Speakers - SMX Munich

2nd & 3rd April, 2019

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Speakers – SMX Munich 2019


Sven Achterberg
Sven Achterberg

Otto


Barry Adams
Barry Adams

SEO Consultant

Polemic Digital

Barry Adams is an award-winning SEO consultant specialising in technical SEO for news publishers and ecommerce websites. He's been active in SEO since 1998, and has worked with a wide range of clients from micro-businesses to the world's largest media companies. Barry enjoys sharing his knowledge and experience with the industry; he regularly speaks at digital conferences around the world, provides guest lectures for universities, and is co-chief editor at popular European marketing blog State of Digital.


Jamie Alberico
Jamie Alberico


Tom Anthony
Tom Anthony

Head of R&D

Distilled

Tom conceptualised DistilledODN, the first SEO split-testing platform available publicly, and leads team that are building it. He believes the platform could bring a new era of data-driven SEO. He does lot of research around technology trends and the future of search, and work with Distilled's consulting team to try and forecast the impact those trends will have on SEO and Digital Marketing.


Niels Dahnke
Niels Dahnke

Head of SEO, SEA, Social Media

Madsack Market Solutions


Michaela Engelshowe
Michaela Engelshowe

Die Netz WG


Sebastian Erlhofer
Sebastian Erlhofer

mindshape GmbH

Sebastian Erlhofer is an avid Online-Marketeer with special interest in SEO. He founded the mindshape GmbH in 2002. Sitting in nice cologne, he and his 15 team members are consulting diverse clients and optimizing their online businesses and websites. Sebastian is also known as author of the german standard book "Suchmaschinen-Optimierung" in the 8th edition with over 900 pages.


Dennis Fäckeler
Dennis Fäckeler

Head of Growth & Performance Marketing

The Homelike


Stefan Fischerländer
Stefan Fischerländer

Gipfelstolz

Stefan Fischerländer is a renowned German search consultant, having more than 15 years experience in online marketing. He writes for several journals and gives conference talks about technical SEO aspects. As a co-founder of the digital consultant agency Gipfelstolz he supports leading companies in Germany with his knowledge.


Rand Fishkin
Rand Fishkin

Founder

SparkToro

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on TwitterPocketFacebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in NewsweekThe Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.


Tobias Fox
Tobias Fox

CEO

VERDURE Medienteam GmbH


Trutz Fries
Trutz Fries

REVOIC


Karl Gilis
Karl Gilis

Co-founder

AGConsult

Karl is number three on the list of most influential conversion experts in the world. He’s the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts, because he’s tired of all the opinions and gut feelings in the web business. The last few years he’s been obsessed with AB-testing. Mainly because it allows him to see the impact of changes he proposes based on research. But AB-testing also made Karl humble again. Because he noticed that best practices don’t always work. And that his great ideas and solutions sometimes utterly fail. Karl teaches at several university colleges in Belgium and speaks at conferences all over the world. He’s also known as the ‘conversion comedian’. He works for clients such as Suzuki, Thomas Cook, Tui, Shell and Daikin.


Bartosz Góralewicz
Bartosz Góralewicz

CEO

Elephate

Bartosz Góralewicz is the CEO at Elephate, an SEO agency that specializes in preventing and curing technical SEO issues for businesses of all sizes, including renowned international corporations. He is passionate about sharing his expertise and frequently publishes thorough case studies. In his off time, he enjoys spending time with his wife and two young baby girls.


Oliver Greifenstein
Oliver Greifenstein

Head of Operations

Smarter Ecommerce

Oliver Greifenstein has 8 years of experience with Google Ads accounts of all shapes and sizes. He’s worked with international clients in various industries and has a knack for finding methods that make large sized accounts more lean and scalable. Former online marketing & PPC strategist at smec (based in Austria), he is currently Head of Operations.


Bastian Grimm
Bastian Grimm

President Organic Search

Peak Ace AG

Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large-scale, international SEO – handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award-winning, Berlin-based full service performance marketing agency with a strong focus on “all things search” serving clients in more than 20 different languages.

Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.


Christopher Gutknecht
Christopher Gutknecht

Head of Online Marketing

norisk


Timon Hartung
Timon Hartung

CEO

apexmedia


Markus Hövener
Markus Hövener

Managing Partner

suchradar


Alexander Holl
Alexander Holl

CEO

121WATT


Mike King
Mike King

Founder and Digital Marketing Consultant

iPullRank

An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses.

Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.


