH and OnPage.org. In 2017 he joins One Advertising GmbH (a diva-e.com company) as Team Lead SEO Travel. Since August 2018 he is responsible as Team Lead SEO Consulting.


Dominic Woodman
Dominic Woodman

Founder

teflSearch


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