SEO + PPC = SMX
Europe’s largest Search Marketing Conference for Professionals
12th & 13th March, 2024 l Conference
11th March, 2024 l Workshops
ICM - International Congress Center Munich

Conference tickets start from only 899€ 

Coming this year, attendees from:

Be Ahead of the Curve - Search Marketing in a Time of Massive Change

As new tactics and strategies emerge, there are opportunities to discover new ways to connect with our target audiences. SMX Munich will help you to understand how to unlock incredible growth opportunities that have emerged especially by the rise of AI, while making sure that you are on top of all the basics, tools, strategies, and tactics to be successful today and in the future. SMX is the most established conference series entirely devoted to search marketing and how search fits into the marketing mix. The producers of SMX are not an agency or tool provider but a neutral editorial team.

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Keynotes and Featured Sessions

12 Mar, 2024
The Death of Marketing Attribution

Speakers:

Rand Fishkin

The Death of Marketing Attribution

Date:

12 Mar, 2024

Time:

9:10 AM

Room:

Saal 1

Summary:

For 20 years, marketers have been able to attribute most online conversions to the channel (and sometimes even the exact tactic) that sent them. But, those days are ending. In his keynote, Rand will show what’s happening to the web in policy, privacy changes, tech changes, and the incentives of major traffic & ad platforms to cause this shift, and how marketers can respond. If you want to know how to measure those hard-to-measure channels and tactics and need some workarounds for big tech’s attempts to hide referral data, then this keynote is not to be missed. You will also learn ways to avoid throwing money at ads for conversions that would have happened anyway, and explore tactics that are hard to attribute, but undeniably powerful (and often far higher in ROI than classic ad tactics).

12 Mar, 2024
Redefining Search Engine Marketing for the AI Age: Roles, Goals, and Pivots to our Jobs to Survive and Thrive in this New World

Speakers:

Wil Reynolds

Redefining Search Engine Marketing for the AI Age: Roles, Goals, and Pivots to our Jobs to Survive and Thrive in this New World

Date:

12 Mar, 2024

Time:

1:45 PM

Room:

Saal 1

Summary:

SEM and especially SEO has been under threat for 20+ years, and yet we continue to pivot our skills to continue to positively impact bottom lines. And SEOs have never been great at communicating our value. In his keynote, Wil will show you how to use AI to help you articulate the value of your work and keep you from making assumptions that could get you in trouble. He will be going over hypotheses to determine the impact of generative AI on traffic and how to time your investments. And last but not least, he’ll share live examples of 3 “mini apps“ he has built without knowing any python that help clients solve unique problems.

13 Mar, 2024
Beyond ‘Nice to Have’: Why Data Culture is the Key to Thriving in the Next Decade

Beyond ‘Nice to Have’: Why Data Culture is the Key to Thriving in the Next Decade

Date:

13 Mar, 2024

Time:

2:00 PM

Room:

Saal 1

Summary:

In today’s data-driven era, merely accessing data isn’t the endgame; it’s how you integrate it into your organization’s DNA. This keynote delves into the criticality of a robust data culture, emphasizing that it’s more than just acquiring new skills or appreciating the importance of data. True data culture breaks down organizational silos, promotes holistic project thinking, and paves the way for data, analytics and AI to seamlessly deliver tangible value. Ignoring this isn’t just a missed opportunity—it’s a risk to your business’s future. After Britta’s keynote you know why every company today needs a Data Culture Manager.

12 Mar, 2024
Getting Ready for a More Private Web

Getting Ready for a More Private Web

Date:

12 Mar, 2024

Time:

5:05 PM

Room:

Saal 13b

Summary:

The web has brought a wide range of free services and capabilities to users such as email, social media, online shopping, streaming video, and many others. These services rely on an economic model that depends on tracking users and identifying audiences for targeted advertising. Today, increasing concerns about user privacy, data breaches, and the misuse of personal information have led to a growing demand for enhanced privacy protections. Such demands have prompted significant changes in how the web operates, including the imminent deprecation of Third-Party Cookies (3PC). With major web browsers phasing out support for third-party cookies, businesses, developers, and marketers face the need to reimagine their strategies. In this talk, I will delve into the details of the Privacy Sandbox initiative and the impending deprecation of third-cookies and explore, and discuss practical strategies for preparing and adapting to this transformative shift.

13 Mar, 2024
Closing Keynote

Closing Keynote

Date:

13 Mar, 2024

Time:

4:45 PM

Room:

Saal 1

13 Mar, 2024
Changing our Thinking: The Hybrid Human/AI Approach for Breakthrough Innovation

Speakers:

John Ekman

Changing our Thinking: The Hybrid Human/AI Approach for Breakthrough Innovation

Date:

13 Mar, 2024

Time:

9:50 AM

Room:

Saal 1

Summary:

AI races on, and humans are running behind playing catch-up. We are asking ourselves if AI is a friend or an enemy? Will AI take our jobs or create new ones? Should we use AI to streamline current operations or jump forward and go “all – AI”? John Ekman argues that most companies (and people) are asking the wrong questions. The answers lie not with „either/or“ but are “yes – we should do both ”. In this keynote, you will learn how you can use AI in your innovation process as well as reaping tangible benefits from AI here and now.

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ICM – Internationales Congress Center Munich

Am Messesee
81829 Munich
Germany

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