Philipp Klöckner
Philipp Klöckner

External Search Consultant

Rocket Internet

Since 2011 Philipp Klöckner focuses on mentorship for startups and search consultancy to share his experience in search marketing, comparison shopping und business intelligence. As an independent consultant and angel investor he's helping portfolio companies of Berlin's Rocket Internet AG, publishing houses and eCommerce giants worldwide. Before starting his consultancy business, Philipp has been working 6 years at Germany's market leading comparison search engine Idealo.de


Astrid Kramer
Astrid Kramer

Astrid Kramer Consulting


Karl Kratz
Karl Kratz

Owner

Karl Kratz Onlinemarketing


Yannick Lott
Yannick Lott

Torben, Lucie und die gelbe Gefahr


Joe Martinez
Joe Martinez

Director of Client Strategy

Clix Marketing

Joe Martinez is the Director of Client Strategy for Clix Marketing. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.


John Müller
John Müller

Webmaster Trends Analyst

Google

Johannes joined Google in 2007 and works as a Webmaster Trends Analyst with Google Zürich. He works closely with the teams Teams Webmaster Central, Sitemaps and Search Quality and looks after the English speaking Google Webmaster Help discussion forums.


Luis Navarrete Gómez
Luis Navarrete Gómez

Head of Global Search Marketing

LEGO

Luis is Head of Global Search Marketing at The LEGO Group, and defines the strategy for organic and paid search activity globally for the iconic toy company. On these years in the company, Luis managed Search Marketing in a global organization that reaches both children and parents with engaging content in more than 140 markets.

He is a regular writer and speaker about Search Marketing and business leadership and plays an active role in the search community by participating at conferences, judging industry awards and being part of advisory boards. He is also member of the Board of Directors of SEMPO. Luis comes from a technical background on computer science and has more than 14 years' experience in Search Marketing with cross-functional expertise in technology and business management and leadership.


Samantha Noble
Samantha Noble

MD & Founder

Biddable Moments

Samantha Noble is the Founder of Biddable Moments, an Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.


Rasmus Porsgaard
Rasmus Porsgaard

CMO

Holidu

Rasmus Porsgaard has a background in Marketing and Statistics, which fits well in to the modern day Large Scale PPC world. Having worked in Marketing around the world (Copenhagen, Chicago and San Francisco) he settled in Munich in 2014 and founded Holidu together with brothers Johannes and Michael Siebers. Today Holidu is live in 21 different countries, with a focus on PPC as a user acquisition and revenue generating channel. 


Dr. Martin Schirmbacher
Dr. Martin Schirmbacher

HÄRTING Rechtsanwälte


Patrick Stox
Patrick Stox

Technical SEO

IBM

Patrick Stox is a technical SEO for IBM. He's an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US) and the Beer and SEO Meetup. He's an organizer for the Raleigh SEO Conference and runs a free practical SEO training course in Raleigh. He writes a monthly column for Search Engine Land and speaks at various search conferences. Patrick was a judge for a 2017 and 2018 US Search Awards and 2017 and 2018 UK Search Awards. Patrick runs a Technical SEO Slack group with JR Oakes and Paul Shapiro and is a moderator for /r/TechSEO on Reddit. Finalist for SEO Speaker of the Year and SEO Contributor of the Year at the 2018 Search Engine Land Awards.


Ross Tavendale
Ross Tavendale

Managing Director

Type A Media

Ross originally cut his teeth at a big box agency, working with some of the biggest sites in the world from the Royal Bank of Scotland to Tripadvisor. Now the managing director at Type A Media, Ross spends his time researching new SEO practices and business processes to help drive operational efficiency and gain results faster for his clients. He is a regular on the SEO circuit having spoke at Brighton SEO and Ungagged as well as countless meetups and business events. He is also a keen content creator, hosting SEMrush webinars, providing expert comment on industry blogs as well as hosting a weekly SEO show called the Canonical Chronicle.


Marcus Tober
Marcus Tober

CTO and Founder

Searchmetrics GmbH

Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 180 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.

Purna Virji
Purna Virji

Senior Engagement Manager

Microsoft

Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she regularly speaks at conferences across the globe such as MozCon and SMX Advanced and is a columnist for Search Engine Land and Search Engine Watch.
An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji


Stephan Walcher
Stephan Walcher

Team Lead SEO Consulting

One Advertising


Nick Wildson
Nick Wildson

Search Product Owner

Vodafone Group


Oliver Zenglein
Oliver Zenglein

CEO

SEM Boutique


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